“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...| By PR Newswire | Article Rating: |
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| November 29, 2012 02:30 PM EST | Reads: |
460 |
BOSTON, Nov. 29, 2012 /PRNewswire/ -- Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced a partnership with Chevrolet for a "Home for the Holidays" campaign. Through Dailybreak's unique Challenge engagement unit, Chevy is giving a holiday gift of a brand new Cruze, Sonic, or Spark to one winner so they can spend more time throughout the year at home with those who matter the most.
To be entered to win, users sign-up and enter the Challenge at Dailybreak.com/Chevy. Once inside the Challenge, users will walk through a fun, educational, and entertaining experience designed to deliver user-generated content and earned media. The experience includes holiday and winter driving trivia and a personalized holiday photo postcard.
Users will create the photo postcard by uploading a photo and writing a short story relating the photo to a new Chevy. Users will then share the postcard through their social networks and ask family and friends to vote. The winner will be selected based on a combination of votes and creativity.
Chevy's commitment to marketing innovation and great user experience has resulted in award-winning campaigns and outstanding results. The company's focus on content marketing and engagement marketing led to a partnership with Dailybreak, and the "Home for the Holidays" campaign is Chevy's third with Dailybreak to date. Previous campaigns delivered engaging experiences and user-generated content around Sonic and Spark vehicles.
"We are proud to launch this special holiday campaign with such a forward thinking brand, giving away an awesome car to one lucky Dailybreak user," said John Federman, Dailybreak's CEO. "Chevy is a wonderful and truly innovative partner, and we look forward to exceeding their goals by motivating consumers to take action on their behalf."
"Our goal is to increase awareness of our small cars, Cruze, Sonic and Spark, and cultivate a relationship with potential buyers – both digitally and in real life," said Carolin Probst-Iyer, Digital Manager at Chevrolet. "Chevrolet thrives on providing real-life experiences in our vehicles and Dailybreak really understands the relationship with fun gameplay and user-generated content. Together, it's really a great partnership to help reach a new customer."
About Dailybreak
The Dailybreak behavioral platform is the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale. Dailybreak's innovative content advertising units, called Challenges, are consumer-initiated experiences that incent people to engage with and share a brand's message. With a network of more than 10 million consumers, Dailybreak provides unique advertising solutions with highly relevant targeting, engaging content and guaranteed results to some of the world's leading brands including McDonald's, Anheuser-Busch, Dunkin' Donuts, Microsoft and Chevrolet. Dailybreak is based in Boston, MA and is backed by Highland Capital, Charles River Ventures and GSV Capital. For more information, visit www.dailybreak.com/advertising.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
Dailybreak Contact:
Aidan Bradley
Dailybreak
Director of Marketing and Communications
617.451.1790
abradley@dailybreak.com
Chevrolet Contact:
Annalisa Esposito Bluhm
Chevrolet Communications
586.713.5907
Annalisa.Bluhm@chevrolet.com
SOURCE Dailybreak
Published November 29, 2012 Reads 460
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“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly.
A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City.
As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.”
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