“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.”
...| By Jim Kaskade | Article Rating: |
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| January 2, 2013 09:15 AM EST | Reads: |
2,892 |
I was talking to one of the prominent General Partners at a Venture Capital firm here in Silicon Valley over the holidays…discussing how the Cloud market is evolving. We both agreed that 2013 will mark yet another shift in the evolution of web applications.
I personally simplified this view of cloud evolution by defining its progression in the following periods...dating back to these noteworthy events:
- ISP Era: Software Tool & Die is founded in 1989
- ASP to SaaS Era: TeleComputing founder coins ASPs in 1996
- IaaS & PaaS Era: Amazon EC2 is Launched in 2006
- Analytics Application Era: Apache Hadoop 1.0 launched 2012
Sure, Apache Hadoop was technically released on December 27, 2011...but most of us were out drinking brandy eggnog then (just as I am now).

Let's just look at the beginning...when The World operated by Software Tool & Die started the first ISP. Pretty cool to think that they were the first dial-up service provider that offered direct access of the Internet to the general public.
Even though "Application Service Providers" or ASPs existed earlier, Jostein Eikeland, the CEO of Telecomputing (founded in 1995), is credited with coining the acronym ASP in 1996, according to Inc. Magazine.
Other notable events just following 1996 include the beginning of SaaS powerhouses such as:
- Saba (Learning Management System SaaS): 1997
- RightNow (Customer Experience SaaS): 1997
- Kenexa (Hiring SaaS): 1997
- Salesforce.com (CRM): 1999
- Netsuite (ERP): 1999
- Taleo (Talent): 1999
- Cornerstone (Talent): 1999
- Concur (Spend Mgmt): 2000
- SuccessFactors (Performance Mgmt): 2001
Established players like Rackspace also started in this same time period. Rackspace was launched in October 1998 with Richard Yoo as its CEO. Although most hosting companies focused on the technology end of hosting, Rackspace created its "Fanatical Support" offering to focus on service and support. On March 28, 2000, Rackspace received funding from prominent VCs and the rest is history.
What's incredible is the fact that companies like Rackspace were able to create such value based on the simple three-tier architecture of web applications, namely the database (RDBMS), web server (application), and browser (client). To think that billions of dollars of value was created on such a simple architecture.
If back in the 1980′s, someone told you that web applications which consisted of text, photos, and videos coupled with some dynamic HTML were going to create a multi-billion dollar market....would you have believed them?
So...what if I told you in the year 2012 that analytic applications which consisted of intelligent ways to interact with users on the web...allowing web pages to "come alive" through batch, near real-time, and real-time data analytics....was going to create yet another multi-billion dollar market....would you believe me?
Read the original blog entry...
Published January 2, 2013 Reads 2,892
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More Stories By Jim Kaskade
Jim Kaskade is CEO of Infochimps. Before that he served as SVP and General Manager at SIOS Technology, a publicly traded firm in Japan, where he led a business unit focused on developing private cloud Platform as a Service targeted for Fortune 500 enterprises. He has been heavily involved in all aspects of cloud, meeting with prominent CIOs, CISOs, datacenter architects of Fortune 100 companies to better understand their cloud computing needs. He also has hands-on cloud domain knowledge from his experience as founder and CEO of a SaaS company, which secured the digital media assets of over 10,000 businesses including Fortune 100 customers such as Lucasfilm, the NBA, Sony BMG, News Corp, Viacom, and IAC. Kaskade is also one of the Top 100 bloggers on Cloud Computing selected by the Cloud Computing Journal.
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In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud." They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud."
In her session at the 12th International Cloud Expo, Niki Acosta, Cloud Evangelista for Rackspace, will talk thro...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
The new open source cloud orchestration platform called OpenStack is the promise of flexible network virtualization, and network overlays are looking closer than ever. The vision of this platform is to enable the on-demand creation of many distinct networks on top of one underlying physical infrastructure in the cloud environment. The platform will support automated provisioning and management of large groups of virtual machines or compute resources, including extensive monitoring in the cloud.
Everyone is virtualizing, but are they realizing any of the promised savings? This overview of IBM's new virtualization optimization solutions will show you how integrated Cloud Solutions like SmartCloud Provisioning and SmartCloud Monitoring can deliver the savings virtualization promises.
Organizations are using intelligent management and analytics to provide the insight needed to optimize their virtualized infrastructure and dramatically improve availability, reduce data storage footprint...
One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders to fill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threate...
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model.
In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...
OpenStack Cells is one of the most anticipated features in Grizzly, the seventh release of the open source software that offers more block storage options and scalability. It has been running in production at Rackspace for more than a year.
In his session at the 12th International Cloud Expo, Wayne Walls, OpenStack Developer Advocate at Rackspace Hosting, will discuss nova cells and how it is changing the way you design your cloud applications and infrastructure. He will explain how OpenStack ...
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