|By Business Wire||
|December 11, 2012 10:05 AM EST||
GraphDive, the first analytics and personalization platform to fulfill the potential of social data for online businesses, today announced the public launch of its enterprise solution. The company offers businesses two key services based on its proprietary analysis of the social media activity of online users through tools like Facebook Connect: (1) “macro” user insights and segmentation for marketing, and (2) “micro” personalized offers for customer targeting. The results are higher ROI on marketing spend, deeper customer engagement, and increased profits.
GraphDive’s “macro” segmentation of users provides businesses with deep, actionable insights that help inform future marketing campaigns. The company’s key innovation is its proprietary knowledge graph that turns the “noise” of social media chatter into inferred user interests and demographic data that online businesses covet. “We’ve developed algorithms that make powerful inferences, like guessing a user’s age with over 90% accuracy,” remarked GraphDive Co-Founder & CTO Sina Sohangir.
GraphDive’s “micro” personalization of offers solves two key problems for online businesses: the “cold start” problem of what to show new users who have no prior shopping history, and the “hook” needed to make one-time customers into repeat buyers. “By implementing our solution, retailers are able to generate more transactions earlier in the shopper life cycle and increase the lifetime value of their existing customers,” remarked GraphDive Co-Founder & CEO Shahram Seyedin-Noor.
In conjunction with the public launch, GraphDive is also announcing the launch of its new app for Magento that will enable Magento-based websites to use GraphDive to gain actionable user insights from social media activity.
“We welcome GraphDive’s unique social solutions for the Magento platform,” stated X.Commerce Partner Development Lead, Chris Generalis. “We’re thrilled to have their innovative products on the Magento Connect marketplace.”
Seyedin-Noor added, “any of the 125,000 e-commerce sites powered by Magento can now use GraphDive to transform their understanding of their users and enhance the user experience on their site.”
The GraphDive platform, previously open on an invite-only basis, is already in use by leaders in the e-commerce, media and travel verticals. Prospective GraphDive customers can now sign up directly and use the self-service dashboard to glean powerful insights on their users.
GraphDive unlocks the power of social data from Facebook Connect to allow vendors to create a more personalized shopping experience and to give vendors unprecedented insights into user preferences and demographics. GraphDive’s algorithms “make sense” of social media activity to help merchants discover shopper interests and demographic insights (such as age, education, income) to drive user engagement and boost revenues.
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