Click here to close now.

Welcome!

AJAX & REA Authors: Ian Khan, Trevor Parsons, VictorOps Blog, Plutora Blog, Marty Puranik

News Feed Item

Bunchball Nitro for Web Engagement Gives J. Hilburn Style Consultants a Made-to-Order Gamification Experience

Luxury Men's Clothing Brand Relies on Bunchball's Proven Game Mechanics to Recognize Consultants for Booking More Orders and Cultivating Repeat Customers

REDWOOD CITY, CA -- (Marketwire) -- 12/04/12 --


Core News Facts:

  • J. Hilburn, the world's fastest growing luxury men's clothing brand, knows all about creating a made-to-order experience for customers. Now, the company is creating a similarly customized gamification experience to motivate its network of 3,000 style consultants, thanks to a powerful turnkey solution from Bunchball, the pioneer and market leader in gamification.
  • Using Bunchball's Nitro™ for Web Engagement solution, J. Hilburn quickly and easily added proven game mechanics to the online portal its style consultants use to book orders and manage their business.
    • By gamifying its portal, known as the Green Room, J. Hilburn rewarded consultants for the day-to-day activities that drive business, such as booking orders, cultivating repeat customers, building teams, and extending their style expertise.
    • A contest that ran for four months in 2012 kept consultants focused on earning real-world rewards redeemable on the 2013 J. Hilburn Rewards Trip to Cancun.
      • A special Trip Tracker page within the Green Room portal featured customized game mechanics, including badges, missions, levels and leaderboards, that motivated consultants while letting them compare their progress to that of their colleagues. (see photo)
      • For instance, consultants earned 20 points for a customer's first sale and another 20 for a customer reorder. Monthly sales ranging from $1,250 to $20,000 triggered an array of points levels, with top performers earning thousands of points a month. (see photo)
      • The Margarita Sipper level, reached at 5,000 lifetime points, unlocked three free nights at the Ritz-Carlton Cancun. The Surfer level, reached after acquiring 6,000 points, unlocked airfare reimbursements, spa packages and more. Leveling up to Parasailer (7,000 points) and Salsa Dancer (8,000 points) made more free hotel nights and benefits available to consultants. (see photo)
  • For J. Hilburn, creating a gamified portal with Bunchball's Nitro for Web Engagement proved fast and easy. User adoption was immediate because Bunchball's game mechanics folded seamlessly into the Green Room experience and the workflow of consultants.
    • Because Nitro for Web Engagement gives companies the ability to assign point values to specific actions, consultants acquired points automatically without having to take any additional steps.
    • The contest was so successful that J. Hilburn plans to gamify additional aspects of the Green Room to keep consultants motivated and to encourage and reward participation in the company's online community.
  • Nitro for Web Engagement is part of Bunchball's growing line of Integrated Nitro Solutions that enables out-of-the-box gamification. It comes with everything organizations need right out of the box: pre-built web pages and mobile widgets, pre-configured point economies, a complete set of missions and an optimized admin console.
    • Nitro for Web Engagement is especially effective at encouraging user participation because it seamlessly extends across platforms to embrace the entire user experience from websites to mobile apps to social networks. Users can log into a gamified experience from Facebook, for instance, or advance within a mission using the gamification features added to a customer's mobile app.
    • Unlike competing engagement solutions -- which are typically just frameworks or APIs that require weeks of development -- Nitro for Web Engagement can be deployed in a few hours. Users can easily skin and configure their gamification components without intensive development.

Quotes:

Attributable to Neal Patel, Vice President, Technology, J. Hilburn
"With Bunchball's Nitro for Web Engagement, we've created a customized experience that lets our network of style consultants know that every action they take is recognized and valued. Our business is offering clothes constructed by hand for every customer, so we at J. Hilburn understand the importance of making an experience seamless, engaging and easy. That's precisely how our team found the Bunchball experience -- a complete value-add that required no extra effort on the part of our consultants and delivered only upside. We look forward to expanding our use of Nitro for Web Engagement in the coming months to cultivate even more business-building activities, and to inspire our consultants to establish reputations as style experts across their favorite social networks."

Attributable to Joe Fisher, Vice President, Products, Bunchball
"Engagement is the first step toward building memberships, revenues and loyalty online, but the job of engaging people online -- and keeping them engaged -- is getting tougher by the day. J. Hilburn's success illustrates how deploying Bunchball's Nitro for Web Engagement can help keep people motivated, keep them learning and developing, and keep them always working to reach the next level."

ABOUT J. HILBURN:
J.Hilburn is a luxury men's brand that delivers custom and ready to wear apparel and accessories made from the world's finest materials, hand constructed for every customer and offered at affordable prices. Shopping with J.Hilburn is unlike any retail experience in the world in terms of quality, service and value. Our network of 3,000 trusted personal style advisors across the country ensures the highest quality of service, customized fit and personal attention. J.Hilburn is disrupting the entire retail industry by compressing the supply chain, delivering exceptional quality menswear at a fraction of the price of comparable brands, and wrapping it with service and personal attention that no other retailer can provide. If you're ready to join the revolution, go to www.jhilburn.com to learn more.

ABOUT BUNCHBALL:
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171157
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171159
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171161

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS soluti...
Business and IT leaders today need better application delivery capabilities to support critical new innovation. But how often do you hear objections to improving application delivery like, “I can harden it against attack, but not on this timeline”; “I can make it better, but it will cost more”; “I can deliver faster, but not with these specs”; or “I can stay strong on cost control, but quality will suffer”? In the new application economy, these tradeoffs are no longer acceptable. Customers will ...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
Red Hat has launched the Red Hat Cloud Innovation Practice, a new global team of experts that will assist companies with more quickly on-ramping to the cloud. They will do this by providing solutions and services such as validated designs with reference architectures and agile methodology consulting, training, and support. The Red Hat Cloud Innovation Practice is born out of the integration of technology and engineering expertise gained through the company’s 2014 acquisitions of leading Ceph s...
The free version of KEMP Technologies' LoadMaster™ application load balancer is now available for unlimited use, making it easy for IT developers and open source technology users to benefit from all the features of a full commercial-grade product at no cost. It can be downloaded at FreeLoadBalancer.com. Load balancing, security and traffic optimization are all key enablers for application performance and functionality. Without these, application services will not perform as expected or have the...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will disc...
Skytap Inc., has appointed David Frost as vice president of professional services. David joins Skytap from Deloitte Consulting where he served as Managing Director leading SAP, Cloud, and Advanced Technology Services. At Skytap, David will head the company's professional services organization, and spearhead a new consulting practice that will guide IT organizations through the adoption of DevOps best practices. David's appointment comes on the heels of Skytap's recent $35 million Series D fundin...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, will analyze a range of cloud offerings (IaaS, PaaS, SaaS) and discuss the benefits/challenges of migrating to each of...
Platform-as-a-Service (PaaS) is a technology designed to make DevOps easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. Integration with the Docker platform, CoreOS Linux distribution, and Kubernetes container management system ...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and ex...