|By PR Newswire||
|December 12, 2012 01:01 PM EST||
SAN FRANCISCO, Dec. 12, 2012 /PRNewswire/ -- Tapjoy, a leading mobile advertising and publishing platform, today released "The Mobile In-App Marketing Opportunity" findings study, conducted by Forrester Consulting on behalf of Tapjoy. The commissioned study shows consumer-controlled, incentive-based advertising can increase ad relevancy, consumer sentiment and attention toward the advertisement. The survey identified opportunities to reach a growing audience and to bring them higher-quality, dynamic and creative content.
"We've long believed that the advertising tactics that worked for the web aren't optimal for mobile," said Peter Dille, CMO, Tapjoy. "We're thrilled that a respected third party like Forrester Consulting has confirmed our beliefs about consumer attitudes toward incentivized advertising. This study shows that Tapjoy has pioneered a highly effective and unique advertising vehicle for mobile. Not only do consumers understand the value exchange concept and expect advertisements in their free-to-play apps, but participating in a value exchange model like Tapjoy can dramatically increase the relevance and level of engagement of an advertisement. Advertisers need to be considerate of user experience more than ever before."
The study offers several recommendations for advertisers' mobile strategies, including:
In-app advertising: not a silver bullet
- While in-app advertising is a massive market poised to grow further, about half of the respondents said they completely ignore automatically served in-app ads. Of those surveyed, 70% said they found automatically served in-app ads interruptive.
- Worse, marketers aren't making a good impression with their current advertising inventory. Only 17% of respondents found current in-app ads interesting, 14% found them relevant, and 12% found them engaging.
- That said, more than one-third of adults in the U.S. with a smartphone who use apps monthly or more indicated they would prefer an ad-driven model for downloading apps. This suggests the majority of app users understand the value exchange concept, and expect to see ads in their free-to-play apps.
Give the consumer control and incentive
- Handing control to the consumer for their in-app advertisements can lead to higher attention levels and relevancy. Almost 40% of those surveyed said they want to select an ad from several options and pick the most relevant option, and nearly a third of respondents said they would prefer to pick from a selection of ads within an app, as well as opt-in to view or engage with an ad.
- Respondents' top request (at 68%) of future in-app advertising was that they prefer ads that don't interrupt their use of the app.
- Further, 59% those surveyed said they want to be offered a reward in exchange of interacting with and/or watching an in-app ad.
Be creative and leverage data
- By aligning with the right kinds of apps and designing their value exchange appropriately, marketers can boost the relevance and engagement in their mobile ads; simply offering users a large payout does not always yield the best results. Almost half of the respondents said they would rather see an ad that is relevant to the app they are currently using.
- Marketers should take advantage of the influx of data (and consumer attitudes toward their own data) to adapt their targeting tools and app usage profiles. Of those surveyed, 49% want to see ads relevant to their personal interest, and 43% want ads relevant to their current location. This is a huge opportunity for marketers, as only 31% of those surveyed said that ads that show up automatically in an app are relevant to them.
"Based on these findings, the Tapjoy Mobile Value Exchange® addresses nearly every angle of the mobile advertising opportunity that might currently frustrate advertisers," Dille said. "Mobile advertising is a unique opportunity that requires a unique solution. We believe the response that Forrester received from consumers in this study confirms that the Tapjoy Mobile Value Exchange is an effective model to capitalize on this growing market."
Tapjoy commissioned Forrester Consulting to evaluate the marketing opportunity within mobile apps, and the effect of various in-app marketing models on consumer attitudes and attention.
ABOUT THE STUDY
In this study, Forrester Consulting interviewed three experts and marketing agencies, and one marketer. Additionally, Forrester conducted an online survey of 2,000 smartphone owners who use mobile applications monthly or more in the U.S. to evaluate the effectiveness of a variety of in-app advertising models. Questions provided to the participants asked about their smartphone usage, app usage, and attitudes toward advertisements. The study began in September 2012 and was completed in November 2012. The final report also used a Forrester Research, Inc., report, "Mobile Apps For Marketing," from September 26, 2012 as supplemental research.
Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering more than 1 billion mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 75,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Atlanta,
Boston, London, Seoul, Beijing, Shanghai and Tokyo. For more information, please visit www.tapjoy.com.
SOURCE Tapjoy, Inc.
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 11:00 PM EST Reads: 1,938
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 20, 2014 11:00 PM EST Reads: 1,785
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 12:00 PM EST Reads: 2,525
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 20, 2014 11:30 AM EST Reads: 3,081
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 11:00 AM EST Reads: 2,654
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 20, 2014 11:00 AM EST Reads: 2,946
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 20, 2014 10:45 AM EST Reads: 2,870
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 20, 2014 10:00 AM EST Reads: 2,726
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
Dec. 20, 2014 09:00 AM EST Reads: 1,601
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 20, 2014 09:00 AM EST Reads: 2,570
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 2,137
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Dec. 20, 2014 07:00 AM EST Reads: 2,664
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Dec. 20, 2014 07:00 AM EST Reads: 2,462
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Dec. 20, 2014 06:30 AM EST Reads: 2,722
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Dec. 20, 2014 05:00 AM EST Reads: 2,064
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 11:45 PM EST Reads: 2,073
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Dec. 18, 2014 09:45 PM EST Reads: 1,871
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 08:00 PM EST Reads: 2,039
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
Dec. 18, 2014 12:00 PM EST Reads: 1,923