|By Business Wire||
|January 8, 2013 01:26 PM EST||
Bang & Olufsen, the global provider of exclusive high quality audio and video products, proudly announces its development in 3D sound technology in the car-audio segment, together with Audi and Fraunhofer IIS, the main inventor of mp3 and a renowned source for advanced audio technologies. Under the partnership, the 3D audio solution has been introduced in an Audi Q7 Concept Car, which will be unveiled at the 2013 Consumer Electronics Show in the Audi booth (North Hall, 1130).
The Bang & Olufsen Advanced Sound System is already available today as an optional feature in the Audi Q7. The Concept Car at the CES demonstrates how the next generation of the Advanced Sound System redefines what buyers can expect from an in-car audio system.
Denis Credé, head of sound system development, Audi AG: “At Audi we strive to improve the experience of music enthusiasts by consistently setting new benchmarks with our sound systems. We believe that the introduction of 3D movies has helped to define the next major step forward for in-car sound systems: the reproduction of music in the third dimension. The 3D acoustic dimension of music recordings is reproduced more naturally and more inspirationally than ever through 3D sound. This produces an airiness and openness of the acoustics which corresponds to human hearing. With Fraunhofer IIS and Bang & Olufsen we have partners with whom we were able to jointly realize this idea.”
3D sound adds a new emotional dimension to the user experience
“Bang & Olufsen Audio Systems for cars are widely renowned for their unique ability to turn a car interior into a real high-end listening room, and with the addition of the 3D sound algorithm and associated speaker units and amplifiers in this Audi Q7 Concept Car, we add a new important emotional dimension into the listening experience. Extending beyond the small confined space of the vehicle cabin, the available sound experience now ranges all the way from a very big and open sense of space to the purist setting such as a control room of a recording studio,” says Bjarne Sørensen, Senior Manager Car Concept Creation and Communication.
This unheard listening experience is based on a sophisticated approach combining the expertise of the Audi and Bang & Olufsen acoustic engineers with the 3D sound know-how of the Fraunhofer team. The new 3D sound system takes any music of the user to the third dimension by a careful analysis built on psycho-acoustic knowledge. This analysis enables the intelligent distribution of the input signal to the loudspeakers in the car creating a highly realistic three-dimensional sound impression. With no more than a push of a button on the Audi Multi Media Interface, the user can adjust the settings and produce an individual level of 3D intensity.
Harald Popp, head of the Multimedia Realtime Systems department of Fraunhofer IIS states: "Based on the know-how from our research and development in 3D audio, the Advanced Sound System of the Audi Q7 Concept Car not only creates an impressive dimensionality and spaciousness, which dissolves the geometry of the car. It also reproduces the genuine richness of the music with ultimate precision for an unrivalled music experience. We are very pleased with the opportunity to develop such a unique sound system together with Audi and Bang & Olufsen.”
Listen to the technology
The concept car has 23 active loudspeakers and more than 1500 watts of amplification power, driven by a new 23 channel DSP Most amplifier. The loudspeakers have been specially selected to complement the architecture inside the car and create the unique sense of listening to music inside a concert auditorium.
• Two loudspeakers in the dashboard center (tweeter and broadband)
• Two tweeters in the dashboard (left/right) with acoustic lens technology
• One mid-high loudspeaker in each A pillar
• One tweeter in each A pillar
• Two loudspeakers in each front door with a woofer and a midrange
• Three loudspeakers in each rear door with a woofer, midrange and a tweeter
• Two surround loudspeakers in each D pillar, consisting of a tweeter and broadband
• One closed subwoofer box in the spare wheel compartment
All loudspeakers are covered by high-grade aluminum grilles that reflect the excellence inside the car. In addition, the two dashboard speakers use Bang & Olufsen’s patented acoustic lens technology for accurate sound reproduction. The Acoustic Lens Technology was first fitted to the Audi A8 and its major benefit is the way it uniformly disperses high frequencies, broadening it to 180 degrees while at the same time limiting vertical reflections. This provides detailed acoustic staging from any seat of the car.
