|By PR Newswire||
|November 30, 2012 08:00 AM EST||
SAN FRANCISCO, Nov. 30, 2012 /PRNewswire/ -- Social advertising company 140 Proof today rolled out the next phase of its open platform initiative with the launch of 140 Proof Platform for premium media brands, working with well-known original content creators and distributors in digital, print, and TV, including the Atlantic Media Company. The offering enables content publishers to monetize their social audience for the first time across the digital social layer, spanning any screen or device.
Premium media brands have used social networks to expand their digital presence beyond their owned and operated properties, and they are now pushing out daily content in the form of social posts and other content to a large, high-value audience of millions of fans and followers. For example, ESPN properties have over 30 million combined followers on Twitter – rivaling the monthly audience of visitors to ESPN.com. But while social advertising platforms like 140 Proof, Facebook, and Twitter are monetizing branded media content and social audiences at the point of consumption, media companies have not been able to do the same.
With 140 Proof Platform, premium media brands can now monetize their content and audience in social feeds, sites and apps for the first time, in addition to their traditional "owned and operated" properties and advertising inventory. Using 140 Proof Platform, digital publishers will also be able to enrich targeting and ad offerings on their own sites and apps with rich social data and native social ad units.
140 Proof Platform enables digital publishers to monetize their social content and audiences in the following ways:
- Social Audience Extensions: Media brands can offer social ad and audience extensions off-site to their existing advertisers – targeted and delivered via 140 Proof Platform.
- Native Social Ad Units: Media brands can integrate 140 Proof native social ads on their own properties, anywhere there is a curated stream of tweets, updates, pins, or other social posts. IAB standard and Rich Media units are also supported. All 140 Proof-served advertising is highly targeted based on the company's Interest Graph Targeting™ technology.
- Interest Graph Targeting: Publishers can also use 140 Proof's Interest Graph Targeting to enhance their own social advertising offerings and site-served display campaigns.
Atlantic Media Company is using 140 Proof Platform to create new ad inventory and products, expanding its offerings for advertisers and enhancing the ability to reach readers. Working with 140 Proof, Atlantic Media Company, including The Atlantic, Quartz, National Journal, Government Executive and Think Custom Media, will now be able to target and deliver ads to the millions of followers and fans of its brands, titles, and journalists across the social sites and apps where their content is discovered and shared. Atlantic Media Company will also have the ability to use 140 Proof Platform to reach social audiences with similar interests to their own followers – for example The Atlantic could customize their social audience to include followers of @Gates Foundation, the keyword "sustainability", and #Earth Day to support a given advertiser or campaign.
"Readers of The Atlantic and its sister publications are highly engaged on social platforms like Facebook and Twitter, extending the reach and longevity of our articles in a wholly organic way. I'm excited to work with 140 Proof to further engage our audience on behalf of our advertising partners, reaching them in new places where they may discover and share our compelling custom blog posts, videos, infographics, and more," said Jay Lauf, Publisher of The Atlantic and Senior Vice President/Group Publisher of Atlantic Media Company.
"At 140 Proof we've been monetizing high-value social audiences built by premium media brands for years, as have other social advertising platforms like Facebook and Twitter. That said, we've reached a tipping point in scale and adoption that makes this the right move on behalf of publishers, particularly as ad budgets continue to shift to social. Digital publishers need an option to monetize their social audience themselves. Social advertising demand is growing faster than the current offerings can meet – so we're excited about the timing and opportunity in releasing this capability from 140 Proof Platform," said Andy Scott, co-founder and CRO at 140 Proof.
140 Proof launched its open platform initiative in May, which for the first time allowed select agencies, brands and media partners to use the company's Interest Graph Targeting and network of social sites and apps to deliver rich, targeted ads with social actions. Initial launch partners included mobile technology leaders such as JumpTap, Celtra and OneLouder. 140 Proof is now extending the reach of its open platform initiative to premium media brands.
140 Proof Platform is powered by proprietary interest graph technology. Growing at a rate of over two billion data points per day, the interest graph is composed of publicly available online social data such as Likes, Follows and the connections between people brands, products, and influencers. 140 Proof measures the social spectrum of interests, capturing signals from Facebook, Twitter, Google+, Foursquare, Pinterest, Instagram and other social sites to enable any media property to deliver relevant, high performing social ads.
About 140 Proof
140 Proof is the leading Social Advertising service, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers highly targeted, native, sharable ads across the millions of web, smartphone, and tablet sites and apps connected to Twitter, Facebook and other social networks. 140 Proof's Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is Native – optimized for Social and additive to the user experience, including both stream, standard and rich media units. Social is everywhere – 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit. More at http://www.140proof.com
SOURCE 140 Proof
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Aug. 27, 2015 03:45 PM EDT
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 27, 2015 02:30 PM EDT Reads: 299
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 27, 2015 02:15 PM EDT Reads: 504
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Aug. 27, 2015 02:00 PM EDT Reads: 290
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 27, 2015 02:00 PM EDT Reads: 322
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 27, 2015 01:00 PM EDT Reads: 282
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 27, 2015 11:30 AM EDT Reads: 385
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Aug. 27, 2015 10:45 AM EDT Reads: 309
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 27, 2015 10:30 AM EDT Reads: 302
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Aug. 27, 2015 10:00 AM EDT Reads: 120
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 27, 2015 07:00 AM EDT Reads: 187
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Aug. 27, 2015 06:15 AM EDT Reads: 500
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 27, 2015 05:00 AM EDT Reads: 122
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 27, 2015 04:00 AM EDT Reads: 248
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 27, 2015 04:00 AM EDT Reads: 361
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Aug. 27, 2015 03:45 AM EDT Reads: 405
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 26, 2015 10:00 AM EDT Reads: 368
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 26, 2015 08:00 AM EDT Reads: 152
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device acce...
Aug. 26, 2015 07:00 AM EDT
SmartBear Software has updated its API tools, ServiceV for API service virtualization and LoadUI NG for API load testing, to accelerate development and testing processes in Agile teams. Updates to ServiceV enable software teams to rapidly build advanced mocks from real-time API traffic and quickly switch between virtualized “mock” services and actual APIs during diagnostic, load or integration testing in the continuous delivery lifecycle.
Aug. 21, 2015 11:00 AM EDT Reads: 291