Click here to close now.


IoT User Interface Authors: Mav Turner, Dana Gardner, Automic Blog, Deep Bhattacharjee, Jason Bloomberg

News Feed Item

Waves MaxxAudio(R) Sound-Enhancement Technology Is Now Available for Tensilica HiFi Audio DSP Cores at CES

The Cooperation of Tensilica and Waves Adds Availability of Professional-Quality Audio Enhancement Technologies to Popular DSP Cores

LAS VEGAS, NV -- (Marketwire) -- 01/07/13 -- INTERNATIONAL CES -- The Consumer Electronics Division of Waves (LVH 1430), the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY® award, and Tensilica® (LVCC, South Hall 2 - MP25060), the leader in dataplane processor IP core licensing, have launched a new cooperative effort. Today they announced that Waves' MaxxAudio® sound-enhancement technology is now available for Tensilica's HiFi audio DSP cores. Tensilica's HiFi DSP cores are an industry-leading audio platform used in a broad range of consumer electronics products, including portable music players, smartphones, computers, tablets, digital TV and other devices.

MaxxAudio incorporates a host of proprietary signal-processing technologies to deliver enhanced, dynamic and immersive sound from the small speakers typically found in many consumer electronics products, with better definition, deeper bass and a more enveloping sound field.

Tomar Elbaz, Executive Vice President of Waves, stated, "Elevating Tensilica's portfolio with MaxxAudio studio-quality sound enhancement suite further underscores our company's commitment to providing the highest-quality audio solutions to consumers. Waves signal processing and audio technologies are used by top pros in the recording industry, and now this level of professional-quality sonic improvement will be available in a much wider range of products from top consumer electronics manufacturers."

"We are delighted to be working with Waves to support mutual customers who have requested MaxxAudio on our HiFi DSP," stated Larry Przywara, Tensilica's director of mobile multimedia. "As consumer products use smaller speakers, advanced sound-enhancement technology like this is essential to improve the user experience."

MaxxAudio provides significantly improved audio quality, using technologies that are directly derived from the company's professional studio processing heard on countless hit records, major motion pictures and popular video games. MaxxAudio incorporates a suite of proprietary audio enhancements including MaxxVolume™, MaxxLeveler, MaxxTreble™, MaxxDialog, MaxxStereo™, MaxxBass® and MaxxEQ™. MaxxAudio offers optimum sonic performance whether listening through speakers or headphones. Its processing works in real time for consistently satisfying high-quality sound.

  • MaxxVolume provides increased volume levels, improves clarity and increases the intelligibility of softer sounds at quiet volumes.
  • MaxxLeveler evens out volume differences with two user-selectable listening modes.
  • MaxxTreble high-frequency enhancement brings out sonic nuances with detail and clarity.
  • MaxxDialog lets listeners adjust dialog levels in movies and games, without affecting the rest of the audio mix.
  • MaxxStereo creates a bigger stereo "sweet spot" from a device's built-in speakers.
  • MaxxBass virtual subwoofer technology uses psychoacoustic processing to deliver more natural-sounding bass.
  • MaxxEQ lets listeners shape the sound to their preferences using full frequency spectrum equalization.

For more information, please visit and

About Tensilica
Tensilica, Inc. is the leader in dataplane processor IP core licensing, with 200 licensees. Dataplane processors (DPUs) combine the best capabilities of DSPs and CPUs while delivering 10 to 100x the performance because they can be optimized using Tensilica's automated design tools to meet specific and demanding signal processing performance targets. Tensilica's DPUs power SOC designs at system OEMs and seven out of the top 10 semiconductor companies for designs in mobile wireless, telecom and network infrastructure, computing and storage, and home and auto entertainment. Tensilica offers standard cores and hardware/software solutions that can be used as is or easily customized by semiconductor companies and OEMs for added differentiation. For more information on Tensilica's patented, benchmark-proven DPUs visit Tensilica is a registered trademark belonging to Tensilica, Inc. All other company and product names mentioned are trademarks and/or registered trademarks of their respective owners.

About Waves Ltd.
Waves is the world's leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY® award for its contributions to the recording industry. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves' award-winning processors are utilized to improve sound quality in the creation of the world's most popular music, movie soundtracks, and multimedia titles.

Waves offers software and hardware solutions for the professional and broadcast markets. Additionally, Waves also offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves' Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, Sony, Sanyo, ASUS, Toshiba, and many others.

All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.

Tensilica Contacts:
Paula Jones - [email protected] - 408-327-7343
Erika Powelson - [email protected] - 831-424-1811

Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: [email protected], Web:

Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: [email protected],

Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: [email protected],

Waves CE Division is exhibiting at LVH 1430 at the 2013 CES Show in Las Vegas, NV.

Tensilica Inc. is exhibiting at LVCC, South Hall 2 - MP25060 at the 2013 CES Show in Las Vegas, NV.

Tensilica is a registered trademark belonging to Tensilica, Inc. All other company and product names mentioned are trademarks and/or registered trademarks of their respective owners.

Press Contacts:

Paula Jones
(408) 327-7343
Email Contact

Erika Powelson
(831) 424-1811
Email Contact

Robert Clyne
615-662-1616 x17
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...