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Roambi Customer Survey: Big-Data Analysis Is Top Investment Priority for 2013 as Half of Key Business Data Goes to Waste

Enterprise Customers Rank Interactive Graphics 'Most Useful Tool,' Find Spreadsheets More Harmful to Productivity Than Alcohol at Lunch

SAN DIEGO, CA -- (Marketwire) -- 12/18/12 -- Once the mainstays of business presentations, traditional pie charts and spreadsheets now elicit yawns in comparison with newly interactive graphics on iPads and iPhones, according to a customer survey by Roambi, the leading provider of mobile business apps. Unveiled today, the survey found that 81.1 percent of respondents said interactive graphics are their most useful tool for presenting and understanding business data.

A majority of respondents (67.7 percent) ranked big data and business intelligence as technology investment priorities for 2013, followed by mobile hardware (46.9 percent) and security (35.4 percent). On average, respondents estimated they review and derive value from less than half of their company's key business data.

Roambi, a stunning business app that redesigns the way the world interacts with data, engages business audiences through graphical and magazine-style reports that can be adapted on the go for new insights or impromptu presentations. Designed from the ground up for the mobile environment, Roambi puts the pulse of a community or business in the palm of a decision-maker's hand and helps them make critical business decisions -- anytime, anywhere.

Additional survey findings:

Business intelligence apps beat CRM

  • Business intelligence apps are second only to email as the most important mobile tool, according to 43 percent of respondents.
  • CRM tools and social media were ranked third and fourth.

iPads and iPhones closing in on laptops

  • 40 percent ranked the laptop as top productivity booster, but iPad and iPhone closely followed with 30 percent and 26.5 percent, respectively.
  • Desktop PCs came in fourth, followed by coffee and having a meeting cancelled unexpectedly.

A lunchtime drink less harmful than a slide presentation

  • Meetings are rated most harmful to productivity, followed closely by sitting through slide and spreadsheet presentations.
  • Office chitchat, social media browsing and multitasking also rated more harmful than having one alcoholic drink at lunch.

2012 shapes up as the year of mobile work

  • 40 percent of respondents estimated that more than half their business takes place outside the office thanks to laptops and mobile devices.
  • 76.6 percent expect to work remotely during the holiday season.
  • 15.7 percent present data in restaurants; 11.1 percent, in airplanes; and 6.5 percent each in bars, golf courses and other locations.

The survey caps a year in which Roambi grew its customer base to more than 100,000 business and professionals, gaining significant traction in the enterprise with 20 percent of Fortune 50 companies relying on Roambi for data visualization. In addition, Roambi partnered with the government of South Africa to publish interactive displays of new census data to help policymakers make better-informed decisions for decades to come and recently released new features and enhancements to both the Roambi Analytics Layers and Cardex views.

"The results of this survey further confirm to us that a more consumer-like and design-driven approach to business intelligence is becoming increasingly important when it comes to interacting with key business data," said Santiago Becerra, CEO, Roambi. "Dexterity, grace and ease-of-use are replacing struggle as Roambi customers find themselves able to visualize and mine data in more meaningful and useful ways."

The Roambi Analytics and Flow Apps, available in 11 languages, are available for free from the App Store on iPhone, iPad and iPad mini at and

About Roambi
Roambi is the stunning business app that redesigns the way the world interacts with data. Built on the belief that mobile changes everything, Roambi delivers the most engaging, interactive information to anyone -- anytime, anywhere. Through constant innovation and relentless focus on user experience, Roambi transforms data to illuminate important issues and deliver key insights. People throughout the Global 500 and SMBs rely on Roambi to meet objectives and influence better decisions. Roambi connects you with the information that matters, putting the pulse of your business in the palm of your hand. The Roambi Analytics and Flow Apps are available for free from the App Store on iPhone, iPad and iPad mini at and For more information, visit and follow us on Twitter and LinkedIn.

Contact Information:
Wendy Hynes
VP of Communications, Roambi
Phone: 415.505.1544
Email: Email Contact

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