Welcome!

IoT User Interface Authors: Pat Romanski, Elizabeth White, John Basso, Liz McMillan, AppDynamics Blog

News Feed Item

Enterprises Risk Alienating Customers With Limited Mobile Web Strategies

LONDON, December 11, 2012 /PRNewswire/ --

Netbiscuits quarterly Metrics Report reveals if enterprises design for the top 10 most used mobile devices they still only cover 56% of global traffic share

  • More web traffic comes from feature phones than tablets in 7 out of 8 markets*
  • 6 Blackberry devices are among the top 25 most used devices
  • Kindle Fire one of top 25 devices for mobile web browsing in North America

Netbiscuits, the global leader in software solutions for adaptive web development, today revealed that some businesses could be giving customers a poor mobile web experiences and losing customers to competitors if they do not build mobile strategies that properly addresses changing web access patterns or the many different devices that people use. Netbiscuits quarterly Metrics Report shows that even if enterprises design for the top 10 most used devices they still only cover 56% of global traffic.  

     (Logo: http://photos.prnewswire.com/prnh/20121004/567279 )

Mobile web user habits are changing and websites are being accessed through devices rarely covered in enterprise mobile strategies. In 7 out of 8 regional markets studied, more web traffic still comes via feature phones than tablets. This is critical for Enterprise mobile strategies which tend to rely on their PC sites running on tablets, which in itself is also a limited strategy by ignoring features like touch and GPS functionality.

Declining use of Blackberry devices has led some businesses to omit optimising their web experience for these smartphones. The Metrics Report reveals, however, that whilst declining, six Blackberry devices are still among the top 25 devices based on global traffic share, with the Blackberry 8520 in fifth place.  

"Unless enterprises embrace changing trends in how people access the web, they could leave the majority of their customers with a slow, limited or even irrelevant experience and ultimately lose customers to competitors with better, more engaging experiences," says Daniel Weisbeck, CMO, Netbiscuits. "Enterprises need to ensure that their web app or site adapts for a superior and customised web experience across all devices, browsers and features if they are to have the best chance of engaging and retaining their customers in a highly competitive economy. This is where responsive design is never enough. Responsive design doesn't help companies adapt the experience through faster image conversion, GPS and touch functions as an example."

The Metrics Report also reveals the top device categories by global web traffic. The iPhone  3G, 3GS, 4, 4S tops the list with 31% of global traffic share, followed by the Samsung  GT-I9100 (Galaxy S2, Galaxy Z) with 6% share and the Samsung GT-I9300 in third with 4%.

The cloud-based Netbiscuits adaptive web development platform enables companies to quickly and easily create rich mobile web experiences customised to every mobile device, whatever its global traffic share.

About the Metrics Report

The Metrics Report is based on an analysis of global web traffic over the Netbiscuits Platform in October 2012. Regional* markets tracked in this report include Asia Pacific, Eastern Europe, Middle East and North Africa, North American, Central and Southern America, Sub-Saharan Africa and Western Europe.  To read the report in full please visit http://www.netbiscuits.com/mobile-web-metrics-report-2012

About Netbiscuits

Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by enterprises worldwide. Netbiscuits solutions are powered by the cloud-based Netbiscuits Platform - tools that help to reduce cost, time and risk in developing mobile web applications to deliver a customised and superior mobile user experience across all mobile and connected devices. With a global partner network and hosting in excess of 110,000 mobile web apps and sites, and used daily by more than 15,000 professional developers, the Netbiscuits Platform is supported by a comprehensive ecosystem of web infrastructure vendors and system integrators. Netbiscuits' cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases. Visit http://www.netbiscuits.com

PR Contacts Netbiscuits
Deborah Thomas
Vice President, Global Corporate Communications
+44(0)7825-142922
[email protected]

SOURCE Netbiscuits

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...