Welcome!

AJAX & REA Authors: Sebastian Kruk, Shelly Palmer, Elizabeth White, Piram Manickam, Subrahmanya SV

News Feed Item

Finesse Solutions Turns to HiveMind Marketing to Revitalize Website

A Digital Brand Transformation For A Leader In Biotech Products And Services

SAN JOSE, Calif., Dec. 4, 2012 /PRNewswire-iReach/ --  Tom Lauck, CEO of HiveMind Marketing, Inc., a Silicon Valley-based digital marketing firm, announced today that the company has been retained by Finesse Solutions, Inc., a Santa Clara company focused on providing novel sensor, hardware, and software solutions for process control in the biotechnology and pharmaceutical industries, to provide a revamped website. HiveMind Marketing will create a new website designed to support the company's planned market growth in Asia Pacific, Europe, the United States and Canada.

(Photo: http://photos.prnewswire.com/prnh/20121204/CG24089)

"Finesse Solutions' strong presence in the biotech industry and its focus on unique sensorhardware, and software solutions gives the company a clear advantage over its competition," stated Jean-Luc Beulay, Director of Marketing, Finesse Solutions. "With so many different products and solutions, it is vitally important that our internet-based marketing efforts be both strong as well as consistent in order to communicate the company's differentiators and secure its top position in the market."

Research for the new website, which has a planned launch in 2013, will include in-depth interviews with customers, partners and staff, and brainstorming sessions, as well as traditional market and competitor research.  All of HiveMind Marketing's core competencies — market & brand research, information management, website design and developmentlead generation and nurturing, and email marketing — will be utilized to create, develop and deploy a new and robust website that welcomes end-users, partners, analysts, and media.

"We're always pleased to collaborate with leaders in their industries. Over the past few years we have seen tremendous opportunity in the biotech sector, and have added clients like AB Sciex, Molecular Devices, and Fluxion BioSciences, so Finesse Solutions is a perfect fit for our growing presence in this sector," said Tom Lauck, president and chief creative officer, HiveMind Marketing.

"We're confident that HiveMind Marketing will be able to ensure that our website finally provides the user experience our target audiences value," added Jean-Luc Beulay.

About Finesse Solutions, Inc

California-based Finesse Solutions, Inc., has established a proven record in providing turn-key, scalable solutions for single-use upstream bio-processing. The Finesse product platform includes an extensive portfolio of novel disposable sensors, modular configure-to-order automation hardware, and intelligent software that can harmonize global bio-process information and technology transfer. Finesse also offers a complete set of services including startup, commissioning, and validation for rapid and reliable deployment of single-use equipment into cGMP manufacturing applications.

About HiveMind Marketing, Inc.

HiveMind Marketing is a San Jose-based digital marketing agency with special experience and expertise working with high tech and biotech organizations. The agency's unique inbound marketing approach is gaining traction among B2B Fortune 1000 businesses.

Rather than coming into prospective clients with a cookie-cutter plan that applies traditional marketing techniques and isolated tactics, HiveMind Marketing develops a strategic marketing plan for each client identifying and executing the specific tactics needed to deliver measurable results for their business. Tactics include inbound marketing, content marketing, social media, web design, email, and search, all backed by comprehensive analytics.

HiveMind Marketing headquarters are located at 111 N. Market St., San Jose, California, in the heart of Silicon Valley. Clients include such companies as AB Sciex, Symmetricom, Amulet Technologies, Guava Technology, Trend Micro, Pathlore, SFL Data, Molecular Devices and Johnson & Johnson. For more information, please visit www.hivemindinc.com.

Media Contact: Ellen Strzalkowski, 408-418-4620

Media Contact: Tom Lauck HiveMind Marketing, 408-418-4620, tlauck@hivemindinc.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE HiveMind Marketing, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible. In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how. In her session at the 12th International Cloud Expo, Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the...
In the face of rapidly increasing amounts of unstructured data, industry is investing heavily to turn machines into services and connect them to analytics engines that will extract an extraordinary amount of value and unleash a productivity revolution for both businesses and consumers. In the health care, transportation and energy sectors alone, the combination of machine diagnostics software and analytics will eliminate as much as $150 billion in waste. In his session at the 12th Internation...
The economics of business are radically changing due to the way in which software and services are being delivered thanks to cloud computing. In his session at 12th Cloud Expo | Cloud Expo New York [10-13 June, 2013], Mike Kavis will cover six reasons for the disruption.
New, "Super-Sized" 4-Day Cloud Computing Bootcamp is a brief introduction to cloud computing carefully created and devised to help you keep up with evolving trends like Big Data, PaaS, APIs, Mobile, Social and Data Analytics. Solutions built around these topics require a sound cloud computing infrastructure to be successful while assisting customers harvest real benefits from this transformational change that is happening in the IT ecosystem.
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued. Cloud Computing Journal: The move ...