Click here to close now.




















Welcome!

IoT User Interface Authors: Daniel Khan, Jim Taylor, Ruxit Blog, Harry Trott, Gary Kaiser

News Feed Item

Badgeville Launches Embed Gamification Solution for Software Providers

Badgeville Embed empowers leading SaaS and on-premise providers to rapidly deploy and manage gamification capability directly in their applications

REDWOOD CITY, Calif., Nov. 15, 2012 /PRNewswire/ -- Badgeville, the #1 gamification and behavior management platform, today announced the launch of Badgeville Embed, a new product offering that enables technology and software providers to increase user engagement by 50% or more with their applications and reduce customer churn. Embed introduces OEM Networks, making it seamless for technology providers to manage engagement mechanics for thousands of customers.

The need for gamification has been indisputable: due to a lack of user engagement, half of software applications are not adopted by end-users, causing nearly $500 billion in unused software investments globally.[1] As users fail to utilize their products, software providers lose customers, creating missed revenue opportunities. According to a recent SaaS report by Goldman Sachs, a 2 percent increase in customer retention can improve a software provider's enterprise value by up to 20 percent.

"The integration of gamification concepts such as motivation and rewards often improves the usage of enterprise applications," says Alan Lepofsky, VP of Constellation Research. "Organizations of all sizes can use these features to enhance customer engagement as well as drive employees to get their jobs done more effectively. With the introduction of Badgeville Embed, Badgeville has made it easier for software vendors to add these engagement mechanics into their products without a lot of development effort. With gamification added, products often see greater adoption rates since people are more excited to use them."

Companies such as Saba, CallidusCloud, and Socialtext have leveraged Badgeville Embed to build more engaging user experiences with their products.

Badgeville Embed Partner Testimonials

Saba is the industry's leading provider of social software for team collaboration, enterprise learning and social talent management.  

"For Saba customers, it is absolutely critical that the Saba People Cloud be a highly engaging environment they can depend on to meet their business objectives – and gamification techniques have always been central to our accomplishing this goal," said Ben Willis, Sr. Director of Product Strategy at Saba.   "After careful consideration, we determined that partnering with Badgeville to integrate game mechanics into our product was cost-effective, scalable, and an excellent extension to our native gaming capabilities. Our Badgeville Embed integration allows our world-class customer-base to gamify their offerings quickly and effectively."

"Getting gamification right is a complex technical and design challenge. We're partnering with Badgeville because they understand gaming dynamics in deep, strategic ways that fundamentally change behavior in the enterprise. Badgeville Embed is the only offering in the space with the capability to scale, manage and analyze behaviors for our large user base," said Michael Idinopulos, General Manager of Socialtext

"Offering gamification capabilities directly in our offering is a big differentiator for our leading social sales platform. Gamification requires complex capabilities to create rewards and incentives that are meaningful to users. Partnering with Badgeville on this initiative has allowed us to get to market significantly faster and deploy the best of breed technology with minimal investment," said Rory Cameron, SVP of Corporate Development & Alliances at CallidusCloud

Badgeville Embed helps technology providers avoid the complexity of developing advanced, customized reward systems their customers need to engage their users. Layering game, reputation, and social mechanics similar to those utilized by Facebook and popular social games right on top of their own assets, product professionals can drive, influence and reward valuable user behaviors across their applications that encourage more repeat visits and overall customer retention.

"Badgeville Embed represents a huge milestone for both gamification and the traditional software industry as we know it," says Kris Duggan, Badgeville's CEO. "Now, product teams can incorporate proven engagement techniques right into the flow of their applications, driving desired user behaviors that maximizes customer value and boosts their renewal rates."

Key features and benefits for Badgeville Embed include:

  • OEM Networks. Embed features OEM Networks, making it seamless for technology providers to manage engagement mechanics for all their clients in one unified interface.
  • Robust enterprise security and access. Badgeville Embed features multiple levels of user access, giving technology providers granular control over who can access and modify information in the Behavior Engine Admin Console and apply engagement mechanics to their core products.
  • In-depth Behavior Insights. With Badgeville Embed leveraging rich Behavior Analytics & Data, technology providers can better understand how users leverage their applications to complete a business process or connect with colleagues, improving their ability to build a better user experience.
  • Robust Behavior Management in Days. Create an engagement program that enables you to manage behavior and apply engagement mechanics to your business applications. Rather than spending months custom building this functionality, you can be up-and-running in days without custom coding.

Launched at TechCrunch Disrupt in Q4 2010, Badgeville has grown into not only the leading gamification platform in the world, but also one of the fastest-growing SaaS companies in Silicon Valley. The company has raised a total of $40M, including a $25M Series C led by InterWest Partners announced in May of 2012. Badgeville also recently expanded its global offices to EMEA to support customers in over 20 countries worldwide.

For more information on Badgeville Embed, please visit www.badgeville.com/products/embed

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)

[1] While $1 Trillion has been spent on enterprise applications over the past five years, according to Gartner Research, only 50% of enterprise software is being used by employees, indicates a recent survey by IT firm Neochange.

SOURCE Badgeville

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...