Welcome!

AJAX & REA Authors: Lori MacVittie, Elizabeth White, Trevor Parsons, ChandraShekar Dattatreya, Liz McMillan

News Feed Item

CCID Consulting: Characteristics of China's Computer Market in 2012

CCID Consulting (HK:08235):

(I) Size and Growth

In the shadow of the global economic downturn, the overall demand of China's computer market shrank in 2012. The performance of all kinds of products was below expectation, with the overall growth rate estimated at 25.3%. The annual sales volume of desktop computers is expected to be 25.574 million pieces, with an annual growth rate of 3.4%; the annual sales volume of laptops is expected to be 29.839 million pieces, up 10.6% year-on-year; the tablet market maintained a rather high growth rate in 2012 after experiencing an explosive growth in 2011, with the annual sales volume expected to reach 9.175 million pieces.

Table 1 Sales of China's Computer Market, 2011-2012

Year   2011   2012 (Forecast)   Growth Rate
Sales Volume of Laptops (Ten Thousand Pieces)   2697.9   2983.9   10.6%
Sales Volume of Desktops (Ten Thousand Pieces)   2473.3   2557.4   3.4%
Sales Volume of Tablets (Ten Thousand Pieces)   492.5   917.5   86.3%
Total Sales Volume

(Ten Thousand Pieces)

  5663.7   6458.8   25.3%

Source: CCID Consulting, October 2012

(II) Market Structure and Changes

1.  Product Mix

In China’s laptop market, 14-inch laptops maintained their leading position with a proportion of 55.7% in 2012; the launch of Ultrabooks drove a growth in the sales of 13-inch products, which accounted for 16.4% of the total (see Figure 1); the proportion of desktops with large display screens increased to some extent, and the proportion of 19-inch and 20-inch desktops reached 36.1% and 31.1% respectively.

Table 2 Product Mix of China's Laptop Market in 2012

Type of Display Screen   Sales Proportion
11-inch   4.1%
12-inch   4.3%
13-inch   16.4%
14-inch   55.7%
15-inch   15.7%
16-inch   0.2%
17-inch   0.8%
18-inch   0.3%
Others   2.5%

Source: CCID Consulting, October 2012

Figure 1 Sales Structure of China's Laptops in 2012

http://event.ccidconsulting.com/en/images/en-23-3.jpg

Source: CCID Consulting, October 2012

Table 3 Product Mix of China's Desktop Market in 2012

Type of Display Screen   Sales Proportion
17-inch LCD   1.9%
18.5-inch LCD   8.1%
19-inch LCD   36.1%
20-inch LCD   31.1%
21.5-inch LCD   14.3%
Others   8.5%
Total   100.00%

Source: CCID Consulting, October 2012

Figure 2 Sales Structure of China's Desktops in 2012

http://event.ccidconsulting.com/en/images/en-23-5.jpg

Source: CCID Consulting, October 2012

Table 4 Product Mix of China's Tablet Market in 2012

Type of Display Screen   Sales Proportion
5-inch   0.3%
7-inch   19.8%
8-inch   1.7%
9.7-inch   72.0%
10-inch   4.6%
Others   1.6%
Total   100.0%

Source: CCID Consulting, October 2012

Figure 3 Sales Structure of China's Tablets in 2012

http://event.ccidconsulting.com/en/images/en-23-6.jpg

Source: CCID Consulting, October 2012

2.  Geographic Structure

Well-developed regions such as Eastern China, Northern China and Southern China were the top three markets respectively, but their proportions decreased to some extent, while proportions of Southwestern, Northwestern and Central China saw increases compared with 2011. (See Figure 3)

Figure 4 Geographic Structure of China's Computer Market in 2012

http://event.ccidconsulting.com/en/images/en-23-7.jpg

Source: CCID Consulting, October 2012

 (III) Market Characteristics

1.  Intel's Ivy Bridge processor and Microsoft's Windows 8 operating system have enhanced user experience.

In 2012, the launch of Intel's Ivy Bridge processor and Microsoft's Windows 8 operating system revived the PC industry to some extent. Moreover, the introduction of "Tri-gate" 3D transistor technology in the 22nm technical process by Intel when launching the Ivy Bridge processor has clearly improved the multi-media display performance and reduced energy consumption, exiting the currently weak laptop market to some extent.

2.  Distribution channels have been diversified, with obvious penetration into lower tier cities.

The distribution channels of the current computer market are clearly more diversified, which can be seen in three aspects: firstly, the proportion of non-traditional channels of 3C stores has increased; secondly, Internet channels have developed rapidly; thirdly, the market demand in tier 4-6 cities has increased. The proportion of sales through non-traditional channels (3C stores, supermarkets and Internet channels) continued to increase.

3.  The computer market have continued be boosted after the ending of China’s Sending Home Appliances to the Countryside poliicy.

With the ending of the Sending Home Appliances to the Countryside policy, the sales in the rural and township markets did not see a dramatic decrease, where huge demand still exists. Besides, the tier 4-6 city channels and service systems built by Lenovo and other top brands during the policy period have matured and can serve as the foundation their future growth in the township markets.

4.  Diversified services have added value to the manufacturers' service brands

Diversification has become the emphasis of the manufacturers' service innovations. Considering the faster responding speed and lower construction cost of network services, many manufacturers have established their own network service centers. On the other hand, network consultation, due to its convenience and efficiency, has also helped busy users save time, thereby becoming increasingly popular among the users.

About CCID Consulting Co., Ltd.

CCID Consulting Co., Ltd., the first Chinese consulting firm listed in the Growth Enterprise Market (GEM) of the Stock Exchange of Hong Kong (HKSE: 08235) and the first consulting firm which gets ISO 9001 international and national quality management system standard certification, is directly affiliated to China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Xi’an, Wuhan and Nanjing with over 300 professional consultants. The company’s business scope has covered over 200 large and medium-sized cities in China. CCID Consulting provides customers with public policy establishment, industry competitiveness upgrade, development strategy and planning, marketing strategy and research, HR management, IT programming and management services, investment and financing, and M&A. The company's customers range from government departments at all levels and diversified industrial parks, to industrial users in strategic emerging industries in new generation information technology, energy saving and environmental protection, biological science and technology, high-end equipment manufacturing, new materials, and new energy. CCID Consulting commits itself to become the No. 1 advisor for urban economy, the No.1 consultancy for enterprise management, and the No. 1 branch for informatization consulting in China.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
ScriptRock makes GuardRail, a DevOps-ready platform for configuration monitoring. Realizing we were spending way too much time digging up, cataloguing, and tracking machine configurations, we began writing our own scripts and tools to handle what is normally an enormous chore. Then we took the concept a step further, giving it a beautiful interface and making it simple enough for our bosses to understand. We named it GuardRail after its function - to allow businesses to move fast and stay sa...
SYS-CON Media announced today that Sematext launched a popular blog feed on DevOps Journal with over 6,000 story reads over the weekend. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting an...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.