Welcome!

AJAX & REA Authors: Stephen Pierzchala, Sebastian Kruk, Elizabeth White, Chris Pollach

News Feed Item

Research and Markets: U.S. Location-based Services Market

Research and Markets (http://www.researchandmarkets.com/research/bxdls7/u_s) has announced the addition of Frost & Sullivan's new report "U.S. Location-based Services Market" to their offering.

The Wireless Carrier Opportunity

The U.S. location-based services (LBS) market is currently experiencing strong growth, due to the rising popularity of smartphones and high speed cellular data plans. LBS services that are seeing the strongest adoption are navigation and family finder applications, although augmented reality, gaming, and fitness applications are showing signs of significant potential. Frost & Sullivan anticipates that navigation applications will remain the largest sellers from Tier I carriers, although new applications that use LBS technology for unique services will grow in importance. Additionally, navigation and family finder applications will continue to evolve and the end-user experience will subsequently improve.

Defining Location-Based Services

The variety and breadth of possible applications and services is overwhelming, from pure content and advertising, to next generation E911 (NG911), navigational aids, social networking, and tracking services.

What is LBS?

The concept - Mobile LBS consists of a broad range of services that incorporate location information with other data to provide a value-added experience to a mobile user. Location services rely on a combination of terrestrial, satellite, and software-based measurement technologies to pinpoint the location of a user, which is then integrated with contextual data to provide a value-added experience to a mobile user.

The Mobile Carrier Opportunity

In contrast to the passive fixed Internet, users in the mobile environment are demanding personalized, localized, and timely access to content and services. As operators search for new types of products and services to leverage network investments, LBS have emerged as an ample opportunity to provide a means of differentiation, a way to build customer loyalty, and a new revenue stream in the increasingly competitive mobile environment.

Market Highlights

1 The U.S. location-based services market is expected to grow..

2 Companies like Google are pioneering the free/advertising-based pricing model and expanding LBS to a new audience.

3 Barriers to entry for mobile application vendors are quickly becoming less of an issue with the success of app stores.

4 To effectively compete, carriers must recognize their unique assets and aggressively leverage them.

5 Emerging applications that can be enhanced with LBS, like augmented reality, social networking, and gaming apps, are growing.

Segments Covered By This Report

- Navigation

- Family Finder

- Social Networking

- Fitness/Sport

- Weather Applications

- Real Estate Applications

- Entertainment Applications

- Augmented Reality

Key Questions Answered

- What areas of the wireless carrier LBS market are experiencing high growth?

- What LBS pricing models will have the most success in this market?

- How will the wireless carrier LBS market grow over the forecasted period, and what are the causes?

- What changes and evolution are expected for the LBS market?

- What application categories are expected to grow most significantly for wireless carriers?

- What is needed for location-based services applications to be successful in the mobile market?

For more information visit http://www.researchandmarkets.com/research/bxdls7/u_s

Source: Frost & Sullivan

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
“Cloud has everything to do with what has happened with Big Data,” explained Jason Deck, Director of Strategic Alliances at Logicworks, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Big Data doesn’t exist in its easily accessible way without cloud. From reduced startup costs, to cheap storage, to fast processing, to adequate security, to the easy incorporation of third-party analytics tools, cloud made Big Data accessible to customers of all sizes, with all different bud...
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface. OpenStack powers some of the most widely-used SaaS app...
SYS-CON Events announced today that BUMI (Backup My Info!), the premium provider of managed online backup and recovery solutions for small to mid-sized businesses, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in online data backup and recovery. Founded in 2002, the company's data backup and recovery serv...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.” ...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...