SYDNEY, Nov. 22, 2012 /PRNewswire/ -- Frost & Sullivan recently hosted the 3^rd Annual Customer Interaction Australia Summit on November 22, 2012. In this increasingly complex environment, improving the customer experience continues to be a top priority for Australian businesses who want to drive revenue and profitability. 

The changing requirements of customers and the prominence of social and digital media play a key role in driving customer experience. New analysis from Frost & Sullivan Enterprise Social Media and Web 2.0 Market 2010, finds that the market experienced more than 20 percent growth. It generated revenues of $28.6 million in 2010 and is expected to touch $126 million in 2017. Achieving and sustaining greater customer loyalty requires new operating models that embed this 'new intelligence' to ensure their people, processes, infrastructure, and governance drive optimal customer interactions.

With the support of Gold Sponsor Adobe and Lucky Draw Sponsor Jabra, Frost & Sullivan and various industry experts discussed how enterprises need to be anticipating their customers' needs and proactively reaching out to their customers to optimize customer experience.

The one-day summit opened with a keynote address by Audrey William, Research Director for ICT, Frost & Sullivan Australia on 'Next-Gen Customer Interaction'. William focused on mega trends and issues that are shaping and transforming customer interaction.

"Social media, cloud computing and mobility are increasingly changing the way customers interact. New business models emerging and on-demand business models, self service and co-creation are having a major impact on customer care. Big data and customer analytics are growing in importance as it enables enterprises to deliver differentiated experiences and create a winning strategy," said William.

The rest of the summit was filled with presentations and interactive panel discussions on the advantages of cloud computing, the power of social networks and the usage of multi-channel strategies. Presenters and participants included industry experts from Adobe, Amaysim, Amazon Web Services, Australia Post, Australian Taxation Office, The Customer Experience Company, Mobile Experience, Virtual Hold Technology, and Westpac.

For more details on this summit email your request to djeremiah@frost.com or visit http://www.frost-apac.com/ci/australia/.

Adobe is a Gold Sponsor while Jabra is a Lucky Draw Sponsor. TechRepublic and ZDNet Australia are the Official Digital Media Partners. IASA is a Supporting Association for the summit.

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SOURCE Frost & Sullivan