IoT User Interface Authors: Elizabeth White, Kevin Benedict, Dana Gardner, Ed Featherston, Liz McMillan

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Microsoft Cloud, Containers Expo Blog, @BigDataExpo

@CloudExpo: Blog Feed Post

Six Things I Think I Think for IaaS in 2013

Another year, another dollar - or something like that

Another year, another dollar… or something like that.  It’s time for an update on the 6 things I think I think for Infrastructure-as-a-Service (IaaS) in the coming year!

1. Hybrid Cloud Computing

2012 Perspective: Hybridization WAS key in 2011 and I’m doubling down in 2012.  If you’ve paid attention to the consolidation in the industry, you’d best do the same.  The big boys are snapping up anything that smells like bridging the enterprise to the multi-tenant host.  Look for this trend to intensify.

2013 Perspective: VMware buys DynamicOpsRed Hat buys ManageIQCisco buys Cloupia.  Consider the consolidation trend intensified.  The big question for 2013 is what the big boys have in mind for the cool technologies they’ve acquired in 2012. Whatever they might have in mind, the signal from the customer is clear.  Hybrid cloud computing is considered critically important to wide-scale adoption of cloud computing in general.  As I highlighted earlier this year, as big as the cloud computing market is becoming it still pales in comparison to private IT operations. Hybrid cloud computing is correctly viewed as a technology tap to this underlying market.

2. Cloud Federation & Interoperability

2012 Perspective: I’ve spoken with some pretty big names in the business and scale is an issue with their regional plays in the market.  The challenge in 2011 for cloud federation was the degree of difficulty associated with interoperability.  There was much progress on this front in 2011 but I think before broad based federation goes from concept to reality there needs to be more plumbing.  2012 will be the year real interoperability tracks are laid as a foundation for scalable cloud federation.

2013 Perspective: We as an industry had the opportunity to lay down tracks for real cloud federation and interoperability at this time last year.  What happened was rather disappointing.  Basically, industry titans from OpenStack, Amazon, Citrix, and others all postured. I remember sitting in the crowd at GigaOm Structure when the first official shots were fired on the subject of API standardization.  What could have been a wonderful opportunity to seize the moment and end vendor lock-in before it ever started in cloud computing, big vendors did what they do best.  They opened up their respective Kimonos and bragged about the size of their case studies.  What a (albeit entertaining) waste of time and opportunity.

Because we all anticipate the cloud market, particularly IaaS, growing at a serious CAGR in 2013 there will be growing customer pressure to allow the movement and billing transfer of workloads between independent cloud operators.  The opportunity for a new or existing company to emerge with a solution to this problem will become significant in the coming year.

3. Cloud Ecosystem Enablement

2012 Perspective: VMware unveiled its plans to stitch together Vcloud operators at its big VMworld shindig, but this wasn’t the only giant making big bets on the cloud ecosystem concept.  Equinix, one of the world’s largest data center operators, hatched is master plan for a ‘Marketplace’ of Platform Equinix Partners and Synnex, one of the most powerful IT Distributors in North America took a huge step with its Cloudsolv application and services portal.  Watch what these three companies do in 2012 to drive ecosystem growth.

2013 Perspective: Dell, HP, Cisco, Arrow, Avnet, Telefonica, Singtel…just to name a few. Billions in unstructured cloud business potential spanning distribution, hardware and telecoms just waiting to be harnessed.  The lure of these types of captive markets will push the envelope on cloud ecosystem enablement despite a big challenge encountered in 2012.  That big challenge was the relative learning curve incurred when you cross-pollinate large singularly focused business units.

4. Emerging Cloud Communities

2012 Update:  By the middle of the 2nd quarter I was beginning to worry about this prediction.  Was I going a bit too far out on a limb?  Then, bang!  VMware announces the big deal with the NYSE.  Wow.  Talk about going big or going home.  The NYSE community cloud has a lot of eyes on it.  A large number of other vertical deals are hanging in the balance, hoping to learn what not to do when details of the NYSE project become more public.  I think this VMware play will be a big success and in 2012, you will see many other big players follow suit.

2013 Perspective: Do you hear that sound?  No? I didn’t think so.  There’s no sound in a vacuum that is the lack of follow up from the big NYSE deal in 2011.  No big pharma cloud.  No big banking cloud.  No big offshore financial cloud.

How come?

Would-be community cloud enablers in 2012 figured out what they needed to figure out, which they are hoping to do in 2013.  What they need to figure out has nothing to do with the technology and everything to do with operational and contractual concerns.  The commonality of vertical market integration resolves certain compliance risks, but it doesn’t mean private IT operators are ready, suited or even capable of offering a legitimate outbound customer service. Ask any CFO or CEO of a publically traded company about the idea of taking on the liability risk created by a new service that, oh by the way, has nothing to do with existing strategy. At a minimum in 2013 look for new corporate structures to emerge in order to facilitate offering community clouds as a service.

