Click here to close now.




















Welcome!

IoT User Interface Authors: Ruxit Blog, Harry Trott, Bob Gourley, Sematext Blog, Gary Kaiser

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, IoT User Interface, Apache

@CloudExpo: Blog Feed Post

Big Data Conundrum: Show Me the Money!

To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud

Inventory levels. Sales results. Negative comments on Facebook. Positive comments on Twitter. Shopping on Amazon. Listening to Pandora. Online search habits. No matter what you call it or what the information describes, it’s all data being collected about you.

Thanks to new technologies like Hadoop, once-unquantifiable data (like Facebook conversations and Tweets) can now be quantified. Now, because nearly everything is measurable, everything is measured. The result: companies are spending big dollars to collect, store and measure astronomical amounts of data.

Show me the data!

There’s a name for this movement: Big Data. Not only is it a name, it has been the “it, it” of 2012, possibly trumping “the cloud.”

IDC defines Big Data as projects collecting 100 terabytes of data (hence the name), comprising two or more data formats. Earlier this year, the research firm predicted the market for Big Data technology and services will reach $16.9 billion by 2015, from $3.2 billion in 2010. That’s an astounding 40 percent annual growth rate.

The interesting thing is that IDC expects most of this spending to focus on infrastructure — the plumbing that enables companies to download, collect and store vast amounts of data.

To me, this is a missed opportunity. Why? We need to focus on unlocking the real business benefits from all this data.

Companies have not yet grasped the business potential of all the data pouring in from hundreds of sources—think apps in the cloud, on-premise partner software and from their own enterprise. In effect, businesses haven’t figured out how to make money from this fire hose of disparate data sources.

My point-of-view is that Big Data’s only real value lies in businesses’ ability to transform data into insight they can act on.

This means enabling sales managers to quickly analyze sales reps’ results, view new contracts lost or signed, and react to how actual performance compares against the plan they set months earlier. Help-desk staff could see how individual customers affect sales and profit, showing them when to go above-and-beyond to retain certain customers while allowing low-flyers to churn. Or helping insurance agents to predict kinds and amounts of damage as hurricanes hurtle toward their region.

Steps to Monetize Big Data
To glean value from Big Data efforts, companies need to embrace the real-time value provided by the cloud. Viewing one’s data in real-time through the lens of cloud computing enables anyone, in any company, to make smart business decisions from the mammoth amounts of data, coming from all over the place.

Therefore, companies looking to monetize Big Data need to take these steps:

Use the cloud: These days businesses can tap into an enormous range of cloud services. They can subscribe to high-performance infrastructure services like Amazon Web Services, rent platforms as a service (comprising hardware, operating systems, storage and network capacity) from salesforce.com, store information in services like Box or automate billings with companies like Zuora. These are just examples.

Companies can also pick and choose from a long list of cloud-based apps to handle business tasks, from customer relationship management and marketing to human resources and financial management. In fact, I would argue that cloud services become the business application suite, eventually displacing behemoth on-premise packages from SAP or Oracle. Emphasis on “eventually,” since few enterprises are ready to jettison their million-dollar investments in Oracle and SAP.

For this reason, I advise companies to:

Start with what’s important: Forget about separate data sources. Data today spews in from hundreds sources, be it sales and customer data from salesforce.com, inventory levels from SAP, logistics information from your suppliers and employee data from Oracle. Companies run into trouble when they start off boiling the ocean, which is why I suggest companies begin with a few sources and then build up from there.

Fortunately, there is a way, thanks to a new generation of application programming interfaces (APIs) that allows more kinds of software, from different software makers, to communicate with each other, regardless of location. As a result, any company, regardless of size, can access the data it needs to make better decisions.

Which is why my next point is:

Make Big Data insight democratic: Five years ago, only executives at very large companies had access to business intelligence tools that culled patterns from data.

The cloud makes everything democratic — not just access to the data itself, but the insight as well, including best practices that don’t require the expertise of a SQL or a MapReduce programmer. The cloud enables anyone, anywhere, to recognize patterns from data and make smart decisions, faster. And that means any business professional, at any company should be able to monetize their Big Data.

When Big Data finally becomes useful to the rest of us, and not just IT wizards, it will take on an even larger role today and into tomorrow.

Read the original blog entry...

More Stories By Roman Stanek

Roman Stanek is a technology visionary who has spent the past fifteen years building world-class technology companies. Currently Founder & CEO of Good Data, which provides collaborative analytics on demand, he previously co-founded first NetBeans, now a part of Sun Microsystems and one of the leading Java IDEs, and then and Systinet, now owned by Hewlett-Packard and the leading SOA Governance platform on the market.

@CloudExpo Stories
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit f...
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...