|By PR Newswire||
|November 29, 2012 02:30 PM EST||
BOSTON, Nov. 29, 2012 /PRNewswire/ -- Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced a partnership with Chevrolet for a "Home for the Holidays" campaign. Through Dailybreak's unique Challenge engagement unit, Chevy is giving a holiday gift of a brand new Cruze, Sonic, or Spark to one winner so they can spend more time throughout the year at home with those who matter the most.
To be entered to win, users sign-up and enter the Challenge at Dailybreak.com/Chevy. Once inside the Challenge, users will walk through a fun, educational, and entertaining experience designed to deliver user-generated content and earned media. The experience includes holiday and winter driving trivia and a personalized holiday photo postcard.
Users will create the photo postcard by uploading a photo and writing a short story relating the photo to a new Chevy. Users will then share the postcard through their social networks and ask family and friends to vote. The winner will be selected based on a combination of votes and creativity.
Chevy's commitment to marketing innovation and great user experience has resulted in award-winning campaigns and outstanding results. The company's focus on content marketing and engagement marketing led to a partnership with Dailybreak, and the "Home for the Holidays" campaign is Chevy's third with Dailybreak to date. Previous campaigns delivered engaging experiences and user-generated content around Sonic and Spark vehicles.
"We are proud to launch this special holiday campaign with such a forward thinking brand, giving away an awesome car to one lucky Dailybreak user," said John Federman, Dailybreak's CEO. "Chevy is a wonderful and truly innovative partner, and we look forward to exceeding their goals by motivating consumers to take action on their behalf."
"Our goal is to increase awareness of our small cars, Cruze, Sonic and Spark, and cultivate a relationship with potential buyers – both digitally and in real life," said Carolin Probst-Iyer, Digital Manager at Chevrolet. "Chevrolet thrives on providing real-life experiences in our vehicles and Dailybreak really understands the relationship with fun gameplay and user-generated content. Together, it's really a great partnership to help reach a new customer."
The Dailybreak behavioral platform is the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale. Dailybreak's innovative content advertising units, called Challenges, are consumer-initiated experiences that incent people to engage with and share a brand's message. With a network of more than 10 million consumers, Dailybreak provides unique advertising solutions with highly relevant targeting, engaging content and guaranteed results to some of the world's leading brands including McDonald's, Anheuser-Busch, Dunkin' Donuts, Microsoft and Chevrolet. Dailybreak is based in Boston, MA and is backed by Highland Capital, Charles River Ventures and GSV Capital. For more information, visit www.dailybreak.com/advertising.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
Director of Marketing and Communications
Annalisa Esposito Bluhm
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer reten...
Oct. 30, 2014 06:45 PM EDT Reads: 2,067
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Oct. 30, 2014 06:00 PM EDT Reads: 2,940
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will con...
Oct. 30, 2014 05:30 PM EDT Reads: 2,096
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Oct. 30, 2014 05:30 PM EDT Reads: 966
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Oct. 30, 2014 05:00 PM EDT Reads: 1,429
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
Oct. 30, 2014 04:45 PM EDT Reads: 1,839
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
Oct. 30, 2014 02:00 PM EDT Reads: 2,477
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing a...
Oct. 30, 2014 12:00 PM EDT Reads: 1,661
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 30, 2014 09:00 AM EDT Reads: 2,034
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
Oct. 29, 2014 11:00 PM EDT Reads: 1,464
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Oct. 29, 2014 06:00 PM EDT Reads: 1,621
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Oct. 29, 2014 01:35 PM EDT Reads: 1,227
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
Oct. 29, 2014 01:00 PM EDT Reads: 1,521
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 29, 2014 10:00 AM EDT Reads: 2,082
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. ...
Oct. 29, 2014 10:00 AM EDT Reads: 2,020
Seagate has a strong track record of collaborating with others to develop better cloud solutions. The Seagate Cloud Builder Alliance program, for example, leverages the company’s knowledge of storage and cloud-optimized solutions to give cloud service providers the customized, flexible and scalable server and storage solutions to meet the high levels of service their customers demand. Seagate also is a member of the OpenStack Foundation and Open Compute Project to help define and promote open-so...
Oct. 29, 2014 09:30 AM EDT Reads: 1,914
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 29, 2014 09:00 AM EDT Reads: 2,049
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
Oct. 29, 2014 08:30 AM EDT Reads: 1,516
I'll be hosting an SAP HANA Cloud webinar at 11am eastern time, Wednesday, October 29. You can sign up now. Featured speakers will be Allan Adler, Managing Partner, Channel Cloud Consulting, and Thorsten Leiduck, VP ISVs & Digital Commerce, SAP. Attendees will learn about • Cloud economics, hybrid cloud strategy, market size and opportunity • Introduction to SAP HANA Cloud Platform and how to: - Build new next-generation applications - Extend on-premise solutions non-disruptively throu...
Oct. 28, 2014 11:45 PM EDT Reads: 1,378
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research'...
Oct. 28, 2014 11:45 PM EDT Reads: 1,618