Welcome!

AJAX & REA Authors: Piram Manickam, Subrahmanya SV, S Sangeetha, Bob Gourley, RealWire News Distribution

News Feed Item

Location-Based Advertising Engagement Skyrockets for Rich Media Mobile Ads

Celtra's Q3 Mobile Rich Media Monitor Report Reveals Telling New Trends in Mobile Rich Media Advertising

CAMBRIDGE, MA -- (Marketwire) -- 12/13/12 -- Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra's quarterly Mobile Rich Media Monitor Report.

Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In Q3, the average ad engagement rate was 13.7 percent, nearly a one percent increase over Q2. Location-based features have overtaken branding & presentation as the most engaging ad feature with 18.8 percent engagement rate. Coming in second was gaming features with 13.9 percent engagement rate. For the second quarter in a row, video was by far the most popular feature, appearing in nearly half (45 percent) of all the mobile advertising campaigns analyzed.

"Rich media mobile advertising is maturing quickly and its position within the marketing funnel is becoming clearer and more established -- especially as engagement rates continue to grow," said Matevz Klanjsek, co-founder and Chief Product Officer of Celtra. "Mobile rich media advertising is emerging as a powerful and extremely effective asset in the mid-funnel, successfully driving purchase consideration and intent. Gaming, location-based and social media features in the mobile ads engage consumers in a meaningful way, providing an essential and often missing link between typically overcrowded upper and lower funnels."

Celtra's Q3 Mobile Rich Media Monitor Report represents data gathered from 170 handset and tablet campaigns and is intended to provide marketers with a baseline for ad performance so that they can plan successful and effective mobile campaigns. Additional interesting findings from the report include:

  • The average time spent on an ad unit was more than half a minute (32 seconds), a new metric that Celtra will continue to track in future reports.
  • Gaming features in mobile advertisements continue to show aggressive growth in engagement, with 20 percent increase in engagement rates when compared with Q2 data.
  • Social media features remain popular and engaging, showcasing an 8 percent engagement rate for in Q3.
  • Nearly half of all rich media mobile advertisements were expandable. Banners and interstitials made up the remaining campaigns with 23 percent and 28 percent respectively.
  • iOS continues to dominate Android as the platform of choice for advertisers (58 percent and 42 percent respectively).

For more detailed data from the report, please visit the Celtra Q3 2012 Mobile Rich Media Monitor Report infographic at www.celtra.com/infographic.

ABOUT CELTRA, INC.

Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 18 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra's unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, Los Angeles, Chicago, London (UK), and Ljubljana (SI).

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2181522

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwire .

Copyright © 2009 Marketwire. All rights reserved. All the news releases provided by Market Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
A recent study by analyst firm IDC reports that in 2012, 1.7 million cloud computing-related roles across the globe could not be filled due to the lack of training, certification and experience in the applicant pool. As the global demand for cloud and big data expertise increases, employers are finding it difficult to recruit talent, which is slowing down the ability for organizations to adopt, implement, and realize benefits from innovative platforms like OpenStack. In this session join Clo...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how. In this session Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the importance of knowing who SMB...
Compelling consumer applications are created every day. Are you ready for the IT implications both internally and externally? As your datacenter needs more capacity, the cloud will be critical to success. What are the key considerations to help plan for the needed capacity over time? And how can the cloud best work with your existing applications? In his General Session at the 12th International Cloud Expo, Brian Jawalka, Enterprise Solutions Architect at Rackspace Hosting, will open conversat...
Cloud computing is more than a buzz-phrase it’s a transformative IT paradigm shift. The emphasis in the cloud is on elasticity, scalability, agility and open. Not just open standards but open APIs and open source. The delivery of software is also going through a paradigm shift. Open source software was often a commoditization of a market leader; Unix to Linux or Oracle to MySQL what’s changing is that the iterative nature, user context and the motto of releasing early and often are driving real ...
These days, it seems that every cloud provider claims that cloud is safer than your traditional datacenter. Is it though? In his General Session at 12th Cloud Expo | Cloud Expo New York, McAfee expert Rishi Bhargava will help you explore and address the security challenges and considerations for public cloud (IaaS, PaaS and SaaS).
SYS-CON Events announced today that MetraTech Corp., the leading provider of agreements-based billing™, commerce and compensation solutions, has been named “Bronze Sponsor” of SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. MetraTech Corp. is the leading provider of commerce, billing and compensation solutions enabling customers to monetize relationships with customers, partners, and suppliers. Its unique Agree...
Storage and Archive offerings are now exploding on the market. From end-user mobile devices to company tactical level, the cloud has become a black hole for every kind of data. But what are the risks, and what are the real needs? In his session at the 12th International Cloud Expo, Alexandre Morel, Cloud Product Manager & Evangelist at OVH.com, will answer questions such as: How to develop a strategy to use those offers as a base to develop mid and long-term value? Should companies trust th...
Enterprise cloud adoption revolves around pushing the BYOD movement and focusing on data security. In his session at the 12th International Cloud Expo, Ross Brouse, COO and President of Solar VPS, will cover how cloud adoption is driven by consumerism, humanity’s need to socialize, our addiction to new gadgets and the ability of data to stay secure in a growing collaborative world. The cloud is a drug and we’re just getting hooked. Ross Brouse is the COO and President of Solar VPS. He is a tr...
How your organization approaches capacity management will make or break your private cloud initiative. No longer a periodic sizing exercise, capacity management is now an essential element of daily infrastructure operations that impacts costs, performance risks, and the ability to respond to new workload requests. In his session at the 12th International Cloud Expo, Andrew Hillier, Co-Founder & CTO of CiRBA, will show how to integrate next-generation capacity control with cloud stacks, includi...
SYS-CON Events announced today that Intrinsic-ID, a provider of top-level security solutions, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Intrinsic-ID’s software application Saturnus® offers users total data security in the cloud. With the application users can securely access, share and store their data in the cloud. They can use it anytime, anywhere and on any device. With Saturnus® users ...