“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...| By Marketwire . | Article Rating: |
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| November 28, 2012 11:20 AM EST | Reads: |
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MILPITAS, CA -- (Marketwire) -- 11/28/12 -- Phoenix Technologies Ltd., the global leader in UEFI firmware technology, products and tools, announced today the release of its flagship UEFI BIOS product, Phoenix SecureCore Technology 3.0. The third generation of Phoenix SecureCore Technology UEFI BIOS features cross-device, cross-codebase compatibility with native EDK II and EDK 1117 support for both x86 and ARM based systems, saving customization and maintenance efforts while reducing time to market for PC and mobile device builders.
"We have redefined Phoenix SecureCore Technology to maximize BIOS reusability and portability," said Steve Chan, Phoenix's Chief Technical Officer. "Phoenix SecureCore Technology 3.0 inherits its popular clean code tree with fully modularized design from previous generations; in addition, we re-architected the core for a universal build system which will help firmware developers in transitioning to EDK II, the next generation foundation for the latest UEFI and PI specifications."
Seamless Transition to EDK II
Starting with the Intel Z2760 Atom processor (codenamed Clover Trail), EDK II is the new standard for UEFI firmware development on Intel based platforms. The core of Phoenix SecureCore Technology 3 is based on native EDK II foundation support as well as extending the driver package inherited from EDK1117. With SecureCore Technology 3, Phoenix has created a genuine dual-build system UEFI BIOS that fulfills the needs of all developers.
Ultimately, a full transition to EDK II is necessary, and prioritizing engineering efficiency during the transition period remains vital. In 2013, support for platforms with EDK 1117 based drivers and OEM Identity Library (OIL) assets must continue alongside development of native EDK II based platforms. Doing so without any significant increase of BIOS engineering resources is a critical challenge. Phoenix's answer to this challenge is SecureCore Technology 3.0, a hybrid solution built with an EDK II core and EDK 1117 backward compatibility.
"Phoenix SecureCore Technology 3.0 enters the market at a time when it's needed most, a time of booming platforms and diversified devices," said David Everett, Senior VP of Field Operations at Phoenix Technologies. "Multi-platform and multi-OS firmware development with the same engineering resource has proved to be a real challenge for our OEM/ODM partners. With the universal build system of Phoenix SecureCore Technology 3.0 and our experienced customer engineering teams, we can help our clients transition to the new UEFI specification efficiently."
Windows 8 Touch Support Ready
With Windows 8 comes a new category of touch-enabled hardware. Bringing together the best of the PC and the tablet, new designs are available for touch-enabled desktops, AIO PCs, Ultrabooks, and embedded systems.
Phoenix SecureCore Technology 3.0 is optimized for touch-enabled devices. The new Windows 8 style GUI BIOS Setup not only provides a seamless user experience that bridges Windows 8 and Phoenix BIOS, it also comes with a customizable GUI core engine, Phoenix Desktop Manager (PDM). PDM is a graphic framework for the BIOS menu in Visual Forms Representation (VFR) that is ideal for OEM branding.
"Available with a full feature set designed for touch-enabled devices, such as programmable touch hot zone and BitLocker unlock by virtual keyboard, Phoenix SecureCore Technology 3.0 offers OEM/ODM partners the best UEFI firmware solution to accelerate product launches and produce differentiated products," said Terry Chen, Phoenix VP of Development Engineering.
Phoenix will host a series of launch events and training sessions for Phoenix SecureCore Technology 3.0 starting Tuesday, November 27, 2012 in Taipei, Taiwan. Contact Phoenix's regional offices for more information about Phoenix SecureCore Technology 3.0.
About Phoenix Technologies Ltd.
Founded in 1979, Phoenix was the first company dedicated to the development of PC BIOS firmware. Phoenix, with its rich domain expertise and IP library in firmware architecture and BIOS technology, enables the PC industry's top system builders to differentiate their products, reduce time-to-market, and increase customer value. The company's flagship UEFI firmware product, Phoenix SecureCore Technology, is revolutionizing the PC user experience by delivering unprecedented performance, security, reliability, connectivity and ease-of-use. Phoenix is a privately held company headquartered in Silicon Valley in Milpitas, California. For more information, visit http://www.phoenix.com.
Phoenix, Phoenix Technologies, Phoenix SecureCore Technology and the Phoenix Technologies logo are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other marks are the marks of their respective owners.
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Contact:
Carol Wu
Phoenix Technologies
+ (886)-27745-5658
Email Contact
Susan Cain
Cain Communications
(503)-538-2725
Email Contact
Published November 28, 2012 Reads 255
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“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly.
A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City.
As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.”
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