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IoT User Interface Authors: Elizabeth White, Pat Romanski, John Basso, Ram Sonagara, Liz McMillan

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SocialVibe Adds AnchorFree to its Network of Premium Partners

SocialVibe, the pioneer in engagement advertising, has partnered with AnchorFree, the world’s most popular app for safe and secure web browsing, to deliver an improved consumer experience and powerful brand interaction to an even larger audience on the web and in mobile.

AnchorFree’s HotSpot Shield safe browsing app has over 100 million monthly user sessions and more than 3.2 billion monthly page views across PCs, Macs, iPhones and Android devices. It is currently ranked as the No. 36th most trafficked online service according to Quantcast.

With the addition of AnchorFree, SocialVibe continues to expand its market-leading engagement advertising platform into new content and partner verticals, delivering better results through deeper engagement for both brands and agencies. The partnership with AnchorFree empowers SocialVibe to serve engagement advertising to an additional 25 million unique consumers per month, adding significant reach to SocialVibe’s current audience of 101 million U.S. consumers.

“We are very pleased to announce our partnership with AnchorFree. It is our goal to help align the interests of brands and consumers by continuing to bring engagement advertising to new channels and touch points. This partnership is an important part of that effort and extends our reach as a digital advertising partner for brands and agencies,” said Chris Rooke, senior vice president of business development at SocialVibe.

“Through our partnership with Social Vibe we see a strong medium for driving value to advertisers, while maintaining a good user experience for our users,” said Baglan Nurhan, vice president of revenue & ad ops at AnchorFree.

SocialVibe combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit, and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results like five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics including consideration and purchase intent.

About SocialVibe

SocialVibe is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, SocialVibe enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is based in Los Angeles, with offices in New York, Chicago and London. For more information, visit socialvibe.com or engage with us on twitter.com/socialvibe

About AnchorFree

AnchorFree believes in placing consumers in control of their personal information online. The company’s mission is to enable secure access to the world’s information for an addressable market of 5 billion people who access the Web through computers or mobile devices. AnchorFree does this through Hotspot Shield, the world’s most popular app for safe browsing, which has been downloaded by more than 100 million. Hotspot Shield secures all Internet communications, protects the user’s identity online, and provides universal access to all Internet content. Hotspot Shield is available for PC, Mac, Apple iOS, and Android platforms at AnchorFree.com and HotSpotShield.com AnchorFree is a privately held, venture-backed company based in Mountain View, Calif.

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