|By Marketwired .||
|November 28, 2012 12:43 PM EST||
NEW YORK, NY -- (Marketwire) -- 11/28/12 -- Vibe Media I Access Network, a technology-driven media company, has entered into a strategic partnership with Magnify.net, the market leader creator of curation technology. The partnership accelerates Vibe's mission to become one of largest providers of video content to the youth culture market.
"As we celebrate our 20 year anniversary in 2013, VIBE is one of the most recognized and respected brands in the youth culture news and entertainment space, and we are continuing to build towards being the go-to site for culturally-diverse, lifestyle video content," said Ari Horowitz, CEO of Vibe Media. "For example, there are thousands of videos available on the web related to any major music artist. Using Magnify's technology platform, our editors can feature our own video content along with a collection of the best of the best -- most relevant -- content to create a TV-like experience on the web and mobile platforms."
A powerful example of the shifting ground of the music industry is the rise of EDM -- Electronic Dance Music. Big record labels are no longer the only career makers. A new young, hyper-digital generation of acts is creating and distributing its own music. Acts such as Starkillers provide VIBE.com with the opportunity to both create new EDM editorial, and curate the best of the best Starkillers content using the magnify technology on Vibe.com (http://vibecustom.magnify.net/pages/starkillers).
Using Magnify.net's patented video curation technology, Vibe's entertainment and lifestyle content will be delivered on multiple outlets including its partnership with AOL ON, AOL's premier video network, and Vibe.com.
"Vibe is an excellent partner to showcase our platform given its brand equity and the quality of their video library," said Magnify CEO Steven Rosenbaum. "VIBE fills a demand for extremely popular video content that this elusive young adult audience seeks. Curation provided by Magnify.net enables Vibe to significantly expand its video capabilities, providing millions of visitors and multi-platform users with a deep and rich user experience."
The Magnify.net platform currently provides a patented video curation and discovery of video and photos for more than 90,000+ publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. U.S. Patent # 8,117,545.
About Vibe Media | Access Network
Vibe Media | Access Network is the owner and operating company of Vibe.com, Vibe magazine, VibeVixen.com, BlackBookmag.com, BlackBook magazine and the Access Interactive technology platform. Vibe Media is a vertical content and advertising network which represents over 25 websites, several publications, direct mail, TV shows and media platforms reaching over 19 million consumers per month. As the premier destination for urban entertainment and media, Vibe Media creates solutions for advertisers looking to engage consumers via music, entertainment, culture and lifestyle 18-54. www.vibe.com
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