5. Channelization

2012 Perspective: I am still a firm believer in the channel and I’m still banking my company’s future on it.  However, the Channel failed to capitalize on the cloud opportunity in 2011 the way I thought it would.  Don’t get me wrong, the needle definitely moved.  But the cloud operators and the broader channel are still separated by an expertise gulf that is limiting how much cloud money flows via the intermediary.  The investment from the IaaS providers continues to be there.  Find me one IaaS services or software provider that doesn’t showcase a channel program today.  2012 will see the gulf shrink and the channel heat up because Distribution will hit its stride and carry with it more evidence of the gold rush I saw last year.

2013 Perspective: The channel didn’t emerge as the boon of cloud computing adoption in 2012, but it continued to make significant progress.   Cloud Sherpas recently raised $40M on a bet that it had figured out the model to integrate cloud into the enterprise.  That’s not a small bet on the channel intermediary concept.  There were other big wins in the market too.

In 2013 you will see vendors get very serious about forcing channel intermediaries to declare their allegiance.  Programs are maturing and dollars are flowing inbound to support the intermediary to the customer.  This is a sure sign that we are on the cusp of growing the cloud wave in a big way.

6. IaaS Futures Market

2012 Perspective: Spot market concepts made progress in 2011 but as expected were not able to truly capture the imagination of the market.   However, the groundswell around commodity compute resource trading is gaining momentum.  And in 2012 look for general progress in this area with a few players coming out of the woodwork to surprise some.

2013 Perspective: Fact – trading compute contracts is going to happen.  If you trust nothing else I write, trust me on this.

As predicted, a few players came out of the woodwork on this.  Specifically, the Eurex and Zimory (via TSystems) in Europe announced that they had formed a partnership to build a trading platform in 2013.

What is unclear is exactly how this is going to happen.  How will the market be organized?  Look for clarity to emerge in 2013 on this subject.

Since last year’s 6.1 bonus prediction was such a hit (um, cloud brokerage, anyone?) I will keep with the new tradition.  Here’s my scoop:  Keep an eye on the fall of old empires.  The world economy is definitely not what it was two years ago, but neither are some of these tech titans of yesterday:


Dell stock chart


Microsoft stock chart


Oracle stock chart


HP stock chart

Cloud Computing – the agent of change – can mean rebirth or extinction for some of the biggest companies to dominate the tech landscape in the last 30 years.  Look for significant strategic moves by some of the giants as they posture for survival in the new era.

Have a great 2013!

The post 6 things I think I think for IaaS in 2013 appeared first on 6fusion.

More Stories By John Cowan

John Cowan is co-founder and CEO of 6fusion. John is credited as 6fusion's business model visionary, bridging concepts and services behind cloud computing to the IT Service channel. In 2008, he along with his 6fusion collaborators successfully launched the industry's first single unit of meausurement for x86 computing, known as the Workload Allocation Cube (WAC). John is a 12 year veteran of business and product development within the IT and Telecommunications sectors and a graduate of Queen's University at Kingston.

@CloudExpo Stories
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
In his session at 19th Cloud Expo, Nick Son, Vice President of Cyber Risk & Public Sector at Coalfire, will discuss the latest information on the FedRAMP Program. Topics will cover: FedRAMP Readiness Assessment Report (RAR). This new process is designed to streamline and accelerate the FedRAMP process from the traditional timeline by initially focusing on technical capability instead of documentation preparedness. FedRAMP for High-impact level systems. Early in 2016 FedRAMP officially publishe...
SYS-CON Events announced today that Impiger Technologies will exhibit in Booth #109 at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Impiger Technologies is a world-class, enterprise software product engineering company specializing in Mobile Application Development, Cloud Applications, Microsoft Technology Solutions, Web Technology and Telecom Services. Impiger Technologies helps enterprises improve busi...
Qosmos, the market leader for IP traffic classification and network intelligence technology, has announced that it will launch the Launch L7 Viewer at CloudExpo | @ThingsExpo Silicon Valley, being held November 1 – 3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The L7 Viewer is a traffic analysis tool that provides complete visibility of all network traffic that crosses a virtualized infrastructure, up to Layer 7. It facilitates and accelerates common IT tasks such as VM migra...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
As companies adopt the cloud-to-streamline workflow, deployment hasn’t been very seamless because of IT concerns surrounding security risks. The cloud offers many benefits, but protecting and securing information can be tricky across multiple cloud providers and remains IT’s overall responsibility. In his session at 19th Cloud Expo, Simon Bain, CEO of SearchYourCloud, will address security compliance issues associated with cloud applications and how document-level encryption is critical for sup...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.