Welcome!

AJAX & REA Authors: Gary Kaiser, Michael Bushong, Shelly Palmer, Elizabeth White, Roger Strukhoff

News Feed Item

The Mobile Broadband Connectivity Market - 7th Edition

NEW YORK, Dec. 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Mobile Broadband Connectivity Market – 7th Edition 

http://www.reportlinker.com/p0234514/The-Mobile-Broadband-Connectivity-Market-–-7th-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Broadband

Executive summary

Mobile broadband based on HSPA/LTE and other mobile communication standards has taken off as an important technology for connecting mobile PCs and tablets to the Internet. The evolution is led by Europe where HSPA now accounts for 21.8 percent of the total number of broadband connections, compared to 18.1 percent in North America. The concept that was first launched as an exclusive business service is now a mass-market consumer product sold on an intensively competitive market. Consumers are utilizing their mobile broadband connections extensively, pushing the networks to their capacity limits. In Europe a large share of data traffic on mobile networks is generated by notebook PC users that surf the Internet. The number of mobile broadband subscribers in Europe continues to increase, with demand fuelled by declining prices, improved user experience and new device categories. The total number of mobile broadband subscribers in EU 23+2 grew by 12.4 percent to reach 38.1 million in 2011, while the estimated operator revenues reached € 6.8 billion. The mobile broadband subscriber base is expected to grow at a compound annual growth rate of 10.7 percent to reach 70 million subscribers in 2017. However, mobile broadband subscription revenues will increase at a more moderate CAGR of 5.6 percent during this time period, as growth in subscriptions is largely offset by a decline in ARPU. The number of mobile broadband subscribers in North America grew by 47 percent to reach 21.4 million in the end of 2011. The subscriber base is forecasted to grow at a CAGR of 16.3 percent to reach 53 million subscribers in 2017. The estimated operator revenues were about US$ 9.5 billion and are expected to grow at a compound annual growth rate of 7.6 percent to reach US$ 14.8 billion by 2017. The growth in North America is primarily driven by tablet data plans, which accounted for the vast majority of net additions in 2011. Subscriptions tied to USB modems, mobile hotspots and notebooks with embedded modules are also growing at a steady but more limited pace.

Mobile broadband terminals are available in different forms and shapes. Four main types have emerged to satisfy different needs – PC-cards, USB modems, embedded modules and gateways. Berg Insight estimates the total global number of shipped external mobile broadband terminals in 2011 to 102.5 million. In addition, shipments of embedded modules totalled an estimated 9.3 million units. Terminal shipments to Europe and North America declined slightly in 2011 to 26.6 million units and 8.1 million units respectively. Data on terminal shipments for the first three quarters of 2012 indicates that the European market will decline by 21 percent in 2012. However, the market is likely to have stabilized and is projected to resume growth in 2013, driving mobile broadband terminal shipments to 34 million units in 2017. Shipments to North America are similarly forecasted to reach 13 million units in 2017. Expectations on embedded solutions for mobile PCs have been high during the past years, but the attach rate was still low at 4.2 percent in 2011. Embedded modules can potentially achieve a breakthrough in the tablet device segment, but the most probable scenario is that notebook PCs will continue to account for the vast majority of embedded module volumes. The device ASP in Europe has fallen steeply over the past years and reached € 30 in 2011. Berg Insight predicts that the ASP decline rate will slow down significantly in Europe during the next few years. The North American device market is characterized by a larger mix of midrange and high-end products such as mobile hotspots, whereby the ASP increased to US$ 101 in 2011. The EU 23+2 external device market generated an estimated € 796 million in 2011 while the North American market generated estimated revenues of € 588 million. Huawei has established itself as the world's largest supplier of mobile broadband terminals holding a market share of 54 percent and has a particularly strong foothold in Europe.

ZTE is the second largest vendor with clear margins capturing a market share of 34 percent. In North America, the local vendors Sierra Wireless and Novatel Wireless still hold strong positions. A vast majority of the external modems shipped are USB modems, but mobile hotspots are gaining in popularity. The embedded module market has been dominated by Ericsson and Qualcomm for years, but both companies decided to exit the market in 2010–2011. The market is thus in a transitional phase where new and existing vendors have an opportunity to capture market share as PC OEMs shift to the next generation of embedded modules.

