Welcome!

Machine Learning Authors: Pat Romanski, Elizabeth White, Liz McMillan, Rajeev Kozhikkattuthodi, Yeshim Deniz

News Feed Item

Actuate’s Quiterian Chosen by Golfbreaks.com to Better Understand Customer Segmentation and Behavior Patterns

Actuate Corporation (NASDAQ: BIRT), The BIRT Company and the leader in open source business intelligence (BI) - today announced that golf travel specialist Golfbreaks.com has implemented Quiterian’s visual analytics product to deepen its understanding of both its clients and suppliers. Golfbreaks.com – Europe’s largest golf travel company - will use the tool across its entire portfolio, including sister brands Teeofftimes.co.uk and Bookaspa.com. The company selected Quiterian Analytics for its powerful visualization, and because it shifts the emphasis away from the IT department responding to data requests to business users driving their own queries. Quiterian was recently acquired by Actuate Corporation, and Quiterian Analytics will be rebranded as BIRT Analytics (see announcement on October 22nd: Actuate Acquires Quiterian S.L. to Deliver Big Data Analytics and Visual Data Mining to Business Users).

Goflbreaks.com has experienced 13 years of rapid and sustained growth since its inception in 1998, with the number of bookings increasing more than tenfold in six years, going from less than 20,000 a year to 200,000. The move to Quiterian comes as part of on-going investment in business intelligence, analytics and CRM, which has left senior management keen to be able to better segment, profile, and predict customer behavior. VPT, a UK-based Quiterian reseller partner, has been involved with various aspects of Golfbreaks.com’s BI and analytics-related projects and is seen as a trusted partner in both strategic consultancy and implementation.

Golf tourism is worth more than $17 billion worldwide across a broad demographic, and proactive exploration of marketing and operational data will certainly give Golfbreaks.com a competitive advantage: “This product meets a need that we see evolving,” Steve Hemsworth, Managing Director at Golfbreaks.com, commented. “We already have good BI, but we want to be able to intuitively drive analysis of client behavior and product performance. The insights Quiterian Analytics can give us into who is likely to do what, when and where, will enable a massive improvement in both our product development and the quality of advice we can give our clients. It will also increase the effectiveness of our decision making.”

VPT helped Golfbreaks.com throughout the whole process, from presenting Quiterian as a solution to an identified need, to technical and organizational implementation and customized training.

“Our confidence in VPT was a key factor in our buying decision,” continued Hemsworth. “Their engagement with our needs and their best-practice advocacy has been critical in the successful deployment. With so much evolution in our BI and analytics technology and practice going on across the organization we needed a safe pair of hands, and that’s what VPT offers.”

Specific uses to which Golfbreaks.com will be putting the Quiterian tool will include identifying clients who would enjoy products outside their usual buying habits, improving the effectiveness of their Breakpoints loyalty scheme as a marketing tool, and looking at patterns around venue use.

“The Quiterian product is a true business-user-driven tool,” says Daniel Fedak, Managing Director at VPT. “Ad-hoc queries can be made through an intuitive and highly visual interface without the need to go through IT or analytics specialists. Users ‘discover’ ever-deepening insights through an exploratory process that is very natural.”

Fedak added, “We enjoy working with Golfbreaks.com; it is an organization that stays ahead of the game by embracing innovation and taking a practical approach to business problems. We are also very pleased with the flexible and rapid delivery we have experienced with Quiterian. In less than 10 weeks at Golfbreaks.com, Quiterian Analytics took the step up from observing performance to exploring patterns and bringing a new level of insight to a wide variety of businesses.”

About Golfbreaks.com

Golfbreaks.com was formed in 1998 by Andrew Stanley, Chief Executive, and is Europe’s largest golf travel company, organizing golf breaks and holidays for hundreds of thousands of golfers a year in the UK, Europe and worldwide. With more than 13 years’ experience and an expert team that is passionate about golf and travel, we are known for delivering outstanding service, with the reassurance and security of booking with an ABTA and ATOL bonded travel company. Golfbreaks.com has partnership deals with the PGA, The Daily Telegraph and Bauer Media, publishers of Golf World and Todays Golfer magazines, and is also the only golf travel company to reward customers for their loyalty through the Breakpoints customer rewards program, which earns money off all future bookings made with Golfbreaks.com and its sister companies, Teeofftimes.co.uk and BookaSpa.com.

About VPT

VPT is a boutique Business Intelligence and Analytics consultancy with a passion for making data meaningful. This is reflected in their 10 years of consulting and delivery experience with over 100 successful implementations. VPT’s unique combination of strategic excellence, deep technical know-how and project leadership means that their executive-level guidance is well grounded and their involvement exceeds expectations.

About Quiterian

Actuate acquired Quiterian in October 2012. Quiterian fits very well into Actuate’s core business and strengthens its unique ability to help more end users identify and operationalize insights derived from any data source. Quiterian Analytics will be integrated into Actuate’s flagship product, ActuateOne, and will be known as BIRT Analytics.

Quiterian Analytics software was featured in Gartner’s 2012 report “Magic Quadrant for BI platforms” for “providing data discovery tools with predictive analytics, and allowing business analysts to conduct Visual Data Mining without relying on the specialized skills of a data scientist”.

Among its clients are leading companies in their sectors (Station Casinos, El Corte Inglés, BBVA, La Caixa, Telefónica, Vodafone, Orange, Volkswagen, Bayer) and some of the most relevant public services institutions including public health, transportation, homeland security and government. For more, please see: http://www.actuate.com/quiterian.

Actuate – The BIRT Company

Actuate founded and co-leads the BIRT open source project, which is used by 2 million developers around the globe and serves as the foundation of the ActuateOne® platform. Applications built on ActuateOne deliver more business and consumer insights to more people than all BI companies combined - ensuring organizations are ready for the exponential growth of Big Data and the proliferation of touch devices.

The ActuateOne platform empowers developers to rapidly develop custom, BIRT-based business analytics and customer communications applications. ActuateOne applications built with one BIRT design can access and integrate any data, including unstructured sources. They provide one user experience regardless of skill level and are supported by one platform for any cloud, hybrid, on-premise, web or touch device deployment.

Headquartered in Silicon Valley, Actuate has over 5,000 customers globally in a diverse range of business areas including financial services, technology and the public sector. Actuate is listed on NASDAQ under the symbol BIRT. For more information, visit www.actuate.com or engage with the BIRT community at www.birt-exchange.com.

Copyright © 2012 Actuate Corporation. All rights reserved. Actuate, ActuateOne, and the Actuate logo are registered trademarks of Actuate Corporation and/or its affiliates in the U.S. and certain other countries. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...