|By PR Newswire||
|December 3, 2012 06:00 AM EST||
ALEXANDRIA, Va., Dec. 3, 2012 /PRNewswire/ -- Adapting to the evolving news landscape and readership trends, the U.S. Army launched today the all-new ArmyStrongStories.com. Built to maximize access across all devices, the award-winning Army Strong Stories blogging and storytelling program is now fully available from a single URL on any mobile, tablet or desktop device. Visitors can now navigate more than 5,000 stories about Army life through easy-to-find topic pages categorized by key areas of interest.
First introduced in 2008, ArmyStrongStories.com allows hundreds of Army Soldiers representing more than 145 career fields and nearly every rank, the opportunity to share their authentic Army stories. Family members, veterans and other Army supporters are also among the regular contributors and visitors to the site, recounting their pieces of the Army experience.
The all-new site includes:
- Enhancements and new functionality: Provides streamlined navigation and engaging visual content for bloggers and site visitors for an updated user experience. The website is now responsive, meaning it is seamlessly viewable from any desktop, mobile or tablet device.
- 15 topical pages: Give site visitors an all-access pass to hundreds of stories on topics of interest, painting a more complete picture of life in the Army. From basic combat training to educational opportunities and diversity in the Army, these pages offer an inside look at Army life. By sourcing content from beyond the site and Army walls, the picture is given greater credibility and places Army Strong Stories at the forefront of current habits in media consumption and discovery.
- Downloadable apps: Allow site visitors and bloggers the ability to access and contribute to the more than 5,700 written and video stories seamlessly using iPhones and iPads. Access the iOS app here: http://bit.ly/armystrongapp.
"Keeping our Soldiers socially connected, engaged and talking candidly about their service is important for telling the Army story," said John Myers, Director of Marketing, Army Marketing and Research Group (AMRG). "The enhanced Army Strong Stories platform reinforces the Army's ongoing commitment to provide potential recruits with credible, first-hand accounts of Army life."
By continuously evaluating the evolution of online connectivity, the Army is able to remain ahead of the steep technology curve and plan for program expansion. According to a recent Google survey, 72 percent of mobile users say that mobile-friendly websites are important to them. To demonstrate this proactive approach, the Army must engage its target audiences in a mobile-friendly manner.
Mobile is an increasingly popular platform for Soldier bloggers to communicate with their units, installations, fellow Soldiers, friends and family members. The U.S. Army's mobile program facilitates always-on global connectivity, while the topic pages provide insight into key aspects of Army life that most interest site visitors.
"The iOS app enables users to read the rich content and get a good sense of the many different experiences of Soldiers," said Major Roman Ortega, Jr., a Soldier blogger on Army Strong Stories. "I look forward to using the app frequently and reading diverse stories."
With the new Army Strong Stories iOS app and website, people can:
- Upload written content, photos and videos
- Read blog posts and watch stories about Army service from Soldiers and supporters
- Easily locate nearby Soldier bloggers
- Connect to www.goarmy.com (the official recruiting website for the U.S. Army) and www.army.mil (the official website for the U.S. Army)
In addition to the site enhancements, goarmy.com has significantly grown its social communities in the last year. Specifically, Facebook fans have increased more than 117 percent, Twitter followers have increased more than 1,533 percent and YouTube channel views have increased more than 4,725 percent since February 2011.
About Army Marketing and Research Group (AMRG)
The Army Marketing and Research Group (AMRG) was created by order of the Secretary of the Army in April 2011 and is tasked with connecting the Army with America through a strong Army brand and establishing the Army as the desired opportunity for service for the most qualified candidates. AMRG, along with the total Army force, including Civilians, and Families, former Soldiers and veterans, exists to create brand equity and solidify what the American people think about their Army.
SOURCE Army Marketing and Research Group
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 26, 2014 11:00 AM EST Reads: 876
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 26, 2014 11:00 AM EST Reads: 199
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Nov. 26, 2014 11:00 AM EST Reads: 659
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
Nov. 26, 2014 11:00 AM EST Reads: 287
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
Nov. 26, 2014 10:45 AM EST Reads: 930
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Nov. 25, 2014 11:30 PM EST Reads: 1,522
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Nov. 25, 2014 09:30 PM EST Reads: 1,709
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Nov. 25, 2014 09:30 PM EST Reads: 1,752
"Verizon offers public cloud, virtual private cloud as well as private cloud on-premises - many different alternatives. Verizon's deep knowledge in applications and the fact that we are responsible for applications that make call outs to other systems. Those systems and those resources may not be in Verizon Cloud, we understand at the end of the day it's going to be federated," explained Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, in this SYS-CON.tv interview at...
Nov. 25, 2014 09:00 PM EST Reads: 1,687
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 25, 2014 08:15 PM EST Reads: 1,617
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
Nov. 25, 2014 08:00 PM EST Reads: 1,719
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Nov. 25, 2014 07:00 PM EST Reads: 1,399
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. Acco...
Nov. 25, 2014 07:00 PM EST Reads: 1,670
"Cloud consumption is something we envision at Solgenia. That is trying to let the cloud spread to the user as a consumption, as utility computing. We want to allow the people to just pay for what they use, not a subscription model," explained Ermanno Bonifazi, CEO & Founder of Solgenia, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 25, 2014 06:15 PM EST Reads: 1,498
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
Nov. 25, 2014 04:30 PM EST Reads: 1,638
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
Nov. 24, 2014 11:00 PM EST Reads: 1,503
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Nov. 24, 2014 09:30 PM EST Reads: 1,418
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 24, 2014 09:15 PM EST Reads: 1,400
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 24, 2014 07:15 PM EST Reads: 1,468
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Nov. 24, 2014 07:00 PM EST Reads: 2,043