Welcome!

AJAX & REA Authors: William Schmarzo, Liz McMillan, Tom Kemp, Sematext Blog, Elizabeth White

News Feed Item

Webtrends, líder en inteligencia digital, elige a DeviceAtlas para generar datos en sus soluciones de análisis

El proveedor de tecnología para Web móvil dotMobi y Webtrends, líder en inteligencia digital, anunciaron hoy un acuerdo para integrar la herramienta de inteligencia sobre dispositivos del producto DeviceAtlas® diseñado por dotMobi, en las soluciones de análisis de Webtrends. Esto implica las herramientas de análisis de Webtrends ahora incluirán datos detallados extraídos por DeviceAtlas, en el que se usan los teléfonos y los dispositivos móviles (como por ejemplo, las consolas de juegos y los reproductores multimedia) para interactuar con la presencia virtual del cliente en Internet.

“Como líderes en análisis de diversos canales, siempre buscamos mejorar la profundidad y el alcance de nuestros estudios en todos los canales digitales”, señaló Bruce Kenny, vicepresidente ejecutivo de tecnología y alojamiento de operaciones de Webtrends. “Los canales móviles y sociales hace rato que dejaron de ser periféricos: ahora son el núcleo de todos los esfuerzos de marketing”.

Por su parte, Eileen O’Sullivan, directora de operaciones y finanzas de dotMobi, agregó: “Comprender la forma en que actúa el cliente con el contenido y cómo reacciona al material es fundamental para toda estrategia que se practique en Internet. DeviceAtlas ofrece a los proveedores de contenido datos sobre el tipo de dispositivos que usan los clientes y con esa información, podrán ofrecer contenido diseñado para funcionar óptimamente en cada dispositivo. Esperamos seguir colaborando con Webtrends para asegurar a sus clientes la mejor información y los análisis más detallados sobre todo tipo de dispositivos.

DeviceAtlas suministra información sobre casi 10.000 dispositivos móviles y dispositivos con conexión a Internet con un API de alta velocidad capaz de realizar millones de detecciones por segundo. DeviceAtlas es una herramienta elegida por diversas marcas de envergadura mundial e integrantes de la lista Fortune 100, como por ejemplo, Adobe, Sprint, IBM, General Motors y Target.

Las soluciones de análisis de Webtrends han establecido el parámetro en materia de innovación y rendimiento y la empresa tiene a algunas de las marcas mundiales más grandes entre sus clientes, como por ejemplo, Associated Press, Barclays, BMW, Coca-Cola, Microsoft y The New York Times.

Acerca de dotMobi

Con sede en Dublín, dotMobi, subsidiaria de propiedad absoluta de Afilias Limited, se constituye como líder mundial en el desarrollo y descubrimiento de contenidos móviles de calidad a través del uso de servicios innovadores, y a su vez proporciona asistencia a empresas y particulares para comunicarse con los miles de millones de usuarios de telefonía móvil. dotMobi impulsa la innovación en la industria móvil otorgándoles a los proveedores de contenidos las herramientas necesarias para asegurar que la Web funcionará en los dispositivos móviles con rapidez, precisión y suministrando contenido relevante. Visite nuestro sitio Web http://dotMobi.mobi para más información acerca de los dominios .MOBI y de todos los servicios de dotMobi, incluyendo DeviceAtlas y goMobi, la solución para editar sitios Web móviles.

Acerca de Webtrends, Inc.

Webtrends impulsa el éxito del marketing digital. Webtrends está a la vanguardia de la relevancia en material de marketing digital en tiempo real y gestión de la experiencia del cliente a través la inteligencia unificada para analizar el comportamiento de los clientes. Nuestras soluciones de análisis y optimización son líderes en la industria y asisten a los promotores encargados del marketing a través de medios móviles, redes sociales y la Web a optimizar sus campañas, maximizar el valor durante la vida útil del cliente y generar experiencias digitales de marca en tiempo real con la máxima relevancia.

Webtrends mejora drásticamente los resultados del marketing digital para más de 3.500 marcas mundiales, entre ellas: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia, KLM, ASOS y muchas más.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Zerto has announced the general availability of Zerto Virtual Replication 4.0 (ZVR 4.0). The company’s enterprise-class business continuity/disaster recovery (BC/DR) software is the first to protect, replicate, and migrate data between VMware vSphere and Microsoft Hyper-V hypervisors, as well as across private, hybrid and public cloud environments including Amazon Web Services (AWS). ZVR 4.0 also allows channel partners and cloud service providers to expand their offerings to grow revenues by pr...
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around...
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
This talk focuses on the application of DevOps fundamentals to include network infrastructure. It draws from real deployment case studies on the extension of today's paradigms to address the challenges of the network infrastructures' ability to seamlessly and cohesively integrate into agile workflows. In this session at DevOps Summit, Arista Networks will focus on configuration management using automation with a nod to future work necessary to include telemetry and ephemeral state information....
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
What if, during a snow emergency, an on-the-ground sensor could automatically trigger a relevant emergency notification related to snowfall and road impact. And then, after it’s triggered, that notification is delivered intelligently to individuals based on an extensive set of rules designed to alert the most available and capable responders. This “what if” question about “smart highways” is short-sighted. We are already there, and we are only getting started. While mainstream attention is pai...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...