Experience it for yourself
As well as experiencing the new standards set by the Q7, you can also witness the revolutionary 3D audio technology for yourself at the listening room at the Consumer Electronic Show in Las Vegas, located in the Audi booth 1130 in North Hall. The room will also contain an impressive array of Bang & Olufsen products, including:
• 18 fully active Bang & Olufsen speakers, including seven floor standing BeoLab 5’s and ceiling mounted BeoLab 3’s, all showcasing the patented acoustic lens technology as seen in B&O car audio systems
• More than 20 KW of ICEpower amplification built in the speakers
• A 103” BeoVision 4 plasma TV, the ultimate in home cinema viewing
Meet our partners
Bang & Olufsen and Audi first began to cooperate in 2005 and have since introduced a number of innovations in car audio. We both share a focus on technological innovation as well as pioneering and innovative design. Now, we have teamed up with Fraunhofer IIS, a worldwide authority in the field of advanced audio and acoustic signal processing. Together we present the Audi Q7 Concept Car – a genuine landmark in car audio.
For more information, please contact:
|Bang & Olufsen a/s|
|Phone: +45 96 84 50 35|
Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.
Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
For more information on Bang & Olufsen, please visit www.bang-olufsen.com.
Bang & Olufsen Automotive offers its partners car audio systems with unprecedented sound quality and listening pleasure for the driver and passengers. In addition to the company’s traditional craft skills within manufacturing and aluminium finishing, the systems incorporate the radical synthesis of emotional appeal and technological performance that has long been the hallmark of Bang & Olufsen.
Bang & Olufsen Automotive launched its first car audio system in 2005, and will continue to innovate and refine together with its partners within the automotive industry.
Images are available free of charge from the Bang & Olufsen media centre: http://mediacenter.bang-olufsen.dk.
If you are a first-time visitor, please follow the instructions and register as a new user.
About Fraunhofer IIS
The Fraunhofer IIS Audio and Multimedia division, based in Erlangen, Germany, has been working in digital audio technology for more than 20 years and remains a leading innovator of technologies for cutting-edge multimedia systems. Fraunhofer IIS is the main inventor of mp3 and universally credited with the co-development of AAC (Advanced Audio Coding). Through the course of more than two decades, Fraunhofer IIS has licensed its audio codec software and application-specific customizations to at least 1,000 companies. Fraunhofer estimates that it has enabled more than 5 billion commercial products worldwide using its mp3, AAC and other media technologies.
The Fraunhofer IIS organization is part of Fraunhofer-Gesellschaft, based in Munich, Germany. Fraunhofer-Gesellschaft is Europe’s largest applied research organization and is partly funded by the German government. With 20,000 employees worldwide, Fraunhofer-Gesellschaft is composed of 60 Institutes conducting research in a broad range of research areas. For more information, contact Matthias Rose, [email protected], or visit www.iis.fraunhofer.de/amm.
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 29, 2017 11:00 AM EDT Reads: 3,378
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Mar. 29, 2017 10:45 AM EDT Reads: 10,429
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 10:30 AM EDT Reads: 560
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 29, 2017 10:15 AM EDT Reads: 1,657
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Mar. 29, 2017 10:00 AM EDT Reads: 593
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 29, 2017 10:00 AM EDT Reads: 2,313
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Mar. 29, 2017 09:30 AM EDT Reads: 464
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
Mar. 29, 2017 09:15 AM EDT Reads: 538
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 29, 2017 08:00 AM EDT Reads: 7,451
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 29, 2017 06:00 AM EDT Reads: 9,048
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, will discuss how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He will discuss how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Mar. 29, 2017 06:00 AM EDT Reads: 2,844
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Mar. 29, 2017 05:00 AM EDT Reads: 6,429
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Mar. 29, 2017 04:00 AM EDT Reads: 15,094
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 29, 2017 03:45 AM EDT Reads: 2,152
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Mar. 29, 2017 03:30 AM EDT Reads: 11,775
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 29, 2017 03:30 AM EDT Reads: 3,236
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Mar. 29, 2017 03:30 AM EDT Reads: 3,373
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 29, 2017 01:15 AM EDT Reads: 2,511
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 29, 2017 01:15 AM EDT Reads: 9,320
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 29, 2017 12:15 AM EDT Reads: 1,432