Welcome!

AJAX & REA Authors: James Carlini, Sebastian Kruk, Toddy Mladenov, Michael Kopp, Jason Simpson

News Feed Item

Tylted Launches GameDrop™ Mobile Social Games Delivery Network and Ad Platform

Tylted, one of the mobile web’s largest communities for social and casual gaming, announced today GameDrop Network™, a mobile advertising platform that makes it easy for native app publishers and games developers to monetize mobile web traffic without having to rely on apps, ad banners, downloads or high content acquisition costs.

Tylted’s GameDrop distributes popular, easy-to-play HTML5 games in native applications via a publisher’s ad server, supporting all operating systems and mobile devices. The patent-pending technology enables any native app to become a distribution and monetization channel for mobile games while the user experience remains completely within the publisher’s application. GameDrop also presents game developers with an alternative revenue stream for content distribution, through partnership opportunities.

In October, Tylted tested the GameDrop network with Pandora by running an ad campaign promoting Cubugs, a Tetris-style matching game. The campaign ran on both the Pandora iOS and Android platforms and resulted in registering over 800,000 unique players and over 10,000,000 minutes of playtime.

“It’s painful to see all the ad inventory that goes to waste on mobile. Tylted’s GameDrop puts this unused inventory to work by applying a distribution model that has worked brilliantly for monetizing casual games and that’s powered by our advanced HTML5 technology platform,” said Lon Otremba, CEO, Tylted.

Designed as a new model in mobile advertising distribution, GameDrop shifts away from the industry’s two narrow paths of reach and monetization: One: App stores, where publishers fight and pay in the hopes of getting a download amongst the 250,000+ game offerings. Two: Mobile web content offerings, where achieving scale has been a conundrum.

Tylted is aggressively expanding GameDrop in 2012 with a focus on partnerships with publishers, game developers and advertisers. For developers interested in opportunities to publish their mobile games on Tylted’s GameDrop platform, contact Partner Relations, bd@tylted.com.

About Tylted

Tylted, a leading games developer and publisher, hosts one of the largest and fastest growing social games communities on the mobile web, attracting over 10 million unique visitors monthly for its easy-to-play social games, board games, brain games and casino-themed games. An emerging leader in mobile advertising at scale, Tylted serves over three billion ad impressions monthly. The Company was founded in 2006 and is headquartered in the heart of Manhattan’s Silicon Alley.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Breaking News
“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.” Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...
“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.” Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree? Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
WSO2 on Thursday announced that WSO2 Vice President of Technology Evangelism Chris Haddad and SUSE Business Development Manager Frank Rego will lead a joint presentation at 12 International Cloud Expo. The session, "Bridging IaaS and PaaS to Deliver the Service-Oriented Data Center," is part of the event's Enterprise Cloud Computing Track on Thursday, June 13, 2013. The Cloud Expo conference is being held June 10-13, 2013 at the Javits Center in New York City. Bridging IaaS and PaaS to Deliver ...
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
Quantum Corp., a proven global expert in data protection and Big Data management, has announced that Senior Vice President of Cloud Solutions Henrik Rosendahl will present a session exploring the future of cloud data protection and the impact of data reduction technologies on cloud storage at the 12th International Cloud Expo. The conference takes place June 10-13 at the Javits Center in New York City. Rosendahl will explore trends in cloud-based backup and disaster recovery (DR) and how curre...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent? I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly. A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City. As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.” Cloud Co...