ArcSoft, Inc., an industry-leading software developer of multimedia imaging technologies and applications, announced today it has launched the “Whip™ Social Album” mobile application. Available today for download in the iTunes App Store for iPad, the free app allows users to quickly create and share beautiful social albums, combining photos, video, text and music. The app benefits from automatic enhancements which stem from ArcSoft’s 17-plus years of deep imaging expertise. If you took a picture last weekend, you’ve likely already used ArcSoft technologies. The company, which holds an extensive portfolio of patents, embeds its imaging technology in smartphones, cameras, and laptops for leading companies including Samsung, Nikon, Olympus, LG, Dell and Hewlett-Packard.

“We created Whip because we knew there had to be a better way to document and share the experiences that make up our lives. It’s an easy way to experience the power of photos beyond the instant upload without sacrificing speed, simplicity or photo quality,” said Todd Peters, ArcSoft’s SVP of Consumer and Commercial Business. “Whip™ allows users to make and share vibrant photo albums with friends, family and others with similar interests. ArcSoft’s technology is a critical component of millions of cameras, and we’ve built almost two decades’ worth of imaging innovation and experience into Whip™.”

Whip™ allows users to choose up to 24 photos and one video for each album. Once the content is selected, the album is automatically generated with just one tap. After that, users can select one of nine available templates that range from classic to whimsically fun, include background music from “indie” bands, and offer the opportunity to caption and edit each photo. ArcSoft’s proprietary image editing technology built into Whip™ allows users to enhance their photos in a number of ways, including:

• Face Detection: Whip™ uses its advanced face detection feature to automatically properly frame portrait shots, even with multiple people in the picture, under a variety of lighting conditions.
• One Touch Enhancement: With one tap, Whip™ users can adjust brightness, exposure, contrast, sharpness, saturation and visual noise in their photos.
• Red Eye Removal: Whip™ users can take advantage of ArcSoft’s industry-leading red-eye remover, featuring expert detection and precise adjustments to the eyes to get the most natural effect.

Whips can be shared instantly through email or via Facebook. Users also have the option of posting newly created Whips to the in-app WhipStream, a timeline of the latest Whips created by the community. WhipStream allows users the choice to either see all new Whips, or customize a stream by following only specific users.

Whip™ for iPad can be downloaded from the iPad iTunes store at: http://itunes.apple.com/us/app/id514529624

Whip™ is also available on the Windows 8 platform. More platforms and devices will be added in the coming months. For more information on Whip™, please visit: www.WhipTheApp.com or follow @WhipApp on Twitter.

About ArcSoft

ArcSoft, Inc. is an industry-leading software developer of imaging and multimedia technologies and applications found in the world’s leading consumer electronics. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, personal computers, tablets, and consumer electronics devices. For further details, visit www.arcsoft.com.

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