Click here to close now.


IoT User Interface Authors: Bob Gourley, Brian Daleiden, David H Deans, Liz McMillan, Trevor Parsons

News Feed Item

Ex-Microsoft Vets Release Spindle -- A New App That Transcends Search Beyond the Keyword & Into the Real World

Spindle Also Raises $2.3M in Venture Capital Funding to Redefine the Future of Search

BOSTON, MA -- (Marketwire) -- 11/15/12 -- Spindle Labs, Inc., whose mission is to make valuable social content more discoverable, today announced the release of Spindle 1.1 in the iTunes App Store. In a related announcement, Spindle Labs, Inc. has also raised $2.3M in total funding from Polaris Ventures, Greylock Partners, Lerer Ventures, SV Angel, Atlas Ventures, Broad Beach Ventures, Project 11, Ray Ozzie and Raman Narayanan.

"We believe that social content represents the greatest untapped opportunity on the web today," said Pat Kinsel, Founder and CEO, Spindle. "The social web is now the most dynamic and authoritative source of news and information. While the typical person sees updates from their roughly 250 friends, Spindle goes beyond the friend list to uncover the most relevant and valuable updates from the billion other people, businesses, and organizations sharing every day."

The premise and promise for Spindle is simple: The context now provided by our mobile devices and social networks can compose a far richer query than any keyword search ever could. By harvesting the social graph and leveraging signals such as location and time of day, Spindle has built a fundamentally new technology that knows what's happening around you and delivers you great content.

"What we're talking about is the ability to understand and assess how interesting and useful any piece of content is to any person at any time and place. Because Spindle is constantly improving its understanding of your context, the opportunity to expand the universe of local queries is endless," added Kinsel.

"Spindle is reimagining search to be social, mobile, and contextual at its core. With a billion people and organizations sharing online, Spindle has an enormous opportunity to connect people with content that can satisfy any interest or inform any decision. They've created an entirely new class of search relevance, evaluating an endless stream of content with technology that leverages today's new signals: social, location, and context," said Dave Barrett, General Partner, Polaris Ventures.

"My favorite mobile apps are the ones that give you super powers -- Spindle's done a ton of work on both the user experience and the big data back end to let you see all the things that are happening around you right now," said John Lilly, Partner, Greylock Partners.

Currently available in Boston and San Francisco with other major cities soon to follow, Spindle combines the power and flexibility of search technologies with location, time of day, the structure of the physical world, the social graph, and attributes of each social update to answer a common query -- "What's happening around me?" Currently there exists three types of local discovery that try to answer this question:

1. Place Lookup: i.e. Google Maps
2. Social Recommendations: Foursquare, Ness, Yelp, etc.
3. Licensed Event Data

Yet Spindle is about more than just surfacing great content and venues. Unlike other tools that just reshuffle a static list of businesses, Spindle is reinventing local discovery with real-time content evaluation. Spindle evaluates what every business is sharing to determine what's interesting and relevant now. Its recommendations are always fresh, always dynamic, and often surprising.

Other Spindle features worth noting include:

  • User Profiles & Sharing: You can now see your own activity and discover your friends' activity. You can tell friends where you're going, let them know when there's something happening in your current location, or point people to something cool you discovered via Facebook, Twitter, SMS and email.
  • Filter by Theme: You can choose a filter like Shopping, Restaurants or Nightlife to find just what you're looking for without the extra 'noise.'
  • Favorites & Likes: Add spots to your Favorites list and Spindle will tell you what's happening at just those places. Like posts to save them to your profile and share with your friends. Discover your friends' Likes in the activity feeds and on Facebook.
  • Place Search & Location Selector: You can now search for a specific place by name to discover what's happening there, or use the map to zoom in on activity in a specific location.

The Spindle app is available now in the iTunes App Store -- Click here to download.

About Spindle Labs, Inc.
Headquartered in Boston, MA, Spindle Labs, Inc., builds new search technology to help people discover social content they couldn't otherwise discover. Through the Spindle app consumers can find the most interesting updates from businesses and organizations around them, helping them to discover what's happening right now. Spindle was founded by Pat Kinsel, Alex Lambert and Simon Yun, all former engineers and managers from Microsoft's New England Research and Development (NERD) center in Cambridge, Mass. For more information visit

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...