Welcome!

AJAX & REA Authors: Aria Blog, Rajesh Lain, Sebastian Kruk, RealWire News Distribution, Harald Zeitlhofer

News Feed Item

axle Video introduces axle 2012 - 2nd generation of radically simple media management tool

Advanced platform adds support for scalable transcoding and tiered storage while retaining aggressive $1295 USD retail price

BOSTON, Dec. 10, 2012 /PRNewswire-iReach/ -- axle Video, a startup focused on making media management simple and cost effective for small-to-midsize production teams, today introduced axle™ 2012, the next generation of its award winning media management solution.  axle lets video producers, small postproduction teams and owners of media libraries organize, search and comment on their media through a simple web interface, without complexity or headaches. 

(Photo: http://photos.prnewswire.com/prnh/20121210/CG26655)

"We were impressed with how quickly and simply axle could be set up and implemented into the video workflow for our online school, Berkleemusic.com." said Craig Reed, video producer at Boston's Berklee School of Music media department.  "We began using it almost immediately to track content, support review and approval processes, and mark up raw content for rough cut decisions.  The browser-based interface makes it easy for different teams to quickly find the content they need, and for our remote clients to easily review media and provide feedback"

Like the earlier versions of the software, axle 2012 is radically simple, with a browser-based interface that's equally easy to understand and use on an iPad, Windows PC or Mac.  axle 2012 adds a number of key benefits to creative production teams, many of whom have not been able to adopt media asset management technology until now.

  • Scalable transcoding - accelerates management, review, and approval of large amounts of media: file-based cameras help producers generate many terabytes of material, often faster than production teams can manage and review it.  In response, many production / post-production workflows involve remote editorial assistants, editors, producers, directors, or clients.  axle 2012 integrates Telestream's industry-leading Episode Pro so that up to 10 transcode software licenses can be harnessed for the fastest possible processing pipeline of incoming media – up to 20x realtime throughput.  The whole production team can then review and select from this media, whether connected locally, or remotely from anywhere in the world.
  • Finished output delivery – axle 2012 enables the creation and selection of Telestream Episode Pro processing presets from within axle 2012's browser-based interface.  Local and remote axle 2012 users can initiate transcoding workflows and the delivery of finished output.  Any video asset stored in axle 2012 can be sent for transcoding.  Episode Pro supports a very wide range of output formats, including Apple's ProRes and Avid's DNxHD.
  • Tiered storage – axle 2012 supports up to three tiers of storage: Tier 1 (Editing) for high-speed devices such as SANs and optimized NASs for direct video editing from connected workstations; Tier 2 (Parking) for nearline media file systems for migration to and from editing storage at short notice; and Tier 3 (Library) for tape and cloud-based storage options with longer retrieval times.  axle 2012 lets users easily migrate their high-res media among these 3 tiers of storage, without worrying about details of the migration.  Most network storage systems are compatible; axle 2012 has been successfully qualified with Active Storage, Facilis and Small Tree Tier 1 storage; Active Storage mVault, Object Matrix, and QNAP Tier 2 storage; and Cache-A and XenData Tier 3 storage.
  • Support for audio, photo and print assets – axle 2012 adds support for a wide range of media formats besides video.  Types supported include most mainstream audio files (MP3 and AAC); TIFF, EPS and JPEG image files; Camera RAW files from most DSLR manufacturers including Canon and Nikon; and PDFs, both single-page and multi-page.  axle's simple web browser interface gives users a way to browse, review and annotate these file types.

The axle 2012 server software runs on a Mac mini, can monitor standard network file systems and is compatible with files from major content creation tool vendors such as Apple and Adobe.  axle lets users view, log, comment, upload, download and review and approve material from wherever they are located and on whatever device they choose, including Macs, PCs, and IPads.  Axle has also concluded an OEM agreement with Telestream under which it is distributing Episode Pro software coupled with axle.  Each Episode Pro license can run on a separate Mac mini, Mac Pro or Windows system networked to the axle server, and is priced at $995.

"We are thrilled to expand our partnership with axle Video and to offer its users the encoding flexibility and scalability they need in today's multiformat production environments," said Barbara DeHart, vice president of marketing at Telestream. "Direct integration of our products provides axle users with easy access to Episode's vast range of file formats and enables centralization of powerful encoding functions,"

The network equipment vendor Cisco will be holding a webinar with axle on Wednesday Dec. 12th ( www.tinyurl.com/ciscoaxlewebinar ) describing the axle 2012 solution, and axle will be holding further, technical webinars on Wednesday Dec. 19th ( www.tinyurl.com/axle9amEST and www.tinyurl.com/axle3pmEST ).  Participation in these webinars is free and open to the public.

axle 2012 is priced at $1295 per 5 users for the software, and $295/year for code updates and support; combined solutions start at $2290 including one Telestream Episode Pro license.  Shipments begin December 19th.  Axle has begun recruiting a worldwide network of certified resellers who are able to configure systems with the axle and Telestream components, as well as accompanying Apple hardware.  Creative professionals and resellers can learn more at http://www.axlevideo.com

Trademarked company and product names are the property of their respective companies.

About axle

axle video, LLC is a Boston-based company aiming to bring radical simplicity to media management for small and midsize workgroups.  Its founders, Sam Bogoch, Steven Ryan and Patrice Gouttebel, all have extensive experience in the fields of media asset management, digital asset management and workflows for creative applications.  The company's products take an "appliance" approach, to solve what has previously been the domain of highly complex software configurations and deployments.  axle's first product release, version 1.0, received a prestigious Best of IBC award from TVB Europe magazine. 

To view this video on YouTube, please visit: http://www.youtube.com/watch?feature=player_detailpage&v=7OKsNOaMQr8#t=22s

Media Contact: Stephen Beals axle Video, LLC, 315-569-9150, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE axle Video, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In their General Session at 15th Cloud Expo, Phil Jackson, Development Community Advocate at SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, to discuss how to take advantage of a multitude of compute option...
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every appli...
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Exp...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your de...
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? I...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using...
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the...
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speak...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful devic...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic instit...
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss this shifting dynamic with ...
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at 15th Cloud Expo, Mahesh Singh, President of BigData, Inc., to discuss how the Enterprise PMO takes center stage not only in developing th...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research dat...