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Internet Evolution: Understanding Your Research Bias

Oftentimes, when we start out on some research project to understand our site visitors’ behavior, we tend to forget that we bring to these projects our own biases and preconceived notions. I recently attended a seminar by user experience grandmaster Danielle Cooley where she spent some time exploring this topic.

Here are some of her tips so that you can understand your own biases and do a better job when you have to conduct your own research and usability projects. In my story today on Internet Evolution, I explain how Cooley breaks down the word “bias” into eight different dimensions.


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More Stories By David Strom

David Strom is an international authority on network and Internet technologies. He has written extensively on the topic for 20 years for a wide variety of print publications and websites, such as The New York Times, TechTarget.com, PC Week/eWeek, Internet.com, Network World, Infoworld, Computerworld, Small Business Computing, Communications Week, Windows Sources, c|net and news.com, Web Review, Tom's Hardware, EETimes, and many others.

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