Welcome!

AJAX & REA Authors: Stephen Pierzchala, Sebastian Kruk, Elizabeth White, Pat Romanski, RealWire News Distribution

News Feed Item

MediaBrix Offers Industry First Responsive Design Functionality for Immersive, Interactive Ad Units for Social and Mobile

Large Animal Games and Method Solutions Adopt New Capability to Maximize Monetization and Deliver Seamless User Experiences Across All Devices; Brand Advertisers Cut Creative Approval Times and Costs in Half

NEW YORK, NY -- (Marketwire) -- 12/18/12 -- MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. While a few game developers may have mastered this within their own games, until now, no company has delivered this to the industry at large. Leveraging HTML5 and CSS3 enhancements, this new functionality allows for full screen experiences with features such as video, social sharing and value exchange across all devices.

"What makes our vision and model work for developers and advertisers is that we provide users with seamless, immersive, interactive brand experiences that are non-disruptive," says Ari Brandt, CEO and Co-Founder, MediaBrix. "Our latest innovation is another way to make sure user experiences with brands stay positive and consistent, no matter what device -- Samsung Galaxy, iPad Mini, whatever -- that user is on."

Benefits to Developers
The HTML5 and CSS3 enhancements to MediaBrix offer an automated and seamless way for social, mobile and tablet developers to offer consistent user experience with immersive advertising across all devices. Tapping into users on all devices allows developers to maximize monetization by increasing advertising CPMs. According to SMAATO, average mobile CPMs last year were under $2. Through MediaBrix, developers can run advertising from companies such as Coca-Cola, Samsung, Lexus, T-Mobile, Procter & Gamble and many others to earn higher CPMs. To date, social app developers are reporting eCPMs as high as $120 for MediaBrix's value exchange in-game and in-app immersive, interactive brand advertising units.

"We have always been impressed by how we've been able to monetize our apps and games using MediaBrix," said Wade Tinney, CEO, Large Animal Games. "This latest announcement has really extended our reach to even more users on more platforms and we love it."

Benefits to Brands
For brand advertisers, MediaBrix's responsive design ad units offer automatic bespoke ad formatting without requiring marketers to provide separate advertising creative for each platform and mobile device. HTML5 and CSS3 allow for multiple full-screen messages and orientation support within one creative execution with minimal assets, along with support for all mobile browsers including Safari for iPhone and Chrome for Android in ways that proprietary technologies do not. Because only one basic set of creative assets is needed for each platform, these technology enhancements have cut creative approval processes and costs by as much as 50 percent.

"With technology like MediaBrix's new HTML5 enhancements, brands and ad agencies can save time and cut costs because of significant production efficiencies," said Pete Stein, President of Razorfish.

Additional Resources:

About MediaBrix
MediaBrix (www.mediabrix.com) is the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers with proprietary analytics measuring over 30 points of brand-focused metrics, including viewability, time spent, video completes, interactions and social sharing. The company offers Fortune 500 marketers a suite of immersive and interactive advertising products, allowing them to reach a highly engaged audience where they are most receptive to a brand's message -- in social and mobile apps and games. Hundreds of top brands such as Coca-Cola, MTV and T-Mobile and the world's largest app developers such as King.com and Zynga leverage the MediaBrix platform to provide user-friendly brand advertising experiences to more than 200 million people. MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.

Melissa Sheridan
415-609-6875
Email Contact


More Stories By Marketwire .

Copyright © 2009 Marketwire. All rights reserved. All the news releases provided by Market Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface. OpenStack powers some of the most widely-used SaaS app...
“Cloud has everything to do with what has happened with Big Data,” explained Jason Deck, Director of Strategic Alliances at Logicworks, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Big Data doesn’t exist in its easily accessible way without cloud. From reduced startup costs, to cheap storage, to fast processing, to adequate security, to the easy incorporation of third-party analytics tools, cloud made Big Data accessible to customers of all sizes, with all different bud...
“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.” ...
With Cloud Expo New York | 12th Cloud Expo [June 10-13, 2013] hurtling towards us, let's take a look at the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference coming up June 10-13 at the Jacob Javits Center in New York City. We have technical and strategy sessions for you all four days dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, wha...
The new open source cloud orchestration platform called OpenStack is the promise of flexible network virtualization, and network overlays are looking closer than ever. The vision of this platform is to enable the on-demand creation of many distinct networks on top of one underlying physical infrastructure in the cloud environment. The platform will support automated provisioning and management of large groups of virtual machines or compute resources, including extensive monitoring in the cloud.
In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
The rise of cloud computing has exposed hard drive-based storage as the new data center bottleneck. Combating this, data center managers have deployed SSDs to gain the performance needed to provide real-time access to data. However, due to budget constraints, many have turned to consumer-grade SSDs without understanding that they wear out quickly when processing enterprise workloads. In this session, Esther Spanjer will discuss recent endurance advancements in SSD technology that enable usage of...
SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure. In his General Session at the 12th International Cloud Expo, Jason Waxman, VP in the Intel Architecture Group and general manager of the Cloud Platforms Group within Inte...