Click here to close now.

Welcome!

IoT User Interface Authors: Sematext Blog, Liz McMillan, Pat Romanski, Yeshim Deniz, Hovhannes Avoyan

News Feed Item

Tahzoo Unveils Top 10 Predictions for 2013

Customer Experience Management provider Tahzoo today announced its top 10 predictions for marketers in 2013. In 2012, Tahzoo educated Fortune 500 companies on the importance of delivering engaging, relevant and persuasive customer experiences. The firm’s roster of clients includes Costco, DirecTV, Nationwide, Abbott Nutrition and KeyBank.

“New Year 2013 will usher in a hyper-focus on developing successful customer experience initiatives with personalized, relevant content across any channel, device or platform,” said Tahzoo CEO Brad Heidemann. “That success hinges on a number of complex factors ranging from organizational change management and governance to making mobile less of an afterthought. And the payoff will be felt in the bottom line, from sales to valuation. Next year will truly be a fascinating year to witness the successes and the missed opportunities.”

Tahzoo 2013 predictions include:

1. The evolution from multi-channel to omni-channel marketing. It is no longer sufficient to reach out to consumers across distinct channels. It is the sofa shopper who will simultaneously watch TV, and shop on their tablets while texting with friends from their mobile device. Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span.

2. Differentiated experiences driven through the next generation of personalization. With the advance of enterprise marketing platforms such as SDL, IBM and Adobe, marketers are going to embrace dynamic publishing and algorithmic recommendations to deliver more engaging, relevant and most importantly, persuasive customer experiences.

3. Social marketing will enter the 4th stage of maturity. The days of simply having a Facebook page or Tweeting about your products are gone. While social media has become a powerful customer service and PR channel, its real value is as a source of social intelligence that provides the behavioral and attitudinal insight needed to add the dimensions of context and real-time to the marketing mix.

4. Organizational Change Management and Governance will become top topics for customer experience initiatives. With the increased emphasis on creating and delivering engaging, relevant and persuasive customer experiences, organizations, teams and brands will have to recognize that in addition to programs and technologies, they will need to drive cooperation, collaboration and alignment across the different parts of the enterprise. Companies will begin to look at the creation of Change Experience Management Offices (CxMO) as the means to maximize the business value and ROI of their investments.

5. Managed Service Offerings will begin to be used by large enterprises to experiment with and drive quick-to-market enterprise marketing solutions. As with other enterprise technologies, enterprise marketing suites will become available in the cloud and will enable brands to experiment with new capabilities without the need for capital investment and long and complex IT projects.

6. Mobile will become less of an add-on or afterthought from a delivery perspective and become a more integral part of the full digital experience. Mobile will evolve from a distinct channel to a strategic component of the overall digital experience. Brands will begin to integrate the experience across devices, platforms and situations.

7. Responsive Design will be coupled with contextual marketing to drive effective mobile experiences. While there will be continued growth in responsive designs for mobile (phone and tablet), the increased expectations of the mobile audiences will force brands to understand and accommodate the contextually different expectations audiences have for a mobile experience.

8. Marketing departments will become the active decision makers in the selection and purchase of enterprise marketing technology including CMS, CRM and marketing automation suites. IT departments will be more responsible to marketing / channel groups and more reliant on their budget dollars for their resources. Decisions will become focused on the business’ need rather than the system architecture.

9. Global brands will embrace a balance between centralized control and local needs. Centralized global marketing organizations will increasingly become more vigilant regarding brand standards and compliance while simultaneously granting greater independence for local marketers to respond to their individual customer needs.

10. More CMOs will be recruited for their left brain skills. As companies continue to leverage data, technology and analytics to define and optimize customer experiences, they will increasingly look for leaders who have one foot in the world of technology and the other still squarely in the world of creative and brand.

About Tahzoo

Tahzoo, a customer experience marketing firm, develops and delivers strategic customer experience management consulting services from digital marketing strategy to organizational change management and technical implementation, support and optimization of integrated enterprise marketing platforms with expertise and emphasis on SDL. Tahzoo serves global 1000 clients from its headquarters in Washington D.C., a development center in Richmond, VA, offices in Amsterdam, Cleveland and Seattle and remote centers across the United States.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in San...
Aria Systems, which helps enterprises grow recurring revenue, today announced that its co-founder and inventor of cloud billing Brendan O'Brien, will be a featured speaker at the Cloud Expo, June 9-11 at The Javits Center in New York. Aria also will be demonstrating its Active Monetization platform in Booth #424 on the Expo Floor. O'Brien will lead the following sessions: June 9 - 11:00 am - 11:35 am, Room 1A16 with participants from Constant Contact, MGI Research and ATG Enabling Complex ...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today DevOps.com will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Launched in 2014, DevOps.com has quickly established itself as an indispensable resource for DevOps education and community building. DevOps.com make it their mission to cover all aspects of DevOps – philosophy, tools, business impact, best practices and more.
IndependenceIT has been selected by nGenx to power Windows-based DaaS and application delivery on Google Compute Engine to support the delivery of GoldMine Cloud software. For independent software vendors (ISVs) like GoldMine, this expands the theater of operations to increase revenue opportunities while reducing software management and maintenance liabilities. IndependenceIT was selected by application and desktop pioneer, nGenx, to deliver its “Bring Your Own Cloud” strategy to GoldMine and o...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
The web app is Agile. The REST API is Agile. The testing and planning are Agile. But alas, Data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes which force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software orga...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Ulunsoft is a start-up that focuses on how enterprises build cloud-based IT infrastructure for business," explained Haibo Zhu, President of Ulunsoft Corp, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
"We have developers who are really passionate about getting their code out to customers, no matter what, in the shortest possible time. Operations are very focused on procedures and policies," explained Stan Klimoff, CTO of Qubell, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...