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PostRelease Partners With Tapatalk To Help Publishers Monetize On Mobile

LONG BEACH, Calif., Dec. 17, 2012 /PRNewswire/ -- PostRelease, a native advertising platform, today announced its partnership with leading mobile community app Tapatalk. PostRelease's innovative technology will integrate with Tapatalk's iOS and Android apps to enable its community partners to monetize their mobile traffic. With this new partnership, PostRelease will enable Tapatalk's publishers to display contextually relevant sponsored posts from major brands. The sponsored posts are displayed within each publisher's site and are natively integrated so publishers can monetize their audience without the interruptive experience of display ads.

"More and more community traffic is moving to mobile and usage of our app is rapidly growing, so it is important for us to provide revenue options for the community owners that rely on Tapatalk," said Winter Wong, President, Tapatalk. "PostRelease enables us to provide an additional revenue option to our publishers that is seamlessly integrated into the user experience."

Tapatalk is an Android and iOS app that allows users to have a mobile-optimized interface to access multiple forums at the same time. With more than 40,000 communities and more than a million active users, Tapatalk provides the discovery of forums to potential new members through its Tapatalk Network and unique community ranking and recommendation system.

PostRelease is an advanced patent-pending technology for deploying and managing native placement across any site or platform. PostRelease helps drive discovery of branded content for advertisers and opens a new revenue stream for publishers.

"Publishers face a big monetization challenge in the transition to mobile, and as Facebook has demonstrated with its mobile sponsored stories, native placement is a highly effective monetization strategy for mobile devices," said Justin Choi, CEO, PostRelease. "The PostRelease platform allows publishers to instantly activate this type of placement on both their mobile web sites and mobile apps, unlocking a premium revenue stream while offering an ad unit to marketers that drives greater response and engagement."

As a multi-screen native advertising platform, PostRelease enables publishers to easily and seamlessly integrate "promoted" and "sponsored" placements within the content feeds of their publications as native ads. The technology works across all content management systems and site types – including mobile web sites, mobile apps and desktop sites – to allow publishers to deploy highly integrated native ads at scale with minimal cost. Audiences do not have to leave the site to consume the advertiser's content, generating significantly higher response rates and longer engagement times.

About Tapatalk
Tapatalk is an award-winning mobile community app. Available for iOS and Android devices and optimized for both smartphones and tablets, Tapatalk allows users to browse and participate in their favorite forums on their mobile device. With over one million monthly active users and 40,000 communities, Tapatalk is one of the top paid social apps and is the leading mobile forum app.

About PostRelease
PostRelease is a multi-screen advertising platform that enables publishers to easily build, deploy, and control native advertising programs across their media properties. The PostRelease solution works across all content management systems and site types including mobile, desktop, and apps.  For mobile sites, PostRelease allows publishers to unlock a premium revenue stream enabling them to take advantage of the shift to content consumption on mobile devices. The native placement coupled with PostRelease's advanced targeting and auto-optimization functions, result in higher response and deeper engagement for brands.

PostRelease currently works with over 1400 publications and has official partnerships with platforms such as vBulletin and WordPress. For more information about PostRelease, visit: www.PostRelease.com.

Media Contact:
Jim Hughes | Carol Lee
Rogers & Cowan
310-854-8275 | 310-854-8168
jhughes@rogersandcowan.com
clee@rogersandcowan.com

SOURCE PostRelease

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