Welcome!

AJAX & REA Authors: Plutora Blog, Elizabeth White, Jnan Dash, Nitin Bandugula, Sematext Blog

News Feed Item

2013: The Rise of SDN, Death of the "Transaction-Based" User and Customers Bite Back on Vendor Lock-In

Brocade Predicts That 2013 Will See Fundamental Changes in the IT Industry, Driven by a More Demanding and IT-Aware End User

SAN JOSE, CA -- (Marketwire) -- 11/29/12 -- Brocade (NASDAQ: BRCD) -- The Year 2012 will be remembered for many remarkable events, including the Summer Olympics in London that not only showcased the best in human achievement and global collaboration, but also illustrated how technology-obsessed the world has become. Indeed, more than 4.8 billion people watched the event, with digital viewers outnumbering traditional television viewers for the first time in history.

This single event epitomizes how much society depends on networking technology, and while 2012 was a breakthrough year for broadcasters, enterprises and consumers, what does 2013 hold?

David Meyer, Service Provider business CTO and Chief Scientist at Brocade looks into his crystal ball to outline the top five technology trends we should watch out for in 2013:

1. Software-Defined Networking (SDN) deployments begin -- The Olympics proved that consumer demand for information accessibility shows no sign of abating. However, as service providers try to meet that demand and juggle the complexities of running a profitable business -- for instance, to reduce CapEx (capital expenditure) and OpEx (operating expenditure) and increase service responsiveness -- they are looking for technology alternatives that will streamline service creation and foster innovative applications and services. Software-Defined Networking (SDN) offers a means of doing this. SDN links networks and applications, enabling direct programmatic control of both network and orchestration layers in line with end-user application needs, rather than programming around the network, as is done today. IDC predicts that by 2016, the SDN market will be worth $2 billion (USD) a year, up from just $168 million today. With the promise of SDN architectures radically decreasing total cost of ownership (TCO), and vendor innovation/support continuing to increase, I predict that we'll see pockets of actual SDN service deployments across the globe... primarily in the U.S. and Japan to start. 2013 will be the start of great things for this technology.

2. Death of the "Transaction-Based" user -- Users, whether business or consumer, are addicted to their Internet-connected devices. In fact, more than 440 million mobile handsets were shipped in the third quarter of 2012, with more than 25 percent of those being smartphones, indicating the user appetite for connectivity. However, with the roll-out of higher-performing networks (such as 4G and LTE) and devices that offer seamless connectivity, I predict that 2013 will be the year that we see the decline of the "transaction-based" user and the rise of the "always-connected" user [A "transaction-based user" is an individual that will connect to the Internet to conduct an activity (such as to make a purchase or to stream content), and then log off. The premise is that the user will sparingly use bandwidth and not rely on connectivity for every aspect of their life]. Operators will vie for consumer loyalty by offering attractive pricing models, fueling the trend for 24/7 connectivity. Businesses will leverage this phenomenon and increasingly turn to social media and communities to host a larger portion of their customer experience and support processes. While this will transform engagement models, to be successful, operators and businesses will need to ensure that their back-end networks can meet user expectations. In situations such as this, even one service disruption could be fatal to the customer relationship.

3. Cloud under the microscope -- Last year Brocade predicted that non-IT organizations would move towards "cloud service provisioning" in order to uncover new ways of optimizing and monetizing cloud and service provider networks. For the next 12 months, I see this trend continuing, but in an evolved state. First, businesses will scrutinize the impact of the cloud, its benefits, usage and ROI more than ever before. Are deployments delivering the agility and cost savings predicted? Are users benefitting? How can one measure cloud ROI when, by design, the assets are not owned by the organization? With this in mind, I predict that IT organizations will attempt to take back control of their own assets (and budgets) and the deployment of private cloud architectures will accelerate during the second half of the year. IT organizations will also challenge the new breed of service provider by offering competing hosted services. This strategy will help them to bolster revenue opportunities from a market that will be worth $73 billion by 2015. This will be good news for users, but will need to be accompanied by a thorough evaluation strategy to ensure that performance, resilience and cost models meet organizational expectations.

4. Customers bite back on vendor lock-in -- As consumers, we don't like being shackled. More generally, "product de-siloing" is a clear macro-trend. Whether it is the flexibility to personalize apps on our phone, or select the optional extras on our vehicles, choice is paramount. Within the networking space, choice is even more imperative. As alliances ebb and flow, and integrated offerings continue to break into the mainstream, the importance of open architectures and multivendor solutions will become more prevalent in 2013. Trust is essential when building a network to support mission-critical applications, and enterprises will turn to trusted vendors to deploy flexible and scalable solutions. As such, those vendors not able to coexist in multivendor environments will struggle in this more demanding, and competitive, landscape. Only the agile and collaborative will prosper, and I expect at least one major vendor casualty in the coming year.

5. Technology will begin to overcome human shortcomings -- I remember when desktop icons did not exist... a time when a user had to manually type the name of an application in a shell-like text window to access applications. This was time-consuming, error-prone and frustrating, but the desktop icon revolutionized the user experience. Innovations such as this overcame human shortcomings and simplified the user experience, and I predict more such innovations over the next 12 months. Think of voice-command devices, and the fact that modern smartphones can deliver communications, content and compute services in a single form factor. This kind of human multitasking would not happen naturally, but the rate of technology innovation has increased to such a degree that it is now second nature to even the most basic user. I expect more breakthrough advances this year... exactly, what that breakthrough will be is the million-dollar question.

For more information, please visit www.brocade.com.

About Brocade
Brocade® (NASDAQ: BRCD) networking solutions help the world's leading organizations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com)

© 2012 Brocade Communications Systems, Inc. All Rights Reserved.

ADX, Brocade, Brocade Assurance, Brocade One, the B-wing symbol, DCX, Fabric OS, ICX, MLX, MyBrocade, SAN Health, VCS, and VDX are registered trademarks, and AnyIO, HyperEdge, NET Health, OpenScript, and The Effortless Network are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Datapipe has acquired GoGrid, a provider of multi-cloud solutions for Big Data deployments. GoGrid’s proprietary orchestration and automation technologies provide 1-Button deployment for Big Data solutions that speed creation and results of new cloud projects. “GoGrid has made it easy for companies to stand up Big Data solutions quickly,” said Robb Allen, CEO, Datapipe. “Datapipe customers will achieve significant value from the speed at which we can now create new Big Data projects in the clou...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
SYS-CON Media announced today that PagerDuty has launched a popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...