Welcome!

AJAX & REA Authors: Piram Manickam, Subrahmanya SV, S Sangeetha, Bob Gourley, RealWire News Distribution

News Feed Item

Mitre Media Acquires MunicipalBonds.com

Mitre Media, a leading publisher of financial content and tools for high net-worth investors, financial advisors and financial decision makers, announced that it has acquired MunicipalBonds.com. MunicipalBonds.com, in terms of Internet traffic, is the leading source of municipal bond market data and pricing information for individual investors and financial advisors. Mitre Media also acquired BondFunds.com as a part of the same transaction.

Founded in February 2012, Mitre Media has acquired flagship properties in other top finance verticals including Dividend.com and ETF Database. Mitre Media was founded by Tom Hendrickson, 29, who served as the former President of Investopedia through that site's acquisition by Forbes.

"At Investopedia, we pioneered providing basic financial information and definitions across all financial categories. With Mitre Media, our goal is to go deep within each category and operate the premier site," said Hendrickson. "With MunicipalBonds.com, we saw a leader in a valuable niche with a very valuable demographic to advertisers. We are able to apply our expertise at scale to deliver the best in financial information to the investing public."

Munigo Signs On As Long-Term Advertiser on MunicipalBonds.com

"We are excited for MunicipalBonds.com to become a part of a much bigger vision. In this business, there are certain types of expertise that need to be applied at scale," said Bhu Srinivasan, founder of Munigo, the previous publisher of MunicipalBonds.com. "Munigo has signed on to be an advertiser on MunicipalBonds.com."

MunicipalBonds.com is a leader in real-time pricing data from the municipal bond market. The site also offers Moody's ratings and Moody's research reports on thousands of issues. Mitre Media is planning to make a push into making MunicipalBonds.com a stronger editorial product with daily coverage of the municipal bond market tailored to individual investors.

MunicipalBonds.com Connects Bond Issuers and Advisors with Bond Buyers

The biggest push is to enable issuers to directly market to bond buyers through customized sites hosted within MunicipalBonds.com. "Our first task is to make it easier for leading issuers to reach our audience, build e-mail lists, and get the benefit of year-round marketing that can be tapped into when issuers get ready with retail order periods," added Hendrickson.

Additionally, MunicipalBonds.com has been pilot-testing a program to match financial advisors to retail investors. Based on the success of the program, MunicipalBonds.com will immediately launch the program to all financial advisors and RIAs that specialize in serving high net-worth municipal bond investors.

Our commercial initiatives are all about connecting all of the participants in the public finance ecosystem with individual investors,” said Hendrickson.

Mitre Media Poised to Scale

Mitre Media plans on acquiring or launching sites in up to 20 additional financial categories through 2013. The company has raised over $8.5 million from investors including iNovia Capital, a leading venture capital firm.

"When Tom brought us his strategy to build a network of leaders in every major financial niche, we were immediately excited by his vision. Given his track record and experience, we are excited to be involved as investors," said Kevin Swan, iNovia Principal and Mitre Media Director.

The combined audience of the new Mitre Media properties is over 750,000 unique visitors per month and growing. According to Quantcast data, the demographic profile of the network shows higher average income than sites such as the Wall Street Journal, New York Times, Forbes, CNBC and even Bloomberg.

Mitre Media has been advised by San Francisco-based Horizon Partners since inception.

About Mitre Media

Mitre Media is a leading online publisher of niche financial media assets including Dividend.com, ETFdb.com, CommodityHQ.com, MunicipalBonds.com and BondFunds.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
These days, it seems that every cloud provider claims that cloud is safer than your traditional datacenter. Is it though? In his General Session at 12th Cloud Expo | Cloud Expo New York, McAfee expert Rishi Bhargava will help you explore and address the security challenges and considerations for public cloud (IaaS, PaaS and SaaS).
Companies around the world are collecting massive amounts of data everyday that’s sitting around and not being utilized. Take for example the fact that companies collect demographic and location-based data via mobile devices all the time, but have to figure out how to monetize that data. In his session at the 12th International Cloud Expo, Jason Hoffman, CTO & Founder of Joyent, will examine the state of Big Data, taking a look at what we're doing now to discussing what's on the horizon, as co...
If zettabytes of data exist, why is less than 1% of the world’s data being analyzed today? Seasoned entrepreneur and startup CEO Radhika Subramanian believes that the inability to analyze and gain value from Big Data is that organizations are taking a services-centered approach. As the title of the session implies, Subramanian believes that the data needs to do the talking, not armies of analysts searching and querying databases. Her company has developed high-speed, advanced algorithms to autom...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure. This session will share industry best practices for deploying cloud infrastructure that maximize the benefits of cloud economics, agility and interoperability. Learn how...
Need to scale your data tier? The foundation of every application is the database layer, and today application architects have more choices than ever. With these choices come new questions: Which database technology is best for your application? How can your application take advantage of Big Data technology? Can you run your relational database at Big Data scale? What does it take to implement a comprehensive data infrastructure, including your core database, incorporating SQL, No SQL and Big Da...
SYS-CON Events announced today that Zyrion Inc., the leading provider of Cloud and IT Monitoring software solutions, has been named “Entrance Carpet Sponsor” of SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Zyrion is the leading provider of integrated Cloud and Network monitoring software for distributed and complex datacenter environments, and offers the most scalable monitoring platform in the industry. Zyr...
The cloud-enabled data center sits at the center of IT transformation. It facilitates the interconnection and communities that come together, propelling growth for both buyers and sellers. In his session at the 12th International Cloud Expo, Gerry Fassig, CoreSite’s Vice President of Sales, will discuss how CoreSite is bringing together best-of-breed partners through the Open Cloud Exchange resulting in public, private, and hybrid cloud interconnection and management as well as connectivity to...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
With the right tools, file storage today can be in the cloud or on-premise, with seamless and secure access and publishing regardless of location. Novel, high-speed transport technologies that alleviate the bottlenecks and limitations of traditional data movement protocols are now intrinsically enabled for cloud object storage, such as Amazon Web Services S3 and Microsoft Windows Azure. Companies of all types and sizes can use the latest technology to ingest and distribute large media files to a...
New, "Super-Sized" 4-Day Cloud Computing Bootcamp is a brief introduction to cloud computing carefully created and devised to help you keep up with evolving trends like Big Data, PaaS, APIs, Mobile, Social and Data Analytics. Solutions built around these topics require a sound cloud computing infrastructure to be successful while assisting customers harvest real benefits from this transformational change that is happening in the IT ecosystem.