Welcome!

Machine Learning Authors: Yeshim Deniz, Carmen Gonzalez, Elizabeth White, Liz McMillan, Pat Romanski

News Feed Item

Skava Report: Only 7% of Top US Online Retailers Have Tablet Optimized Website

Tablets Driving More E-commerce Traffic Than Smartphones This Thanksgiving, but Majority of Retailers Not Responding

SAN FRANCISCO, CA -- (Marketwire) -- 11/15/12 -- Skava, the leading provider of multi-touch point retail technology, today announced the results of "The Impact of Tablet for Retailers 2012" which confirms that only seven percent of the top 100 US retailers have optimized their websites for tablet devices. This comes ahead of the busiest week of the year for the retail sector, yet online retailers are not catering to the unique requirements of Tablet shoppers who are more lucrative online shoppers than their smartphone counterparts. 95% of retailer's e-commerce websites are optimized for smartphones(1), yet a tablet shopper is almost four times more likely to purchase goods online than those using a smartphone (2.3% for tablet as compared to 0.6% for smartphone visitors)(2). The report outlines the necessity for optimize tablet shoppers online experience and how they should be catered to differently by online retailers.

"Online retailers have recently seen a large increase in tablet traffic and they are beginning to stand up and take notice," said Arish Ali, Co-founder and President, Skava Inc. "We are set to launch a number of tablet optimized sites for several leading retailers in the coming weeks and we anticipate that in 2013 many more will follow the trend. We work with many of the top tier retailers who are looking to create much more engaging, on brand and interactive experience on the tablet to cater to the lucrative tablet owner, and at Skava we are making their vision a reality."

Forrester predicts that by 2016, 1 in 3 Americans will own a Tablet(3) and Tablet e-commerce traffic is growing exponentially, already surpassing traditional smartphone traffic. This news that only seven percent of retailers have tablet optimized comes despite the fact that a tablet shopper is more affluent and spends more time on their tablet compared to any other device. The average purchase for a tablet shopper is 153% higher than that of a smartphone shopper, with their average purchase equating to $123. This is even higher than the average desktop shopper who spends $102 on an average purchase online(2).

The report includes a guide to retailers on best practices on how to develop tablet websites. By developing a tablet optimized website, retailers can create a far more engaging experience for shoppers, leading to a higher conversion rate in terms of visits to purchases. Skava has developed a whitepaper outlining the profile of a tablet shopper and how retailers can take advantage of the opportunity. To view the full report click here.

About Skava:
Skava is one of the leading providers of mobile and omni-commerce solutions to many of top tier retailers in the US. The Skava platform converts their e-commerce platform across mobile web, tablet, Facebook and in-store technologies. It is regularly recognized as being one of the leaders in the field and sets itself apart by providing innovative, superior quality solutions in a rapidly changing digital world.

Skava has been pioneering app development since 2002. It has built multiple top selling apps and its mobile websites have been nominated for multiple prestigious awards including the Webbys and Meffys. It built the first retail site fully optimized for tablet (t.staples.com) and is working with multiple retailers developing their in-store technology solutions. It has delivered millions of new Facebook fans to its clients and every year build hundreds of cross channel marketing campaigns.

Clients include: Macy's, Gap, Bloomingdales, Sears, Kohls, Staples and Banana Republic

(1) Stats generated by a study made by Skava on the top 100 online retailers.
(2) Adobe Digital Marketing Report, The Impact of Tablet Visitors on Retail Websites.
(3) Sucharita Mulpuru & Sarah Rotman Epps with Patti Freeman Evans, Douglas Roberge, Why Tablet Commerce May Soon Trump Mobile Commerce, Forrester Report, July 25, 2011.

For more press and customer information contact:
Danielle McCormick
Director of Marketing
Skava
(415) 233-5974
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...