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Digital Marketing Sales Executive Joins BloomReach

Proven Sales Leader Hired to Lead and Scale Sales for Rapid Growth

MOUNTAIN VIEW, CA -- (Marketwire) -- 12/04/12 -- BloomReach, creators of big data marketing applications, today announced the appointment of Darren Johnson as head of sales. The enhanced focus on sales comes on the heels of BloomReach's recent $25 million series C funding announcement. Johnson comes to BloomReach with more than 15 years of digital marketing and e-commerce sales-leadership experience with a history of delivering exceptional growth. Reporting directly to CEO and co-founder Raj De Datta, Johnson will oversee BloomReach's sales operations, leading the sales team and supporting the company's overall expansion strategy.

"We are excited to have Darren join BloomReach's strong leadership team as we accelerate our rapid growth," said Raj De Datta, CEO and co-founder of BloomReach. "His wealth of experience in the industry and proven track record in sales management and strategic sales leadership will play a key role in the company's continued success and expansion."

Prior to joining the team at BloomReach, Johnson was vice president of sales at Adobe where he ran the digital marketing enterprise sales team specializing in conversion optimization and visitor acquisition. At Adobe, Johnson grew the business from an early stage to more than $150 million in annual revenue. Before his tenure at Adobe, Johnson ran sales and services for Offermatica, which was acquired by Omniture in September 2007. Johnson was also the vice president of sales at ATG and Verity.

Since emerging from stealth mode in February 2012, BloomReach has tripled its sales revenue, employees, and customers. Its current customers include many major brands like Neiman Marcus, Pottery Barn, and Guess and three of Internet Retailers' list of top 10 companies.

"BloomReach delivers on the promise of digital marketing to get the most relevant marketing message discovered and engaged by the broadest, interested audience," said Johnson. "I am ready to work with such an accomplished executive team and look forward to driving BloomReach's growth."

About BloomReach
BloomReach's big data marketing applications maximize revenues -- attracting unmet demand and creating better user experiences by making the most relevant products and services easier to find.

BloomReach's signature technology, the Web Relevance Engine (WRE), analyzes consumer interactions across the web and semantically interprets content on more than one billion web pages daily. The cloud applications powered by the WRE dynamically adapt websites to capture existing consumer demand across search, social and advertising channels, driving relevance and significant incremental revenues across a large customer base from the retail, travel, education, financial, and listings industries.

The BloomReach team is comprised of leaders in machine learning, large-scale systems science, big data and search from companies like Google, Cisco and Facebook; and is dedicated to delivering relevant results to customers across channels in a myriad of industries. BloomReach is headquartered in Mountain View, Calif., and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. For more information, please visit

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Atomic PR in San Francisco
(415) 593-1400
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