Click here to close now.

Welcome!

AJAX & REA Authors: XebiaLabs Blog, Kathy Thomas, ScriptRock Blog, Elizabeth White, Cloud Best Practices Network

News Feed Item

Harry & David Launches Tablet Optimized Site to Meet Rapidly Rising Traffic From Affluent Tablet Shopper Segment

America's Top Retailers Beginning to Respond to Increase in Tablet Traffic by Creating Unique Tablet Shopping Experience With Skava

SAN FRANCISCO, CA -- (Marketwire) -- 12/13/12 -- Skava, the leading provider of multi-touch point retail technology, today announced the launch of Harry & David's tablet optimized eCommerce website created by Skava, to meet their growing tablet based audience. Harry & David looked to improve the user experience based on the unique flow that tablet users anticipate from a leading retailer and increase engagement and conversion rates.

"The number of customers accessing our website from tablets has grown exponentially in 2012 so we wanted to create a more engaging and pleasing shopping experience for them," said Sue Eagan, Director of Mobile and Tablet eCommerce, Harry & David. "Our tablet traffic has more than doubled over the last year and it continues to trend upwards. We wanted to create a visually rich, engaging experience, leveraging the unique capabilities of tablet devices and optimize the shopping experience. Skava has been a terrific partner in helping us achieve these goals."

Harry and David chose Skava to create the new tablet website in order to:

  • Optimize the Harry & David brand experience across platforms
  • Better leverage unique capabilities and high resolution imagery of tablets
  • Improve ease of navigation for tablet shoppers
  • Create an engaging shopping experience for high value customer segment
  • Increase conversion rates for tablet shoppers

Since its launch in 2010, 18% of Americans have acquired a tablet, which means it has seen a far higher adoption rate when compared to the smartphone. Forrester Research predicts that by 2016, 1 in 3 Americans will own a Tablet(1) and Tablet eCommerce traffic is growing rapidly. While almost all of the top 100 US online retailers have optimized their website for smartphone, the results of the November report "Impact of Tablet for Retailers 2012" conducted by Skava shows that prior to Thanksgiving; only seven percent of the top 100 US retailers had optimized their websites for tablet devices. The report also shows that a tablet shopper is almost four times more likely to purchase goods online than those shopping with a smartphone (2.3% for tablet as compared to 0.6% for smartphone visitors). Furthermore, a tablet shopper spends more on their tablet than any other device while the average order value on tablet is $123 compared to $108 on the desktop.

"The vast majority of retailers are relying on their desktop website to serve as their tablet website and this can often become a frustrating experience for the tablet user who relies on fingers to navigate the site as opposed to a mouse," said Dan Kowta, Creative Director at Skava. "Some frequent problems encountered by users are that certain links do not work, flash causes serious issues and checking-out can be a more difficult and time consuming experience. Tablet commerce is still in its infancy, but Harry & David is leading the way in creating an easy to use and more engaging tablet experience for their customers."

About Skava:
Skava is one of the leading providers of mobile and multi-touchpoint solutions to many of top tier retailers in the US. The Skava platform converts their eCommerce platform across mobile web, tablet, Facebook and in-store technologies. It is regularly recognized as being one of the leaders in the field and sets itself apart by providing innovative, superior quality solutions in a rapidly changing digital world.

Skava has been pioneering app development since 2002. It has built multiple top selling apps and its mobile websites have been nominated for multiple prestigious awards including the Webbys and Meffys. It built the first retail site fully optimized for tablet (t.staples.com) and is working with multiple retailers developing their in-store technology solutions. It has delivered millions of new Facebook fans to its clients and every year build hundreds of cross channel marketing campaigns.

Clients include: Macy's, Gap, Bloomingdales, Sears, Kohls, Staples and Banana Republic

About Harry & David
Harry & David is America's largest multi-channel marketer of gourmet premium fruit gifts, fine chocolates, baked goods, confections and home décor accessories.

Nearly 80 years ago, Harry and David turned their extraordinary pears into the perfect holiday gift. You can still send Royal Riviera® Pears as well as many other varieties of fresh fruit of the highest quality, handpicked to our exacting standards in our 19 local orchards and in many others around the world. We make it easy to send gourmet edible gifts like our many flavors of Moose Munch® caramel popcorn, chocolate dipped fruit, truffles and more, most of which is made in our own kitchens from recipes honed over time. We handpack all this yumminess in gift baskets and exclusively designed gift boxes, many of which are even topped off with a hand tied bow. Then we ship our gifts to arrive on time, in perfect condition. Guaranteed! Through our stores, wholesale, catalogs and websites, gifts from Harry & David, and its brands Cushman's and Wolferman's, are designed for festive occasions, entertaining and self enjoyment throughout the year. Harry & David is a DBA of Harry and David, LLC. http://www.harryanddavid.com

(1) Sucharita Mulpuru & Sarah Rotman Epps with Patti Freeman Evans, Douglas Roberge, Why Tablet Commerce May Soon Trump Mobile Commerce, Forrester Report, July 25, 2011.

For further Press and customer Information, contact:

Danielle McCormick
Director of Marketing, Skava
(415) 233-5974
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...