Welcome!

IoT User Interface Authors: Elizabeth White, Liz McMillan, AppDynamics Blog, Yakov Fain, Jason Bloomberg

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, IoT User Interface, PHP

@CloudExpo: Article

BitYota Start-Up Launches Data-Warehouse-as-a-Service

BitYota was one of eight start-ups hand-selected by Amazon to be showcased

Another one of Andreessen Horowitz's seemingly endless supply of gold-tinged start-ups whose future is supposed to be theirs to lose has come out of start-up hiding to proclaim the existence of its newfangled SaaS-style data-warehouse-as-a-service for Big Data analytics running initially on Amazon.

It's called BitYota - a name derived from the combination of the smallest element of computer storage and the yotta, the biggest number, or 1024 - and besides Andreessen Horowitz BitYota's $12 million in seed and Series A funding comes from Globespan Capital, the Social+Capital Partnership, Dawn Capital, Crosslink Capital, Morado Ventures and individual investors like Yahoo founder Jerry Yang; Yahoo board member and former eBay COO, angel investor Maynard Webb; investor and financial writer Graham Summers; and MapReduce BitYota-like start-up ClearStory Data founder and Marc Andreessen buddy Sharmila Mulligan, who's evidently spreading her bets on Big Data analytics.

BitYota was one of eight start-ups hand-selected by Amazon to be showcased at re:Invent, the Amazon Web Service (AWS) inaugural customer and partner event in Las Vegas this week, where AWS happened to announce Redshift, its own strategic data warehouse service in the cloud currently in closed beta.

It's unclear if that surprised BitYota, which has garnered six beta customers in the last few months including an ad tech, an edu tech and a mobile house. All it can really do is characterize Amazon's move as validation.

The start-up says its widgetry is designed to run on cloud infrastructure without compromising functionality or scalability. It plans to expand its service to other public clouds besides Amazon in the near future and with Redshift in the offing guess it'll have to.

BitYota dramatically claims its SaaS platform frees Big Data "from the shackles of Big Costs and Big Headaches" and makes its analytics solution accessible in the fastest, most affordable way to the most users, with no compromise on functionality or service levels.

Its attributes include one-click data integration, fast analytics at scale and accessibility using familiar tools.

It was built from the ground up around its own shared-nothing massively parallel relational database and is supposed to unite the feature-rich functionality of a full-scale data warehouse with the flexibility and cost-effectiveness of Amazon's cloud infrastructure so any company can unleash the value of their data to gain insights and make better business decisions.

BitYota figures it's got a fundamentally improved approach for those looking to harness the power of Big Data analytics. Key features include:

  • Affordable SaaS: Customers no longer have headaches about hardware provisioning or maintaining homogeneous configurations; software versions, upgrades and installations; database administrators manage and maintain the throughput of workloads; advance planning for growth and burst needs; and concurrent users.
  • Click Data Integration: Customers can load data from data sources such as S3, NoSQL stores and RDBMs and combine all their data including event logs, user profiles and transactions in a single place in the cloud. BitYota auto-detects varying data formats and schemas; understands the rate of arrival/change of new data and seamlessly loads it on a pre-determined schedule.
  • Fast Analytics at Scale using Familiar Tools: BitYota's patent-pending massive parallel analytics engine enables analysis over fresh, fully detailed data. It works in the existing ecosystem of programming languages and BI tools; supports SQL92 natively and integrates via an industry-standard ODBC API with popular business intelligence tools and dashboards to visualize results. Access is via industry-standard languages like JavaScript, Perl, and Python and tools that analyze data without any new or intermediary language skills.

"Companies across every spectrum have an undeniable need to use data to unlock new sources of economic value but relatively few companies have invested sufficient time, money or people to do this right," BitYota CEO Dev Patel, who worked on Hadoop at Yahoo, said. "We believe that data and analytics should be broadly accessible to everyone inside the company and it shouldn't take a fortune to analyze data. I'm proud to say that today BitYota launched a data warehouse-as-a-service that allows just that. We are a cost-effective, self-managing and intuitive service that empowers users to work with their own data in familiar ways, with little retooling or disruption."

The starter widgetry costs $1,500 a month for five users starting with 10 EC2 compute unit and 500GB. It's capable of five concurrent queries. There's a week's free trial on a smaller configuration at www.bityota.com/pricing/.

The market for Big Data technology and services is supposed to grow from $3.2 billion in 2010 to $16.9 billion in 2015, at a 40% CAGR. The forecast is split between 34.2% software, 27.3% servers and 61.4% storage.

BitYota's addressable target market is supposed to be a portion of the $5.8 billion operating on public clouds or roughly $3 billion.

It has visions of being to data warehousing what Salesforce has been to customer relationship management.

However, its immediate market would be companies with relatively small data warehouses, or folks already generating their data on Amazon cloud, if Amazon doesn't gobble them all up.

The company, which so far has 15 people, was founded in 2011 by executives and senior engineers with Big Data experience from Yahoo, Oracle, Veritas/Symantec, Informix, BMC, Kabira/Tibco and Twitter.

One of its founders, chief of cloud services Soren Riise, was an honest-to-God rocket scientist at the European Space Agency. Another co-founder, CTO Harmeek Bedi, used to be a lead database architect at Oracle and Informix after IBM bought it.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...