|By Business Wire||
|December 18, 2012 10:30 AM EST||
Taking a cue from incentivized shopping, SocialVibe announced today that it has added geofencing technology to its industry-leading digital marketing solution.
A pioneer in engagement advertising, SocialVibe is now enabling brands and marketers to reach 101 million U.S. consumers with geo-targeted advertising, offers and rewards. Placecast, an industry leader in location-based mobile marketing, is providing the geofencing technology necessary to power the platform.
A deep integration between SocialVibe’s platform and Placecast’s patented technology allows SocialVibe to deliver virtual currency via SMS to users who have completed one of SocialVibe’s brand engagements and are now located near store locations. This type of virtual reward for offline behavior has proven to be a very powerful incentive for consumers.
Placecast powers an end-to-end mobile platform that delivers geo-triggered, location-based offers to consumers via their mobile phones to drive customers to retail locations in the physical world.
SocialVibe has introduced an exciting new application of Placecast’s innovative technology by enabling consumers to enroll in a brand program and then receive rewards when visiting physical retail locations, often in the form of virtual currency This experience allows a brand to create a seamless connection with these users and extends SocialVibe’s successful online engagement model into the real world--reaching U.S. consumers across the buying cycle and rewarding them with virtual currency through the process.
The technology enables brands and marketers to directly combine their online advertising efforts with their in-store consumer experience. The platform incentivizes consumers who engage with the brand online to continue that engagement at a retail location. More effective than a coupon or most traditional promotions, SocialVibe’s approach to marketing enables brands to leverage the power of many types of virtual currency to drive retail foot traffic and sales. With the added analytics capabilities, this system provides a great way for retailers to track the effectiveness and true ROI of an online spend.
The User Experience
The customer journey from online engagement to physical location follows three key steps, including a Triple Opt-In Program that starts with the initial SocialVibe online engagement and is finalized when users complete their enrollment via SMS from their mobile device:
Step 1: Customer Opts In--While surfing online, customers opt-in to alerts from a particular brand in exchange for the chance to earn virtual currency related to whatever activity they are participating in, for example a social game.
Step 2: Geofence is Triggered--When users are nearby a retail location for the brand program they opted-in to, the geofence is triggered, prompting an SMS alert to the user.
Step 3: A Dynamic Message is Sent--The SMS message may include a brand offer, reminder or confirmation of earned virtual currency.
“We’re excited about our partnership with Placecast because of the scale it provides. With SMS, there’s no app to build or download. Using geofencing and SMS to deliver virtual currency rewards and brand messaging makes sense because it’s always on, cuts through the clutter, and allows us to extend the brand experience out into the physical world, providing great value to our clients,” said Chris LoRusso, director of business development at SocialVibe.
To take advantage of the holiday shopping season, SocialVibe and Placecast have already launched a campaign with a Best Buy that will run through December 2012.
“Our partnership with SocialVibe and their industry-leading engagement platform provides a unique application of our geo-triggered mobile marketing platform. This is the first time that we’ve gotten to explore the convergence of online gaming, mobile marketing, geofencing, and retail stores. This promises to give brands and marketers a powerful new tool to increase brand engagement online, while increasing store traffic offline at the same time,” said Alistair Goodman, CEO of Placecast.
SocialVibe combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit, and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results like five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics including consideration and purchase intent.
SocialVibe is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, SocialVibe enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is based in Los Angeles, Calif. with offices in New York, Chicago, Atlanta, San Francisco and Detroit. For more information, visit socialvibe.com or engage with us on twitter.com/socialvibe.
Placecast is the world’s leading provider of location-based marketing and loyalty programs for mobile operators, payment companies and brands. The company’s ShopAlerts geofence marketing platform is specifically designed to use digital marketing on mobile devices to drive consumers into physical stores.
ShopAlerts has transformed the mobile marketing industry, taking home the top prize for innovation awarded by the National Retail Federation. Brands such as The North Face, Kiehl’s, Starbucks, L’Oreal, Subway, Pizza Hut, Kmart, HP, Chico’s White House Black Market, JetBlue and SC Johnson have all run ShopAlerts offers through Placecast and its partners. The Placecast platform is licensed by brands, mobile operators like Telefonica’s O2 in Europe and credit card issuers, with over 10 million opted-in consumers receiving location-based offers every week.
Placecast is backed by ONSET Ventures Quatrex Capital, and Voyager Capital.
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 1, 2016 07:30 AM EDT Reads: 890
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 1, 2016 07:00 AM EDT Reads: 781
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
May. 1, 2016 06:30 AM EDT Reads: 2,479
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
May. 1, 2016 04:15 AM EDT Reads: 1,735
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 1, 2016 12:00 AM EDT Reads: 1,070
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Apr. 30, 2016 10:45 PM EDT Reads: 699
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Apr. 30, 2016 10:00 PM EDT Reads: 1,107
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Apr. 30, 2016 08:15 PM EDT Reads: 1,812
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Apr. 30, 2016 08:00 PM EDT Reads: 2,064
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Apr. 30, 2016 04:45 PM EDT Reads: 1,069
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Apr. 30, 2016 04:15 PM EDT Reads: 765
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Apr. 30, 2016 04:15 PM EDT Reads: 1,669
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Apr. 30, 2016 03:30 PM EDT Reads: 1,444
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Apr. 30, 2016 02:30 PM EDT Reads: 1,721
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Apr. 30, 2016 02:00 PM EDT Reads: 1,088
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Apr. 30, 2016 01:15 PM EDT Reads: 1,537
[session] Don’t Forget the Ops: Build Operations into Your Cloud By @BMCSoftware | @CloudExpo #Cloud
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Apr. 30, 2016 01:00 PM EDT Reads: 1,134
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Apr. 30, 2016 12:45 PM EDT Reads: 1,708
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Apr. 30, 2016 12:00 PM EDT Reads: 2,300
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Apr. 30, 2016 12:00 PM EDT Reads: 978