Welcome!

IoT User Interface Authors: Elizabeth White, Liz McMillan, AppDynamics Blog, Yakov Fain, Jason Bloomberg

News Feed Item

Bang & Olufsen Partners with Audi and Fraunhofer IIS to Create a Revolutionary 3D Sound Experience in the Car

Bang & Olufsen, the global provider of exclusive high quality audio and video products, proudly announces its development in 3D sound technology in the car-audio segment, together with Audi and Fraunhofer IIS, the main inventor of mp3 and a renowned source for advanced audio technologies. Under the partnership, the 3D audio solution has been introduced in an Audi Q7 Concept Car, which will be unveiled at the 2013 Consumer Electronics Show in the Audi booth (North Hall, 1130).

The Bang & Olufsen Advanced Sound System is already available today as an optional feature in the Audi Q7. The Concept Car at the CES demonstrates how the next generation of the Advanced Sound System redefines what buyers can expect from an in-car audio system.

Denis Credé, head of sound system development, Audi AG: “At Audi we strive to improve the experience of music enthusiasts by consistently setting new benchmarks with our sound systems. We believe that the introduction of 3D movies has helped to define the next major step forward for in-car sound systems: the reproduction of music in the third dimension. The 3D acoustic dimension of music recordings is reproduced more naturally and more inspirationally than ever through 3D sound. This produces an airiness and openness of the acoustics which corresponds to human hearing. With Fraunhofer IIS and Bang & Olufsen we have partners with whom we were able to jointly realize this idea.”

3D sound adds a new emotional dimension to the user experience

“Bang & Olufsen Audio Systems for cars are widely renowned for their unique ability to turn a car interior into a real high-end listening room, and with the addition of the 3D sound algorithm and associated speaker units and amplifiers in this Audi Q7 Concept Car, we add a new important emotional dimension into the listening experience. Extending beyond the small confined space of the vehicle cabin, the available sound experience now ranges all the way from a very big and open sense of space to the purist setting such as a control room of a recording studio,” says Bjarne Sørensen, Senior Manager Car Concept Creation and Communication.

This unheard listening experience is based on a sophisticated approach combining the expertise of the Audi and Bang & Olufsen acoustic engineers with the 3D sound know-how of the Fraunhofer team. The new 3D sound system takes any music of the user to the third dimension by a careful analysis built on psycho-acoustic knowledge. This analysis enables the intelligent distribution of the input signal to the loudspeakers in the car creating a highly realistic three-dimensional sound impression. With no more than a push of a button on the Audi Multi Media Interface, the user can adjust the settings and produce an individual level of 3D intensity.

Harald Popp, head of the Multimedia Realtime Systems department of Fraunhofer IIS states: "Based on the know-how from our research and development in 3D audio, the Advanced Sound System of the Audi Q7 Concept Car not only creates an impressive dimensionality and spaciousness, which dissolves the geometry of the car. It also reproduces the genuine richness of the music with ultimate precision for an unrivalled music experience. We are very pleased with the opportunity to develop such a unique sound system together with Audi and Bang & Olufsen.”

Listen to the technology

The concept car has 23 active loudspeakers and more than 1500 watts of amplification power, driven by a new 23 channel DSP Most amplifier. The loudspeakers have been specially selected to complement the architecture inside the car and create the unique sense of listening to music inside a concert auditorium.

• Two loudspeakers in the dashboard center (tweeter and broadband)

• Two tweeters in the dashboard (left/right) with acoustic lens technology

• One mid-high loudspeaker in each A pillar

• One tweeter in each A pillar

• Two loudspeakers in each front door with a woofer and a midrange

• Three loudspeakers in each rear door with a woofer, midrange and a tweeter

• Two surround loudspeakers in each D pillar, consisting of a tweeter and broadband

• One closed subwoofer box in the spare wheel compartment

All loudspeakers are covered by high-grade aluminum grilles that reflect the excellence inside the car. In addition, the two dashboard speakers use Bang & Olufsen’s patented acoustic lens technology for accurate sound reproduction. The Acoustic Lens Technology was first fitted to the Audi A8 and its major benefit is the way it uniformly disperses high frequencies, broadening it to 180 degrees while at the same time limiting vertical reflections. This provides detailed acoustic staging from any seat of the car.

Experience it for yourself

As well as experiencing the new standards set by the Q7, you can also witness the revolutionary 3D audio technology for yourself at the listening room at the Consumer Electronic Show in Las Vegas, located in the Audi booth 1130 in North Hall. The room will also contain an impressive array of Bang & Olufsen products, including:

• 18 fully active Bang & Olufsen speakers, including seven floor standing BeoLab 5’s and ceiling mounted BeoLab 3’s, all showcasing the patented acoustic lens technology as seen in B&O car audio systems

• More than 20 KW of ICEpower amplification built in the speakers

• A 103” BeoVision 4 plasma TV, the ultimate in home cinema viewing

Meet our partners

Bang & Olufsen and Audi first began to cooperate in 2005 and have since introduced a number of innovations in car audio. We both share a focus on technological innovation as well as pioneering and innovative design. Now, we have teamed up with Fraunhofer IIS, a worldwide authority in the field of advanced audio and acoustic signal processing. Together we present the Audi Q7 Concept Car – a genuine landmark in car audio.

For more information, please contact:

Corporate Communication
Bang & Olufsen a/s
Phone: +45 96 84 50 35

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

For more information on Bang & Olufsen, please visit www.bang-olufsen.com.

Bang & Olufsen Automotive offers its partners car audio systems with unprecedented sound quality and listening pleasure for the driver and passengers. In addition to the company’s traditional craft skills within manufacturing and aluminium finishing, the systems incorporate the radical synthesis of emotional appeal and technological performance that has long been the hallmark of Bang & Olufsen.

Bang & Olufsen Automotive launched its first car audio system in 2005, and will continue to innovate and refine together with its partners within the automotive industry.

Images are available free of charge from the Bang & Olufsen media centre: http://mediacenter.bang-olufsen.dk.

If you are a first-time visitor, please follow the instructions and register as a new user.

About Fraunhofer IIS

The Fraunhofer IIS Audio and Multimedia division, based in Erlangen, Germany, has been working in digital audio technology for more than 20 years and remains a leading innovator of technologies for cutting-edge multimedia systems. Fraunhofer IIS is the main inventor of mp3 and universally credited with the co-development of AAC (Advanced Audio Coding). Through the course of more than two decades, Fraunhofer IIS has licensed its audio codec software and application-specific customizations to at least 1,000 companies. Fraunhofer estimates that it has enabled more than 5 billion commercial products worldwide using its mp3, AAC and other media technologies.

The Fraunhofer IIS organization is part of Fraunhofer-Gesellschaft, based in Munich, Germany. Fraunhofer-Gesellschaft is Europe’s largest applied research organization and is partly funded by the German government. With 20,000 employees worldwide, Fraunhofer-Gesellschaft is composed of 60 Institutes conducting research in a broad range of research areas. For more information, contact Matthias Rose, [email protected], or visit www.iis.fraunhofer.de/amm.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...