Welcome!

IoT User Interface Authors: Liz McMillan, Elizabeth White, John Basso, Pat Romanski, AppDynamics Blog

News Feed Item

2013: The Rise of SDN, Death of the "Transaction-Based" User and Customers Bite Back on Vendor Lock-In

Brocade Predicts That 2013 Will See Fundamental Changes in the IT Industry, Driven by a More Demanding and IT-Aware End User

SAN JOSE, CA -- (Marketwire) -- 11/29/12 -- Brocade (NASDAQ: BRCD) -- The Year 2012 will be remembered for many remarkable events, including the Summer Olympics in London that not only showcased the best in human achievement and global collaboration, but also illustrated how technology-obsessed the world has become. Indeed, more than 4.8 billion people watched the event, with digital viewers outnumbering traditional television viewers for the first time in history.

This single event epitomizes how much society depends on networking technology, and while 2012 was a breakthrough year for broadcasters, enterprises and consumers, what does 2013 hold?

David Meyer, Service Provider business CTO and Chief Scientist at Brocade looks into his crystal ball to outline the top five technology trends we should watch out for in 2013:

1. Software-Defined Networking (SDN) deployments begin -- The Olympics proved that consumer demand for information accessibility shows no sign of abating. However, as service providers try to meet that demand and juggle the complexities of running a profitable business -- for instance, to reduce CapEx (capital expenditure) and OpEx (operating expenditure) and increase service responsiveness -- they are looking for technology alternatives that will streamline service creation and foster innovative applications and services. Software-Defined Networking (SDN) offers a means of doing this. SDN links networks and applications, enabling direct programmatic control of both network and orchestration layers in line with end-user application needs, rather than programming around the network, as is done today. IDC predicts that by 2016, the SDN market will be worth $2 billion (USD) a year, up from just $168 million today. With the promise of SDN architectures radically decreasing total cost of ownership (TCO), and vendor innovation/support continuing to increase, I predict that we'll see pockets of actual SDN service deployments across the globe... primarily in the U.S. and Japan to start. 2013 will be the start of great things for this technology.

2. Death of the "Transaction-Based" user -- Users, whether business or consumer, are addicted to their Internet-connected devices. In fact, more than 440 million mobile handsets were shipped in the third quarter of 2012, with more than 25 percent of those being smartphones, indicating the user appetite for connectivity. However, with the roll-out of higher-performing networks (such as 4G and LTE) and devices that offer seamless connectivity, I predict that 2013 will be the year that we see the decline of the "transaction-based" user and the rise of the "always-connected" user [A "transaction-based user" is an individual that will connect to the Internet to conduct an activity (such as to make a purchase or to stream content), and then log off. The premise is that the user will sparingly use bandwidth and not rely on connectivity for every aspect of their life]. Operators will vie for consumer loyalty by offering attractive pricing models, fueling the trend for 24/7 connectivity. Businesses will leverage this phenomenon and increasingly turn to social media and communities to host a larger portion of their customer experience and support processes. While this will transform engagement models, to be successful, operators and businesses will need to ensure that their back-end networks can meet user expectations. In situations such as this, even one service disruption could be fatal to the customer relationship.

3. Cloud under the microscope -- Last year Brocade predicted that non-IT organizations would move towards "cloud service provisioning" in order to uncover new ways of optimizing and monetizing cloud and service provider networks. For the next 12 months, I see this trend continuing, but in an evolved state. First, businesses will scrutinize the impact of the cloud, its benefits, usage and ROI more than ever before. Are deployments delivering the agility and cost savings predicted? Are users benefitting? How can one measure cloud ROI when, by design, the assets are not owned by the organization? With this in mind, I predict that IT organizations will attempt to take back control of their own assets (and budgets) and the deployment of private cloud architectures will accelerate during the second half of the year. IT organizations will also challenge the new breed of service provider by offering competing hosted services. This strategy will help them to bolster revenue opportunities from a market that will be worth $73 billion by 2015. This will be good news for users, but will need to be accompanied by a thorough evaluation strategy to ensure that performance, resilience and cost models meet organizational expectations.

4. Customers bite back on vendor lock-in -- As consumers, we don't like being shackled. More generally, "product de-siloing" is a clear macro-trend. Whether it is the flexibility to personalize apps on our phone, or select the optional extras on our vehicles, choice is paramount. Within the networking space, choice is even more imperative. As alliances ebb and flow, and integrated offerings continue to break into the mainstream, the importance of open architectures and multivendor solutions will become more prevalent in 2013. Trust is essential when building a network to support mission-critical applications, and enterprises will turn to trusted vendors to deploy flexible and scalable solutions. As such, those vendors not able to coexist in multivendor environments will struggle in this more demanding, and competitive, landscape. Only the agile and collaborative will prosper, and I expect at least one major vendor casualty in the coming year.

5. Technology will begin to overcome human shortcomings -- I remember when desktop icons did not exist... a time when a user had to manually type the name of an application in a shell-like text window to access applications. This was time-consuming, error-prone and frustrating, but the desktop icon revolutionized the user experience. Innovations such as this overcame human shortcomings and simplified the user experience, and I predict more such innovations over the next 12 months. Think of voice-command devices, and the fact that modern smartphones can deliver communications, content and compute services in a single form factor. This kind of human multitasking would not happen naturally, but the rate of technology innovation has increased to such a degree that it is now second nature to even the most basic user. I expect more breakthrough advances this year... exactly, what that breakthrough will be is the million-dollar question.

For more information, please visit www.brocade.com.

About Brocade
Brocade® (NASDAQ: BRCD) networking solutions help the world's leading organizations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com)

© 2012 Brocade Communications Systems, Inc. All Rights Reserved.

ADX, Brocade, Brocade Assurance, Brocade One, the B-wing symbol, DCX, Fabric OS, ICX, MLX, MyBrocade, SAN Health, VCS, and VDX are registered trademarks, and AnyIO, HyperEdge, NET Health, OpenScript, and The Effortless Network are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.