Welcome!

IoT User Interface Authors: Elizabeth White, Sematext Blog, Liz McMillan, Dana Gardner, Jayaram Krishnaswamy

News Feed Item

ICICI Bank Website has the Best User Experience for Online Customers

MUMBAI, November 26, 2012 /PRNewswire/ --

- User Experience Leaders are ICICI Bank, Tata Capital, HDFC Bank, Axis Bank and State Bank of Hyderabad

- On Many Other Websites, Online Customers are Neither Engaged nor Converted due to Poor User Experience

In the first-ever syndicated user experience research report in India, Kern, a global user experience company, benchmarked the user experience of 32 prominent banks and financial institutions' websites in India. The research report 'Acquiring Car Loan Customers Online' throws shocking insights about the user experience of banking websites in India.

User experience (UX) is a specialized field dedicated to 'ease of use' of online products and services. In the recently concluded 6th Economic Times Banking Technology Conclave, RBI's Executive Director G. Padmanabhan, during the keynote address, highlighted the importance of user experience in online banking, "Banks need to examine how they can make electronic transactions safe and secure while providing customers equal or more ease, comfort and convenience compared to branch banking."

According to Ripul Kumar, Director of Research at Kern, "Western banks reap good customer engagement and conversions online as many have embraced good user experience practices over the past two decades." "Despite Internet evolving as an important channel for customer acquisition, banks in India neglect the user experience of their websites. Apart from the leaders like ICICI Bank, banks turn away significant chunk of online customers everyday," he adds.

According to the report, the leader ICICI Bank has a UX Index 75.31 out of the maximum 100, a 30% lead from the runners-up Tata Capital at 58.32. ICICI Bank leads the UX Index because prospective customers are able to find relevant pages easily, get complex information in a user-friendly way, and can become a customer-all easily online, without human intervention.

The other user experience leaders are HDFC Bank at 54.76 and Axis Bank at 51.34. The only public sector bank in Top 5 is State Bank of Hyderabad with the UX Index of 49.93. The worst performing bank has a UX Index score of 18.07.

Contrary to popular belief, public sector banks actually provide overall better user experience than private banks. Overall, new private banks lead the user experience with an average score of 52.51.

This 100-page report analyzes the relative user experience of competing websites. Illustrated with more than 110 annotated screen shots of featured websites, graphs and tables; the report provides more than 60 major UX insights. Banks can instantly use these to increase online engagement and conversions. Supplemented the insights are over 70 design recommendations along with industry best practices.

This benchmark UX report will be useful for product owners, customer experience managers, marketing heads, and digital channel owners of financial institutions. Institutions planning to improve or launch their online services will significantly benefit from the research findings. Research companies will find this specialised report useful for banking industry analysis. Financial regulators will find benefits in forming guidelines about great online user experience for member institutions.

The report comes in at a time when the volume of car financing is increasing rapidly at 40% per year and active Internet users in India are more than 11.1 crore. Banks and leading financial institutions now consider the Internet as an important channel to offer loan services to customers.

The 32 financial institutions covered in the research report are Andhra Bank, Axis Bank, Bank of India, Bank of Baroda, Canara Bank, Central Bank of India, Corporation Bank, Dena Bank, Federal Bank, HDFC Bank, ICICI Bank, IDBI Bank, Indian Bank, IndusInd Bank, Karnataka Bank, Karur Vysya Bank, Kotak Mahindra bank, Mahindra Finance, Oriental Bank of Commerce, Punjab National Bank, State Bank of Bikaner and Jaipur, State Bank of India, South Indian Bank, State Bank of Hyderabad, Sundaram Finance, Tata Capital, The Saraswat Cooperative Bank, UCO Bank, Union Bank, United Bank of India, Vijaya Bank, and Yes Bank.

About Kern Communications:

Kern Communications is a global user experience consulting company. Headquarted in India, Kern has been improving the user experience of banking technology, medical products, mobile phones, enterprise software, online gaming, and aviation services for the past one decade.

Kern's user experience consulting services are:

- Expert usability reviews

- Lab-based usability testing

- Ethnographic user research

- User experience design

- Innovation consulting

Kern consults with global clients like Nokia, Research in Motion (Blackberry), Samsung, Sony, Google, Philips Healthcare, Lufthansa, ESPN, Standard Chartered Bank, and others to innovate and improve the user experience of products and services. Kern also works closely with leading user experience (UX) research agencies across the globe.

To know about Kern, go to http://www.kern-comm.com

Kern is a part of International User Experience Partners (IUXP), a global alliance of leading UX companies. Together, IUXP provides UX services across the globe.

Primary Media Contact: Amit Kumar, [email protected], 91-97-04501135

Secondary Media Contact: Ripul Kumar, [email protected], 91-98-66342166

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
As you respond to increasing requests for new analytics, you need fast and flexible technology in your arsenal so that you can deploy the right workload to the right platform for the need at hand. Do you need self-service and fast time to value? Do you have data and application control and privacy needs, along with strict SLAs to meet? IBM dashDB™ is data warehouse technology powered by in-memory computing and in-database analytics that are designed for fast results, scalability and more.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...