Welcome!

AJAX & REA Authors: Jason Bloomberg, Jaime Ryan, Kevin Benedict, Sandi Mappic, Matthew Lobas

News Feed Item

UK Survey Reveals Retailers' New Year's Resolutions for eCommerce and Site Search to Drive Sales in 2013

- SLI Systems' Survey of 110 UK-based Retailers Finds That Site Search, SEO, and Mobile Commerce Strategies will be Biggest Priorities in 2013

News Highlights

-Survey of nearly 110 retailers in the UK shows improving conversions and attracting more customers to their websites are the biggest challenges retailers face, in addition to improving logistics and expanding internationally

-To address these challenges in advance of the 2012 holiday season, retailers in the UK increased focus on SEO, better visualization and improved merchandising, better refinements and navigation, and more relevant site search

-Enhancements to site search, SEO and mobile commerce strategies top retailers' list of priorities in 2013, as well as improving their eCommerce platform strategy

-Merchandising, refinements, and Rich Auto Complete get highest ranking of new site search features retailers will add in the new year to ensure an optimal customer experience, as well as A/B testing and AJAX technology

-Nearly half (41%) of retailers will add a mobile version of their website in 2013, with 24% planning to improve the site search on their existing mobile Commerce or mobile app

LONDON, Dec. 13, 2012 /PRNewswire/ -- Global eCommerce sales will pass the $1.25 trillion mark in 2013, according to the Interactive Media in Retail Group (IMRG). As online retailers prepare to take advantage of this growth opportunity in the new year, a new survey of 110 UK retail brands conducted by SLI Systems (www.sli-systems.com) shows improving conversions (60%) and attracting more customers to their websites (55%) continue to be their biggest challenges. As such, retailers plan to address these challenges by improving their site search functionality (22%) and SEO efforts (17%), solidifying their mobile commerce strategies (15%), and upgrading or changing their eCommerce platforms (14%). These results are very much in line with how retailers around the globe responded, with 18% saying they plan to upgrade or change their eCommerce platforms, 18% said improving their site search functionality was a top priority, 17% said they would improve SEO efforts, while 15% said solidifying their mobile commerce strategies would be a key focus.

Additionally, in order to ensure website visitors can more easily find the information and products they are looking for, UK retailers plan to focus on enhancing merchandising capabilities (50%) and use of refinements (46%), adding rich auto complete (45%), and A/B testing (28%).

Mobile commerce will double in 2012, according to Internet Retailer, and this growth is predicted to continue in 2013. UK retailers who took part in the SLI Survey support this prediction, as 41% plan to institute a mobile strategy in the New Year with 22% planning to build a mobile app.  Of the retailers that already have a mobile site, 24% said they will take measures to improve the user experience and increase sales by enhancing site search functionality on their mobile sites.

Additional Survey Findings

Improving 2012 Holiday Shopping Outcomes

  • UK retailers took a number of actions this year in preparation for the 2012 holiday shopping season.  More than 50% increased their SEO efforts and 35% focused on better merchandising capabilities, while better visualization (33%), improved refinements and navigation (30%) and improvements to ensure more relevant site search (28%) also topped the list of holiday website enhancements.

Adding Non-Product Features to Increase Usability

  • In order to better educate customers and provide them the information needed to make purchase decisions, UK retailers also regard non-product related functionality and information important to increasing the effectiveness of their eCommerce efforts. Two-thirds of retailers (66%) have already posted Twitter feeds to their sites, as well as blog posts (62%), articles and press releases (59%), and videos (59%). In the coming year, retailers plan to add additional non-product features to drive sales, including how-to-information, more video options and blog posts.

To download the full survey and related infographic, please go to www.sli-systems.co.uk.

Survey Methodology
The "2013 eCommerce and Site Search Survey" was conducted online by Survey Monkey on behalf of SLI Systems. The poll, which gathered feedback from nearly 500 eCommerce business managers and executives globally, 110 of which were identified as being based in the UK, was conducted from November 13 to November 30, 2012.

Click to Tweet: @SLISystems Global survey reveals site search, SEO and mobile strategies as focus for eCommerce in 2013. http://clicktotweet.com/i_fd2

About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.co.uk

FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
+1-510-733-6228 
[email protected] 
www.twitter.com/nmhill / www.twitter.com/slisystems

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
It’s time to face reality: "Americans are from Mars, Europeans are from Venus," and in today’s increasingly connected world, understanding “inter-planetary” alignments and deviations is mission-critical for cloud. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will discuss cultural expectations of privacy based on new research across these elements.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at Internet of @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, will discuss the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data and analysis are providing the pull to meet customer expectations of a widely connected, multi-dimensional universe of people, things, and information.
SYS-CON Events announced today that Esri has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. For more information, visit http://www.esri.com.
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how these devices generate enough data to learn our behaviors and simplify/improve our lives. What if we could connect everything to everything? I'm not only talking about connecting things to things but also systems, cloud services, and people. Add in a little machine learning and artificial intelligence and now we have something interesting...
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He’ll discuss VDI vs DaaS, implementation strategies and evaluation criteria.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
“Distrix fits into the overall cloud and IoT model around software-defined networking. There’s a broad category around software-defined networking that’s focused on data center, and we focus on the WAN,” explained Jay Friedman, President of Distrix, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
“The Internet of Things is a wave that has arrived and it’s growing really fast. The concern at Aria Systems is making sure that people understand the ramifications of their attempts to monetize whatever it is they build on the Internet of Things," explained C Brendan O’Brien, Co-founder and Chief Architect at Aria Systems, in this SYS-CON.tv interview at the Internet of @ThingsExpo, held June 10-12, 2014, at the Javits Center in New York City. Internet of @ThingsExpo 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.