Welcome!

Machine Learning Authors: Yeshim Deniz, Elizabeth White, Shelly Palmer, Jyoti Bansal, Pat Romanski

News Feed Item

Actuate’s Quiterian Chosen by Golfbreaks.com to Better Understand Customer Segmentation and Behavior Patterns

Actuate Corporation (NASDAQ: BIRT), The BIRT Company and the leader in open source business intelligence (BI) - today announced that golf travel specialist Golfbreaks.com has implemented Quiterian’s visual analytics product to deepen its understanding of both its clients and suppliers. Golfbreaks.com – Europe’s largest golf travel company - will use the tool across its entire portfolio, including sister brands Teeofftimes.co.uk and Bookaspa.com. The company selected Quiterian Analytics for its powerful visualization, and because it shifts the emphasis away from the IT department responding to data requests to business users driving their own queries. Quiterian was recently acquired by Actuate Corporation, and Quiterian Analytics will be rebranded as BIRT Analytics (see announcement on October 22nd: Actuate Acquires Quiterian S.L. to Deliver Big Data Analytics and Visual Data Mining to Business Users).

Goflbreaks.com has experienced 13 years of rapid and sustained growth since its inception in 1998, with the number of bookings increasing more than tenfold in six years, going from less than 20,000 a year to 200,000. The move to Quiterian comes as part of on-going investment in business intelligence, analytics and CRM, which has left senior management keen to be able to better segment, profile, and predict customer behavior. VPT, a UK-based Quiterian reseller partner, has been involved with various aspects of Golfbreaks.com’s BI and analytics-related projects and is seen as a trusted partner in both strategic consultancy and implementation.

Golf tourism is worth more than $17 billion worldwide across a broad demographic, and proactive exploration of marketing and operational data will certainly give Golfbreaks.com a competitive advantage: “This product meets a need that we see evolving,” Steve Hemsworth, Managing Director at Golfbreaks.com, commented. “We already have good BI, but we want to be able to intuitively drive analysis of client behavior and product performance. The insights Quiterian Analytics can give us into who is likely to do what, when and where, will enable a massive improvement in both our product development and the quality of advice we can give our clients. It will also increase the effectiveness of our decision making.”

VPT helped Golfbreaks.com throughout the whole process, from presenting Quiterian as a solution to an identified need, to technical and organizational implementation and customized training.

“Our confidence in VPT was a key factor in our buying decision,” continued Hemsworth. “Their engagement with our needs and their best-practice advocacy has been critical in the successful deployment. With so much evolution in our BI and analytics technology and practice going on across the organization we needed a safe pair of hands, and that’s what VPT offers.”

Specific uses to which Golfbreaks.com will be putting the Quiterian tool will include identifying clients who would enjoy products outside their usual buying habits, improving the effectiveness of their Breakpoints loyalty scheme as a marketing tool, and looking at patterns around venue use.

“The Quiterian product is a true business-user-driven tool,” says Daniel Fedak, Managing Director at VPT. “Ad-hoc queries can be made through an intuitive and highly visual interface without the need to go through IT or analytics specialists. Users ‘discover’ ever-deepening insights through an exploratory process that is very natural.”

Fedak added, “We enjoy working with Golfbreaks.com; it is an organization that stays ahead of the game by embracing innovation and taking a practical approach to business problems. We are also very pleased with the flexible and rapid delivery we have experienced with Quiterian. In less than 10 weeks at Golfbreaks.com, Quiterian Analytics took the step up from observing performance to exploring patterns and bringing a new level of insight to a wide variety of businesses.”

About Golfbreaks.com

Golfbreaks.com was formed in 1998 by Andrew Stanley, Chief Executive, and is Europe’s largest golf travel company, organizing golf breaks and holidays for hundreds of thousands of golfers a year in the UK, Europe and worldwide. With more than 13 years’ experience and an expert team that is passionate about golf and travel, we are known for delivering outstanding service, with the reassurance and security of booking with an ABTA and ATOL bonded travel company. Golfbreaks.com has partnership deals with the PGA, The Daily Telegraph and Bauer Media, publishers of Golf World and Todays Golfer magazines, and is also the only golf travel company to reward customers for their loyalty through the Breakpoints customer rewards program, which earns money off all future bookings made with Golfbreaks.com and its sister companies, Teeofftimes.co.uk and BookaSpa.com.

About VPT

VPT is a boutique Business Intelligence and Analytics consultancy with a passion for making data meaningful. This is reflected in their 10 years of consulting and delivery experience with over 100 successful implementations. VPT’s unique combination of strategic excellence, deep technical know-how and project leadership means that their executive-level guidance is well grounded and their involvement exceeds expectations.

About Quiterian

Actuate acquired Quiterian in October 2012. Quiterian fits very well into Actuate’s core business and strengthens its unique ability to help more end users identify and operationalize insights derived from any data source. Quiterian Analytics will be integrated into Actuate’s flagship product, ActuateOne, and will be known as BIRT Analytics.

Quiterian Analytics software was featured in Gartner’s 2012 report “Magic Quadrant for BI platforms” for “providing data discovery tools with predictive analytics, and allowing business analysts to conduct Visual Data Mining without relying on the specialized skills of a data scientist”.

Among its clients are leading companies in their sectors (Station Casinos, El Corte Inglés, BBVA, La Caixa, Telefónica, Vodafone, Orange, Volkswagen, Bayer) and some of the most relevant public services institutions including public health, transportation, homeland security and government. For more, please see: http://www.actuate.com/quiterian.

Actuate – The BIRT Company

Actuate founded and co-leads the BIRT open source project, which is used by 2 million developers around the globe and serves as the foundation of the ActuateOne® platform. Applications built on ActuateOne deliver more business and consumer insights to more people than all BI companies combined - ensuring organizations are ready for the exponential growth of Big Data and the proliferation of touch devices.

The ActuateOne platform empowers developers to rapidly develop custom, BIRT-based business analytics and customer communications applications. ActuateOne applications built with one BIRT design can access and integrate any data, including unstructured sources. They provide one user experience regardless of skill level and are supported by one platform for any cloud, hybrid, on-premise, web or touch device deployment.

Headquartered in Silicon Valley, Actuate has over 5,000 customers globally in a diverse range of business areas including financial services, technology and the public sector. Actuate is listed on NASDAQ under the symbol BIRT. For more information, visit www.actuate.com or engage with the BIRT community at www.birt-exchange.com.

Copyright © 2012 Actuate Corporation. All rights reserved. Actuate, ActuateOne, and the Actuate logo are registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Isr...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his session at 20th Cloud Expo, Chris Carter, CEO of Approyo, will discuss the basic set up and solution for an SAP solution in the cloud and what it means to the viability of your company. Chris Carter is CEO of Approyo. He works with business around the globe, to assist them in their journey to the usage of Big Data in the forms of Hadoop (Cloudera and Hortonwork's) and SAP HANA. At Approyo, we support firms who are looking for knowledge to grow through current business process, where even ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...