Table of Contents

Table of Contents. i

List of Figures. v

Executive summary..1

1 Market environment ....3

1.1 Internet usage3

1.2 The European broadband communications market .4

1.2.1 Fixed broadband market..5

1.2.2 Wireless market.8

1.3 The North American broadband communications market10

1.3.1 Fixed broadband market11

1.3.2 Wireless market....12

2 Evolved 3G/LTE network technology 15

2.1 Wireless technology roadmap...15

2.1.1 GSM..16

2.1.2 3G networks UMTS/WCDMA – 3GPP Release 99 .17

2.1.3 HSDPA – 3GPP Release 5...18

2.1.4 HSUPA – 3GPP Release 6...19

2.1.5 HSPA+ – 3GPP Release 7 ..21

2.1.6 HSPA+ – 3GPP Release 8 and further evolution...22

2.1.7 LTE – 3GPP Release 8 through 1123

2.1.8 The CDMA/EVDO track ..25

2.1.9 Other wireless technologies26

2.1.10 Comparison of technologies....28

2.1.11 HSPA+ and LTE network deployments..31

2.2 Evolution of network infrastructure.34

2.2.1 From traditional to evolved network architecture...34

2.2.2 Heterogeneous networks....37

2.2.3 Improving network backhaul capacity ....38

2.2.4 Expansion to new frequency bands...41

2.3 Evolution of wireless chipsets ...44

3 Mobile broadband device vendors....45

3.1 The mobile broadband connectivity value chain ....45

3.2 Mobile Broadband data terminals and form factors47

3.2.1 USB modems ..48

3.2.2 Gateways....49

3.2.3 Embedded solutions .50

3.2.4 PC-cards53

3.3 Baseband chip suppliers.54

3.3.1 Qualcomm..54

3.3.2 ST-Ericsson 56

3.3.3 NVIDIA ...57

3.3.4 Intel Mobile Communications...58

3.4 Mobile broadband terminal and module vendors...59

3.4.1 Huawei...59

3.4.2 ZTE ...62

3.4.3 Option....64

3.4.4 Novatel Wireless...66

3.4.5 Sierra Wireless.68

3.4.6 AnyDATA ....70

3.4.7 BandRich....71

3.4.8 Onda Communication ....72

3.4.9 Axesstel .72

3.4.10 Samsung ....73

3.4.11 Franklin Wireless ..73

3.4.12 Others....74

4 Notebook PC and tablet integration ..75

4.1 The global notebook PC and tablet market ..75

4.1.1 Notebook PC market trends76

4.1.2 Notebook PC vendor market shares..78

4.1.3 Tablet market trends .79

4.1.4 Tablet vendor market shares ...80

4.2 Integration of mobile broadband in notebook PCs.81

4.3 Integration of mobile broadband in tablets ...83

4.4 Notebook and tablet vendors....84

4.4.1 Hewlett-Packard ...85

4.4.2 Acer ..86

4.4.3 Dell ...87

4.4.4 Lenovo...88

4.4.5 Toshiba..90

4.4.6 ASUS91

4.4.7 Apple 92

4.4.8 Samsung Electronics 92

4.4.9 Sony .94

4.4.10 Motorola 95

4.4.11 Research In Motion ...96

5 Operator strategies for mobile broadband..97

5.1 Mobile broadband usage 97

5.2 Business models ...99

5.2.1 Postpaid subscriptions.100

5.2.2 Prepaid subscriptions ..100

5.2.3 Bundling with other services ..102

5.2.4 Shared data bundles....102

5.3 Pricing and conditions...103

5.3.1 Pricing .103

5.3.2 International roaming ...104

5.3.3 Terms of use..107

5.4 3 Group.108

5.5 Deutsche Telekom....111

5.6 France Telecom...114

5.7 KPN Group 118

5.8 Telecom Italia..119

5.9 Telekom Austria ...120

5.10 TeliaSonera122

5.11 Telefonica Group .125

5.12 Vodafone Group ..127

5.13 Verizon Wireless ..132

5.14 AT&T 133

5.15 Sprint ....135

6 Market forecasts and trends ..137

6.1 Market summary..137

6.2 Device market.139

6.2.1 Vendor market shares ..140

6.2.2 Form factor trends...144

6.3 The European mobile broadband service market.149

6.3.1 Pricing trends 153

6.3.2 Network technology trends ....155

6.3.3 Service convergence trends ..156

6.4 The North American mobile broadband service market .157

6.4.1 Pricing trends 158

6.4.2 Network technology trends ....159

Glossary 163

List of Figures

Figure 1.1: Global broadband traffic by application category (2010) 4

Figure 1.2: Fixed broadband market data (EU23+2 2011).6

Figure 1.3: Fixed broadband operators by number of subscribers (EU23+2 2011) ..7

Figure 1.4: Mobile operators by number of subscribers (EU27+2 Q2-2012) ...9

Figure 1.5: Fixed broadband market data (North America 2011) ....10

Figure 1.6: Fixed broadband operators by number of subscribers (North America 2011).11

Figure 1.7: Mobile operators by number of subscribers (North America Q2-2012)..13

