Machine Learning Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Zakia Bouachraoui

News Feed Item

Tylted Launches GameDrop™ Mobile Social Games Delivery Network and Ad Platform

Tylted, one of the mobile web’s largest communities for social and casual gaming, announced today GameDrop Network™, a mobile advertising platform that makes it easy for native app publishers and games developers to monetize mobile web traffic without having to rely on apps, ad banners, downloads or high content acquisition costs.

Tylted’s GameDrop distributes popular, easy-to-play HTML5 games in native applications via a publisher’s ad server, supporting all operating systems and mobile devices. The patent-pending technology enables any native app to become a distribution and monetization channel for mobile games while the user experience remains completely within the publisher’s application. GameDrop also presents game developers with an alternative revenue stream for content distribution, through partnership opportunities.

In October, Tylted tested the GameDrop network with Pandora by running an ad campaign promoting Cubugs, a Tetris-style matching game. The campaign ran on both the Pandora iOS and Android platforms and resulted in registering over 800,000 unique players and over 10,000,000 minutes of playtime.

“It’s painful to see all the ad inventory that goes to waste on mobile. Tylted’s GameDrop puts this unused inventory to work by applying a distribution model that has worked brilliantly for monetizing casual games and that’s powered by our advanced HTML5 technology platform,” said Lon Otremba, CEO, Tylted.

Designed as a new model in mobile advertising distribution, GameDrop shifts away from the industry’s two narrow paths of reach and monetization: One: App stores, where publishers fight and pay in the hopes of getting a download amongst the 250,000+ game offerings. Two: Mobile web content offerings, where achieving scale has been a conundrum.

Tylted is aggressively expanding GameDrop in 2012 with a focus on partnerships with publishers, game developers and advertisers. For developers interested in opportunities to publish their mobile games on Tylted’s GameDrop platform, contact Partner Relations, [email protected].

About Tylted

Tylted, a leading games developer and publisher, hosts one of the largest and fastest growing social games communities on the mobile web, attracting over 10 million unique visitors monthly for its easy-to-play social games, board games, brain games and casino-themed games. An emerging leader in mobile advertising at scale, Tylted serves over three billion ad impressions monthly. The Company was founded in 2006 and is headquartered in the heart of Manhattan’s Silicon Alley.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will detail these pain points and explain how cloud can address them.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-centric compute for the most data-intensive applications. Hyperconverged systems already in place can be revitalized with vendor-agnostic, PCIe-deployed, disaggregated approach to composable, maximizing the value of previous investments.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed how this same philosophy can be applied to highly scaled applications, and can dramatically increase your resilience to failure.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by sharing information within the building and with outside city infrastructure via real time shared cloud capabilities.
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.