Click here to close now.



Welcome!

IoT User Interface Authors: Pat Romanski, Liz McMillan, Elizabeth White, AppDynamics Blog, Yakov Fain

News Feed Item

Harry & David Launches Tablet Optimized Site to Meet Rapidly Rising Traffic From Affluent Tablet Shopper Segment

America's Top Retailers Beginning to Respond to Increase in Tablet Traffic by Creating Unique Tablet Shopping Experience With Skava

SAN FRANCISCO, CA -- (Marketwire) -- 12/13/12 -- Skava, the leading provider of multi-touch point retail technology, today announced the launch of Harry & David's tablet optimized eCommerce website created by Skava, to meet their growing tablet based audience. Harry & David looked to improve the user experience based on the unique flow that tablet users anticipate from a leading retailer and increase engagement and conversion rates.

"The number of customers accessing our website from tablets has grown exponentially in 2012 so we wanted to create a more engaging and pleasing shopping experience for them," said Sue Eagan, Director of Mobile and Tablet eCommerce, Harry & David. "Our tablet traffic has more than doubled over the last year and it continues to trend upwards. We wanted to create a visually rich, engaging experience, leveraging the unique capabilities of tablet devices and optimize the shopping experience. Skava has been a terrific partner in helping us achieve these goals."

Harry and David chose Skava to create the new tablet website in order to:

  • Optimize the Harry & David brand experience across platforms
  • Better leverage unique capabilities and high resolution imagery of tablets
  • Improve ease of navigation for tablet shoppers
  • Create an engaging shopping experience for high value customer segment
  • Increase conversion rates for tablet shoppers

Since its launch in 2010, 18% of Americans have acquired a tablet, which means it has seen a far higher adoption rate when compared to the smartphone. Forrester Research predicts that by 2016, 1 in 3 Americans will own a Tablet(1) and Tablet eCommerce traffic is growing rapidly. While almost all of the top 100 US online retailers have optimized their website for smartphone, the results of the November report "Impact of Tablet for Retailers 2012" conducted by Skava shows that prior to Thanksgiving; only seven percent of the top 100 US retailers had optimized their websites for tablet devices. The report also shows that a tablet shopper is almost four times more likely to purchase goods online than those shopping with a smartphone (2.3% for tablet as compared to 0.6% for smartphone visitors). Furthermore, a tablet shopper spends more on their tablet than any other device while the average order value on tablet is $123 compared to $108 on the desktop.

"The vast majority of retailers are relying on their desktop website to serve as their tablet website and this can often become a frustrating experience for the tablet user who relies on fingers to navigate the site as opposed to a mouse," said Dan Kowta, Creative Director at Skava. "Some frequent problems encountered by users are that certain links do not work, flash causes serious issues and checking-out can be a more difficult and time consuming experience. Tablet commerce is still in its infancy, but Harry & David is leading the way in creating an easy to use and more engaging tablet experience for their customers."

About Skava:
Skava is one of the leading providers of mobile and multi-touchpoint solutions to many of top tier retailers in the US. The Skava platform converts their eCommerce platform across mobile web, tablet, Facebook and in-store technologies. It is regularly recognized as being one of the leaders in the field and sets itself apart by providing innovative, superior quality solutions in a rapidly changing digital world.

Skava has been pioneering app development since 2002. It has built multiple top selling apps and its mobile websites have been nominated for multiple prestigious awards including the Webbys and Meffys. It built the first retail site fully optimized for tablet (t.staples.com) and is working with multiple retailers developing their in-store technology solutions. It has delivered millions of new Facebook fans to its clients and every year build hundreds of cross channel marketing campaigns.

Clients include: Macy's, Gap, Bloomingdales, Sears, Kohls, Staples and Banana Republic

About Harry & David
Harry & David is America's largest multi-channel marketer of gourmet premium fruit gifts, fine chocolates, baked goods, confections and home décor accessories.

Nearly 80 years ago, Harry and David turned their extraordinary pears into the perfect holiday gift. You can still send Royal Riviera® Pears as well as many other varieties of fresh fruit of the highest quality, handpicked to our exacting standards in our 19 local orchards and in many others around the world. We make it easy to send gourmet edible gifts like our many flavors of Moose Munch® caramel popcorn, chocolate dipped fruit, truffles and more, most of which is made in our own kitchens from recipes honed over time. We handpack all this yumminess in gift baskets and exclusively designed gift boxes, many of which are even topped off with a hand tied bow. Then we ship our gifts to arrive on time, in perfect condition. Guaranteed! Through our stores, wholesale, catalogs and websites, gifts from Harry & David, and its brands Cushman's and Wolferman's, are designed for festive occasions, entertaining and self enjoyment throughout the year. Harry & David is a DBA of Harry and David, LLC. http://www.harryanddavid.com

(1) Sucharita Mulpuru & Sarah Rotman Epps with Patti Freeman Evans, Douglas Roberge, Why Tablet Commerce May Soon Trump Mobile Commerce, Forrester Report, July 25, 2011.

For further Press and customer Information, contact:

Danielle McCormick
Director of Marketing, Skava
(415) 233-5974
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Digital Initiatives create new ways of conducting business, which drive the need for increasingly advanced security and regulatory compliance challenges with exponentially more damaging consequences. In the BMC and Forbes Insights Survey in 2016, 97% of executives said they expect a rise in data breach attempts in the next 12 months. Sixty percent said operations and security teams have only a general understanding of each other’s requirements, resulting in a “SecOps gap” leaving organizations u...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors ...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
"SpeedyCloud's specialty lies in providing cloud services - we provide IaaS for Internet and enterprises companies," explained Hao Yu, CEO and co-founder of SpeedyCloud, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....