Figure 2.1: Wireless cellular subscribers by standard (Worldwide Q2-2012) .15

Figure 2.2: Technical performance data for 3GPP Release 5 (HSDPA)18

Figure 2.3: Technical performance data for 3GPP Release 6 (HSUPA)20

Figure 2.4: Theoretical peak data rates by technology 27

Figure 2.5: Evolution of different wireless technologies ....28

Figure 2.6: Correlation between bitrate and coverage .29

Figure 2.7: Average range of latency for a ping roundtrip.30

Figure 2.8: Examples of HSPA+ networks in Europe (July 2012) ...31

Figure 2.9: Examples of LTE deployments in Europe and North America.33

Figure 2.10: UMTS network architecture ..35

Figure 2.11: LTE network architecture.36

Figure 2.12: Monthly data usage by subscription type (Scandinavia 2007–2011) ...39

Figure 2.13: Vodafone's backhaul upgrade in Europe.41

Figure 2.14: Spectrum bands and available FDD blocks for mobile broadband.42

Figure 3.1: The mobile broadband connectivity value chain..46

Figure 3.2: Examples of USB modems48

Figure 3.3: Examples of wireless gateways...50

Figure 3.4: Examples of embedded mobile broadband modules....52

Figure 3.5: Examples of PC-card models.53

Figure 3.6: Selection of mobile broadband products from Huawei .61

Figure 3.7: Selection of mobile broadband products from ZTE..63

Figure 3.8: Selection of mobile broadband products from Option ..65

Figure 3.9: Selection of mobile broadband products from Novatel Wireless .67

Figure 3.10: Selection of mobile broadband products from Sierra Wireless ..69

Figure 4.1: Notebook PC shipments (Western Europe 2004–2011) 76

Figure 4.2: Notebook PC vendor market shares (World 2011) ...78

Figure 4.3: Tablet shipments (World 2011) ...80

Figure 4.4: Number of notebook PC models with integrated HSPA (2007–2012) ....81

Figure 4.5: Connected tablet shipments (World 2011).83

Figure 5.1: Pay as you go mobile broadband offers from 3 UK (October 2012) ....101

Figure 5.2: Retail and wholesale price caps on data (July 2012)...104

Figure 5.3: Tariffs for Telekom Austria's data roaming packages (October 2012) .105

Figure 5.4: Roaming packages from Vodafone Netherlands (October 2012)....106

Figure 5.5: 3 Austria's roaming tariffs (October 2012)107

Figure 5.6: 3 Group mobile broadband subscribers by market (2011)....109

Figure 5.7: 3 Group mobile broadband tariffs by country (October 2012)....110

Figure 5.8: T-Mobile broadband tariffs by country (October 2012)113

Figure 5.9: Orange mobile broadband subscribers in key markets (2011) ..115

Figure 5.10: Orange mobile broadband tariffs by country (October 2012)...116

Figure 5.11: KPN mobile broadband tariffs by country (October 2012)...118

Figure 5.12: Telecom Italia mobile broadband tariff (October 2012) ..120

Figure 5.13: A1 Telekom Austria mobile broadband subscribers (2006–2011).121

Figure 5.14: Telekom Austria mobile broadband tariffs (October 2012) ..122

Figure 5.15: TeliaSonera mobile broadband tariffs by country (October 2012).124

Figure 5.16: Telefonica O2 mobile broadband tariffs by country (October 2012) ...126

Figure 5.17: Vodafone mobile broadband subscribers (FY2005–FY2011) ...128

Figure 5.18: Vodafone mobile broadband tariffs by country (October 2012) ....130

Figure 5.19: Verizon Wireless mobile broadband tariffs (October 2012) ......133

Figure 5.20: AT&T mobile broadband tariffs (October 2012) ....134

Figure 5.21: Sprint mobile broadband tariffs (October 2012) ...136

Figure 6.1: Mobile broadband market summary (EU/NA 2011–2017) 138

Figure 6.2: Mobile broadband device shipments and revenues (EU/NA 2011–2017) .140

Figure 6.3: Revenues and shipments of external devices by vendor and region (2011)..141

Figure 6.4: Embedded module shipments to PC and tablet OEMs by vendor (2011) 143

Figure 6.5: Mobile broadband shipments by product category and region (2011–2017) 146

Figure 6.6: Shipments of notebooks with embedded mobile broadband (EU/NA 2011–17) 148

Figure 6.7: Shipments of tablets with embedded cellular connectivity (EU/NA 2011–17)149

Figure 6.8: Mobile broadband subscribers and operator revenues (Europe 2011–2017)151

Figure 6.9: Mobile broadband market data (EU23+2 2011)152

Figure 6.10: Average monthly fee for mobile broadband services (Europe Nov 2012)....154

Figure 6.11: Mobile broadband subscribers and operator revenues (NA 2011–2017)159

To order this report:

Broadband Industry: The Mobile Broadband Connectivity Market – 7th Edition

CONTACT:
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626

 

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.