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ITA Announces the Launch of Mobile Site Developed by Fig1 Brand Studio

Illinois Technology Association Leverages the Latest Technology to Deliver Enhanced Experience to Users on All Mobile Devices

CHICAGO, IL -- (Marketwire) -- 11/28/12 -- The Illinois Technology Association [ITA] is thrilled to announce the launch of the ITA mobile site, developed in partnership with Fig1 Brand Studio.

"The ITA mobile site is a fantastic tool that allows subscribers to stay abreast of exciting industry events and news, anytime, anyplace," said ITA President and CEO Fred Hoch. "Fig1 Brand Studio has developed innovative platforms for clients to deliver vastly improved user experience. The ITA is proud to have had the opportunity to work with them on this project."

Featuring up-to-date information on events, news, and event registration, the ITA Mobile Site meets consumers at the time and place of their choosing, in response to continued demand.

According to eMarketer, the numbers of smartphone users worldwide will more than double from 946 million in 2012 to 2.21 billion in 2016. The tablet market is predicted to grow even faster, with global sales predictions nearly tripling from 118.9 million to 369.3 million units sold between 2012 and 2016. Meeting consumers on the devices of their choice using a single technology tool greatly improves company return on investment.

"Partnering with ITA on this project was an awesome opportunity," said Jim Figliulo, Chief Executive Officer, Fig1 Brand Studio. "We want everyone to be able to enjoy ITA's offerings on the go with quick and easy access to their information. The frontend is built responsively for the screen sizes of every mobile handset and behaves like a native application. We are very excited to add this to our portfolio of clients and to help push the mobile planet forward."

The ITA Mobile Site is now live and can be found at mobile.illinoistech.org.

About the ITA
The Illinois Technology Association (ITA) is a driving force behind the growth of Illinois' vibrant technology industry. We are relentless in championing the development and application of technology, from start-up companies to industry leaders, leveraging the transformative nature of technology to revolutionize industries. ITA uniquely capitalizes peer-to-peer collaboration, networking, and access to experts across the breadth of business to cultivate the Illinois technology industry. The unique and powerful integration of these valuable and experienced resources differentiates the ITA as a source of accelerated growth for the technology industry of Illinois. For more information about ITA, please visit www.illinoistech.org.

Contact the ITA at headquarters@illinoistech.org, follow the discussion on Twitter at @itabuzz, and visit www.illinoistech.org to find out more about how ITA supports the growth of the local industry.

About Fig1 Brand Studio
Fig1 is a team of industry veterans from entertainment, marketing, and enterprise software. We develop apps and websites, new products and content for partners like Career Builder, Crains, and FLOR. We believe in the power of technology and storytelling to create digital experiences that connect with people and drive behavior. For more information, please visit http://www.fig1brandstudio.com/.

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Contact:
Dorothy Radke
Illinois Technology Association
312.924.1044
dradke@illinoistech.org

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