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Lattice Engines Wins Award for Enterprise Product of the Year

Best in Biz Awards 2012 recognizes Lattice salesPRISM's ability to turn Big Data into big sales

SAN MATEO, Calif., Dec. 4, 2012 /PRNewswire/ -- Today Lattice Engines announced it has won a silver award for Enterprise Product of the Year in the Best in Biz Awards 2012. The Best in Biz Awards is the only independent business awards program judged by a panel of top-tier news, business and technology publications, as well as broadcast outlets and analyst firm members.

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"Lattice salesPRISM Big Data analytics platform takes companies beyond the hype of Big Data to deliver tangible results to their bottom line," said Shashi Upadhyay, CEO of Lattice. "It's an honor to be recognized by a distinguished group of judges who understand the market opportunity and reality for Big Data."

"Lattice Engines has taken great strides to bring the power of Big Data to sales and marketing," said Barry Trailer, managing partner, CSO Insights, a leading sales effectiveness research firm. "Being a successful sales rep is more challenging than ever in today's data intensive world. Lattice provides a solution designed specifically to improve the lives of sales reps and their performance."

Lattice salesPRISM: Big Data for Sales

salesPRISM was one of more than 400 entries received in this year's awards program. According to the winning entry:

Lattice distinguishes itself by making the possibilities of Big Data tangible for business leaders by applying it to sales, impacting performance by 40 percent and higher... salesPRISM is the world's first Big Data platform for sales. It integrates data – both internal and external, analytics, and real-time delivery - to alert reps to customer patterns and trigger events wherever they are so they can sell to the most receptive customers at the optimal time. This empowers sales organizations with new, dynamic insights and more intelligent targeting.

This award follows the recent news that Lattice was ranked on the Deloitte 2012 Technology Fast 500™, as well as being named by AlwaysOn as one of the OnDemand Top 100 winners, a 2012 CRM Rising Star by CRM magazine along with Adobe, Badgeville, Hearsay Social, LivePerson and Yahoo!, and receiving a Stevie Award by the 2012 American Business Awards for Most Innovative Technology Company of the Year.

About Best in Biz Awards

Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by independent panels of members of the press and industry analysts. Best in Biz Awards honors are conferred in three separate programs during the calendar year: U.S. and Canada, EMEA, and International. Any organization from any industry boasting demonstrated success in the awards program's region can enter any of the more than 50 company, department or team, executive and product categories. Entries for Best in Biz Awards 2013 EMEA are being accepted from all companies based in or operating in Europe, Middle East and Africa until January 17, 2013. For more information about the entry process and categories in all three programs, please visit: http://www.bestinbizawards.com.

About Lattice Engines

Lattice is revolutionizing sales and marketing through the power of Big Data. The company's Big Data for Sales platform, salesPRISM, delivers real-time, predictive and actionable insight to sales and marketing professionals wherever they are so they can engage the most receptive customers in the most compelling ways. Fortune 500 companies such as ADP, Dell, EMC and SunTrust rely on Lattice to generate 75 percent more pipeline, triple conversion rates, and double win rates. Lattice is privately held and backed by NEA and Sequoia Capital with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com<http://www.lattice-engines.com/> and follow @Lattice_Engines.

SOURCE Lattice Engines

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