Click here to close now.

Welcome!

AJAX & REA Authors: Vormetric Blog, David Sprott, Pat Romanski, Ken Fogel, Sematext Blog

News Feed Item

Tahzoo Unveils Top 10 Predictions for 2013

Customer Experience Management provider Tahzoo today announced its top 10 predictions for marketers in 2013. In 2012, Tahzoo educated Fortune 500 companies on the importance of delivering engaging, relevant and persuasive customer experiences. The firm’s roster of clients includes Costco, DirecTV, Nationwide, Abbott Nutrition and KeyBank.

“New Year 2013 will usher in a hyper-focus on developing successful customer experience initiatives with personalized, relevant content across any channel, device or platform,” said Tahzoo CEO Brad Heidemann. “That success hinges on a number of complex factors ranging from organizational change management and governance to making mobile less of an afterthought. And the payoff will be felt in the bottom line, from sales to valuation. Next year will truly be a fascinating year to witness the successes and the missed opportunities.”

Tahzoo 2013 predictions include:

1. The evolution from multi-channel to omni-channel marketing. It is no longer sufficient to reach out to consumers across distinct channels. It is the sofa shopper who will simultaneously watch TV, and shop on their tablets while texting with friends from their mobile device. Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span.

2. Differentiated experiences driven through the next generation of personalization. With the advance of enterprise marketing platforms such as SDL, IBM and Adobe, marketers are going to embrace dynamic publishing and algorithmic recommendations to deliver more engaging, relevant and most importantly, persuasive customer experiences.

3. Social marketing will enter the 4th stage of maturity. The days of simply having a Facebook page or Tweeting about your products are gone. While social media has become a powerful customer service and PR channel, its real value is as a source of social intelligence that provides the behavioral and attitudinal insight needed to add the dimensions of context and real-time to the marketing mix.

4. Organizational Change Management and Governance will become top topics for customer experience initiatives. With the increased emphasis on creating and delivering engaging, relevant and persuasive customer experiences, organizations, teams and brands will have to recognize that in addition to programs and technologies, they will need to drive cooperation, collaboration and alignment across the different parts of the enterprise. Companies will begin to look at the creation of Change Experience Management Offices (CxMO) as the means to maximize the business value and ROI of their investments.

5. Managed Service Offerings will begin to be used by large enterprises to experiment with and drive quick-to-market enterprise marketing solutions. As with other enterprise technologies, enterprise marketing suites will become available in the cloud and will enable brands to experiment with new capabilities without the need for capital investment and long and complex IT projects.

6. Mobile will become less of an add-on or afterthought from a delivery perspective and become a more integral part of the full digital experience. Mobile will evolve from a distinct channel to a strategic component of the overall digital experience. Brands will begin to integrate the experience across devices, platforms and situations.

7. Responsive Design will be coupled with contextual marketing to drive effective mobile experiences. While there will be continued growth in responsive designs for mobile (phone and tablet), the increased expectations of the mobile audiences will force brands to understand and accommodate the contextually different expectations audiences have for a mobile experience.

8. Marketing departments will become the active decision makers in the selection and purchase of enterprise marketing technology including CMS, CRM and marketing automation suites. IT departments will be more responsible to marketing / channel groups and more reliant on their budget dollars for their resources. Decisions will become focused on the business’ need rather than the system architecture.

9. Global brands will embrace a balance between centralized control and local needs. Centralized global marketing organizations will increasingly become more vigilant regarding brand standards and compliance while simultaneously granting greater independence for local marketers to respond to their individual customer needs.

10. More CMOs will be recruited for their left brain skills. As companies continue to leverage data, technology and analytics to define and optimize customer experiences, they will increasingly look for leaders who have one foot in the world of technology and the other still squarely in the world of creative and brand.

About Tahzoo

Tahzoo, a customer experience marketing firm, develops and delivers strategic customer experience management consulting services from digital marketing strategy to organizational change management and technical implementation, support and optimization of integrated enterprise marketing platforms with expertise and emphasis on SDL. Tahzoo serves global 1000 clients from its headquarters in Washington D.C., a development center in Richmond, VA, offices in Amsterdam, Cleveland and Seattle and remote centers across the United States.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
JFrog on Thursday announced that it has added Docker support to Bintray, its distribution-as-a-service (DaaS) platform. When combined with JFrog’s Artifactory binary repository management system, organizations can now manage Docker images with an end-to-end solution that supports all technologies. The new version of Bintray allows organizations to create an unlimited number of private Docker repositories, and through the use of fast Akamai content delivery networks (CDNs), it decreases the dow...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
The free version of KEMP Technologies' LoadMaster™ application load balancer is now available for unlimited use, making it easy for IT developers and open source technology users to benefit from all the features of a full commercial-grade product at no cost. It can be downloaded at FreeLoadBalancer.com. Load balancing, security and traffic optimization are all key enablers for application performance and functionality. Without these, application services will not perform as expected or have the...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, will answer that question citing examples, showing how to create opportunities f...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add sc...
Business and IT leaders today need better application delivery capabilities to support critical new innovation. But how often do you hear objections to improving application delivery like, “I can harden it against attack, but not on this timeline”; “I can make it better, but it will cost more”; “I can deliver faster, but not with these specs”; or “I can stay strong on cost control, but quality will suffer”? In the new application economy, these tradeoffs are no longer acceptable. Customers will ...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Red Hat has launched the Red Hat Cloud Innovation Practice, a new global team of experts that will assist companies with more quickly on-ramping to the cloud. They will do this by providing solutions and services such as validated designs with reference architectures and agile methodology consulting, training, and support. The Red Hat Cloud Innovation Practice is born out of the integration of technology and engineering expertise gained through the company’s 2014 acquisitions of leading Ceph s...
Data-intensive companies that strive to gain insights from data using Big Data analytics tools can gain tremendous competitive advantage by deploying data-centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-...
Docker has acquired software-defined networking (SDN) startup SocketPlane. SocketPlane, which was founded in Q4, 2014, with a vision of delivering Docker-native networking, has been an active participant in shaping the initial efforts around Docker’s open API for networking. The explicit focus of the SocketPlane team within Docker will be on collaborating with the partner community to complete a rich set of networking APIs that addresses the needs of application developers and network and system...
The excitement around the possibilities enabled by Big Data is being tempered by the daunting task of feeding the analytics engines with high quality data on a continuous basis. As the once distinct fields of data integration and data management increasingly converge, cloud-based data solutions providers have emerged that can buffer your organization from the complexities of this continuous data cleansing and management so that you’re free to focus on the end goal: actionable insight.
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics arc...
Cryptography has become one of the most underappreciated, misunderstood components of technology. It’s too easy for salespeople to dismiss concerns with three letters that nobody wants to question. ‘Yes, of course, we use AES.’ But what exactly are you trusting to be the ultimate guardian of your data? Let’s face it – you probably don’t know. An organic, grass-fed Kobe steak is a far cry from a Big Mac, but they’re both beef, right? Not exactly. Crypto is the same way. The US government require...
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...