Welcome!

IoT User Interface Authors: Darren Anstee, Kevin Benedict, Trevor Parsons, Liz McMillan, Dana Gardner

News Feed Item

2013: The Rise of SDN, Death of the "Transaction-Based" User and Customers Bite Back on Vendor Lock-In

Brocade Predicts That 2013 Will See Fundamental Changes in the IT Industry, Driven by a More Demanding and IT-Aware End User

SAN JOSE, CA -- (Marketwire) -- 11/29/12 -- Brocade (NASDAQ: BRCD) -- The Year 2012 will be remembered for many remarkable events, including the Summer Olympics in London that not only showcased the best in human achievement and global collaboration, but also illustrated how technology-obsessed the world has become. Indeed, more than 4.8 billion people watched the event, with digital viewers outnumbering traditional television viewers for the first time in history.

This single event epitomizes how much society depends on networking technology, and while 2012 was a breakthrough year for broadcasters, enterprises and consumers, what does 2013 hold?

David Meyer, Service Provider business CTO and Chief Scientist at Brocade looks into his crystal ball to outline the top five technology trends we should watch out for in 2013:

1. Software-Defined Networking (SDN) deployments begin -- The Olympics proved that consumer demand for information accessibility shows no sign of abating. However, as service providers try to meet that demand and juggle the complexities of running a profitable business -- for instance, to reduce CapEx (capital expenditure) and OpEx (operating expenditure) and increase service responsiveness -- they are looking for technology alternatives that will streamline service creation and foster innovative applications and services. Software-Defined Networking (SDN) offers a means of doing this. SDN links networks and applications, enabling direct programmatic control of both network and orchestration layers in line with end-user application needs, rather than programming around the network, as is done today. IDC predicts that by 2016, the SDN market will be worth $2 billion (USD) a year, up from just $168 million today. With the promise of SDN architectures radically decreasing total cost of ownership (TCO), and vendor innovation/support continuing to increase, I predict that we'll see pockets of actual SDN service deployments across the globe... primarily in the U.S. and Japan to start. 2013 will be the start of great things for this technology.

2. Death of the "Transaction-Based" user -- Users, whether business or consumer, are addicted to their Internet-connected devices. In fact, more than 440 million mobile handsets were shipped in the third quarter of 2012, with more than 25 percent of those being smartphones, indicating the user appetite for connectivity. However, with the roll-out of higher-performing networks (such as 4G and LTE) and devices that offer seamless connectivity, I predict that 2013 will be the year that we see the decline of the "transaction-based" user and the rise of the "always-connected" user [A "transaction-based user" is an individual that will connect to the Internet to conduct an activity (such as to make a purchase or to stream content), and then log off. The premise is that the user will sparingly use bandwidth and not rely on connectivity for every aspect of their life]. Operators will vie for consumer loyalty by offering attractive pricing models, fueling the trend for 24/7 connectivity. Businesses will leverage this phenomenon and increasingly turn to social media and communities to host a larger portion of their customer experience and support processes. While this will transform engagement models, to be successful, operators and businesses will need to ensure that their back-end networks can meet user expectations. In situations such as this, even one service disruption could be fatal to the customer relationship.

3. Cloud under the microscope -- Last year Brocade predicted that non-IT organizations would move towards "cloud service provisioning" in order to uncover new ways of optimizing and monetizing cloud and service provider networks. For the next 12 months, I see this trend continuing, but in an evolved state. First, businesses will scrutinize the impact of the cloud, its benefits, usage and ROI more than ever before. Are deployments delivering the agility and cost savings predicted? Are users benefitting? How can one measure cloud ROI when, by design, the assets are not owned by the organization? With this in mind, I predict that IT organizations will attempt to take back control of their own assets (and budgets) and the deployment of private cloud architectures will accelerate during the second half of the year. IT organizations will also challenge the new breed of service provider by offering competing hosted services. This strategy will help them to bolster revenue opportunities from a market that will be worth $73 billion by 2015. This will be good news for users, but will need to be accompanied by a thorough evaluation strategy to ensure that performance, resilience and cost models meet organizational expectations.

4. Customers bite back on vendor lock-in -- As consumers, we don't like being shackled. More generally, "product de-siloing" is a clear macro-trend. Whether it is the flexibility to personalize apps on our phone, or select the optional extras on our vehicles, choice is paramount. Within the networking space, choice is even more imperative. As alliances ebb and flow, and integrated offerings continue to break into the mainstream, the importance of open architectures and multivendor solutions will become more prevalent in 2013. Trust is essential when building a network to support mission-critical applications, and enterprises will turn to trusted vendors to deploy flexible and scalable solutions. As such, those vendors not able to coexist in multivendor environments will struggle in this more demanding, and competitive, landscape. Only the agile and collaborative will prosper, and I expect at least one major vendor casualty in the coming year.

5. Technology will begin to overcome human shortcomings -- I remember when desktop icons did not exist... a time when a user had to manually type the name of an application in a shell-like text window to access applications. This was time-consuming, error-prone and frustrating, but the desktop icon revolutionized the user experience. Innovations such as this overcame human shortcomings and simplified the user experience, and I predict more such innovations over the next 12 months. Think of voice-command devices, and the fact that modern smartphones can deliver communications, content and compute services in a single form factor. This kind of human multitasking would not happen naturally, but the rate of technology innovation has increased to such a degree that it is now second nature to even the most basic user. I expect more breakthrough advances this year... exactly, what that breakthrough will be is the million-dollar question.

For more information, please visit www.brocade.com.

About Brocade
Brocade® (NASDAQ: BRCD) networking solutions help the world's leading organizations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com)

© 2012 Brocade Communications Systems, Inc. All Rights Reserved.

ADX, Brocade, Brocade Assurance, Brocade One, the B-wing symbol, DCX, Fabric OS, ICX, MLX, MyBrocade, SAN Health, VCS, and VDX are registered trademarks, and AnyIO, HyperEdge, NET Health, OpenScript, and The Effortless Network are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of their respective owners.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...