Click here to close now.

Welcome!

AJAX & REA Authors: Alena Prokharchyk, Elizabeth White, Jayaram Krishnaswamy, Liz McMillan, AppDynamics Blog

News Feed Item

17th Annual MITX Interactive Awards Honors Best Digital Marketing Work in New England

The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 17th annual awards competition, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New England. The awards were presented last night at a crowded show at the Marriott Copley in Boston.

“These extremely talented winners are the best of the best in the digital marketing industry in New England. This year, we saw ingenuity and technology come together like never before to produce innovative marketing strategies and creative,” said MITX president Debi Kleiman. “MITX is so proud to host an awards program that celebrates such high caliber work year after year.”

The 2012 finalists competed in 25 categories, including vertical industries ranging from Consumer Goods to Financial Services. The awards honor web sites, applications, and marketing campaigns that also leverage gaming, mobile, video, and social media from companies active in the Internet business and marketing industries in New England.

The 2012 MITX Interactive Award winners include:

Brand Response Campaign
Olympus: Are You PEN Ready?
mediahub/Mullen for Olympus

Branded Content
DiabetesEducation.com
Cantina for Liberty Medical Supply, Inc. | An Express Scripts Company

Consumer Goods
LensCrafters CompleteLook
SapientNitro for LensCrafters

Corporate Social Responsibility
The Life is good 2011 Festival Campaign
Life is good

Direct Response Campaign
Kaspersky Lab The Dark Knight Rises Sweepstakes
Havas Edge for Kaspersky Lab

eCommerce
NYDJ Fall 2012 Collection Digital Lookbook
Toth + Co. with Onestop for NYDJ

Educational Institution
Andover Walkabout
Genuine Interactive for Andover Phillips Academy

eLearning
Virtual Ventilator
Genuine Interactive for Boston Children's Hospital

Experimental and Innovative
LensCrafters CompleteLook
SapientNitro for LensCrafters

Financial Services and Insurance
Like My Community
Hill Holliday for Liberty Mutual

Games
Red Bull Records- AWOLNATION Megalithic Mayhem
Pod Digital Design for Red Bull Records

Healthcare and Wellness
Good Form Running iPad Application
Almighty for New Balance

Integrated Campaign
Men in Black 3
Hill Holliday for Dunkin' Brands

Mobile
Seaport Square iPad Application
Neoscape, Inc. for Boston Global Investors

Mobile Advertising
What Are You Drinkin' Ice Coffee Flick Game
Hill Holliday for Dunkin' Brands

Nonprofit and Government
Birthright Israel's Mazel 13 Pin & Win Contest
THD for Birthright Israel Foundation

Paid Media Content
Making a Big Bet on Comedy
mediahub/Mullen for JetBlue

Physical Computing and Robotics
Duracell Virtual Stadium
Digitas for Duracell

Professional Services
mullen.com
Mullen

Promotional Content
EF College Break Stories Campaign
EF College Break, a division of EF Education First

Social Content
LensCrafters How You See It
SapientNitro for LensCrafters

Social Engagement
Call Someone Who Cares
Mullen for U.S. Cellular

Sports
Light You Up
Mullen for Adidas

Technology
GoMo
Mullen and Google

Travel, Entertainment and Leisure
Get Away With It
Mullen for JetBlue

Best Creative
Unreal. Candy Unjunked.
Genuine Interactive for Unreal Food, Inc.

Best Engagement
Get Away With It
Mullen for JetBlue

Best Use of Technology
LensCrafters CompleteLook
SapientNitro for LensCrafters

Best User Experience
Unreal. Candy Unjunked.
Genuine Interactive for Unreal Food, Inc.

Best of Show
LensCrafters CompleteLook
SapientNitro for LensCrafters

Digital Marketer of the Year
Fidelity

The 2012 MITX Interactive Awards are sponsored by: Platinum Sponsor PWC; Gold Sponsors Bingham, Miller Systems; Silver Sponsors Genuine Interactive, SapientNitro, ShareThis, The Atom Group, and Vitamin T.

For additional information, please visit the MITX Interactive Awards website.

About MITX

Established in 1996, the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creators of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Compa...
ProfitBricks, the provider of painless cloud infrastructure for IaaS, today announced the release of a Node.js SDK written against its recently launched REST API. This new JavaScript based library provides coverage for all existing ProfitBricks REST API functions. With additional libraries set to release this month, ProfitBricks continues to prove its dedication to the DevOps community and commitment to making cloud migrations and cloud management painless. Node.js is an open source, cross-pl...
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.