|By Marketwired .||
|November 15, 2012 08:00 AM EST||
SAN JOSE, CA -- (Marketwire) -- 11/15/12 -- As more Wi-Fi networks are deployed in airports, retail stores, hotels, hospitals, universities and other public venues, to meet the needs of the growing number of connected consumers, Cisco (NASDAQ: CSCO) today introduced its advanced Wi-Fi location data analytics platform to help businesses enhance customer experiences and create new monetization opportunities.
Cisco is providing the Fernbank Museum of Natural History with a Next-Generation Internet solution delivering rich, new personalized applications and experiences to visitors on their mobile devices. The new location based products will work in tandem on the AT&T Wi-Fi network to provide a new enriching museum network. Additionally, Copenhagen Airport has also deployed Cisco's new context aware location data analytics to help improve operational efficiency, make smarter business decisions and provide a better travel experience for its passengers.
These organizations are early adopters of Cisco's contextual data analytics technology, which is embedded in their Wi-Fi networks to create new business opportunities, enhance customers' experiences, and streamline business operations. Building on Cisco's recent acquisition of ThinkSmart Technologies and the new location services and analytic features included in the Cisco® Mobility Services Engine (MSE), part of the company's Unified Access solution, Cisco is committed to providing an intelligent network for retail, travel, hospitality, healthcare, education and other industries.
Mobile business opportunities are on the rise, as evidenced by the Cisco Visual Networking Index (VNI) Forecast, which predicts that by 2016 there will be nearly 18.9 billion mobile connections. Wi-Fi-enabled devices are expected to grow at 300 percent through 2015 to 2 billion globally, according to ABI Research. Wi-Fi traffic is also expected to grow at a 34 percent rate through 2016, when it accounts for half of total Internet Protocol (IP) traffic, ABI Research predicts. This growth, combined with the majority of indoor data usage, is leading to a new set of user expectations for better experiences over a Wi-Fi network.
Innovative Mobile Customer Experiences Enabled by Cisco and its Wi-Fi Ecosystem Partners
Fernbank Museum of Natural History
Fernbank Museum of Natural History in Atlanta, Ga., is a pioneer in using technology to advance educational opportunities, focusing on creating innovative, enlightening experiences that showcase the wonders of the natural world. As part of the 20th anniversary of the founding of the museum, AT&T, in collaboration with Cisco, has created a first-of-its-kind platform using new contextually rich-indoor hyper-location technology to work in tandem with the newly installed AT&T Wi-Fi network.
The new, free opt-in Fernbank Museum application, powered by Meridian, available on November 16, will guide visitors to explore the Museum with the expertise of a paleontologist. The Fernbank journal experience includes a combination of audio, video, touch-screen inter-actives, animation, question-and-answer challenges and sketchbook activities that are activated according to the user's location within the Museum.
As visitors complete the journal sequences, they gain access to enhanced content, added activities, hidden features, new challenges, rewards and more. Additionally, the application offers a hands-on visitor map with directional navigation within the museum and details on current programming, including exhibitions and IMAX® films.
The new application will transform the way visitors experience Fernbank -- offering customized capabilities based on individual preferences that customers can control and modify on repeat visits. It will also allow Fernbank to publish local in-venue services and conduct marketing promotions accessible through users' mobile devices. The analytics platform provides real-time and historical data on visitor path and flow analysis to assist Fernbank in making staffing adjustments and optimizing venue operations.
Copenhagen Airport is the main international airport in the Nordics serving Copenhagen, Denmark and the North European region. The airport is using Cisco's Advanced Location Analytics, in partnership with global air transport IT provider SITA, to track the passenger flow of those coming and going throughout the international terminal. As a result, Copenhagen Airport can determine the appropriate level of security personnel and staff that is needed to support their passengers in a timely manner.
The analytics captured over the Wi-Fi network also allows Copenhagen Airport to monitor passenger movements from incoming flights, so they can staff accordingly in the clearance and customs department.
Examining passenger movements in the airport with location analytics was the primary driver for Copenhagen Airport's decision to work with Cisco and SITA to create a better customer experience for travelers and improve the passenger flow.
Cisco is collaborating with Qualcomm Technologies' networking and connectivity subsidiary, Qualcomm Atheros, to deliver precise indoor location capabilities on mobile devices, while helping ensure interoperability with Cisco Wi-Fi infrastructure. This collaboration provides a better indoor location capability in venues with Cisco Wi-Fi infrastructure, as well as enhances service discovery, provides greater context, and delivers a better mobile user experience.
Intelligent Wi-Fi Network Provides a "Smarter Blue Dot"
Cisco's new context-aware Wi-Fi technology enables Wi-Fi networks to deliver a "smarter blue dot," a new breed of mobile mapping services that enable informative location-based mobile applications, allowing mobile users to be better informed of their surroundings while indoors or at specific venues. Cisco's intelligent Wi-Fi networking technology delivers richer information and experiences via network-connected devices over traditional blue dot mobile mapping services and applications available on standard global-positioning satellite (GPS)-enabled devices.
New network capabilities for the Cisco Mobility Services Engine include:
- Network Services Discovery - businesses can use Wi-Fi networks to detect, connect and engage mobile users connected to their Wi-Fi network.
- Location Analytics that provide real-time location analytics and historical trends as mobile users travel around a business's facility.
- Mobile Concierge feature allows organizations to engage with mobile users through a native application on a smart mobile device. Cisco offers a software developer kit (SDK) for Mobile Concierge to ease development of applications and services that use the Cisco MSE. Mobile Concierge also provides businesses with an intelligence platform for building marketing promotions targeted directly at its customers.
- Sujai Hajela, vice president and general manager, Wireless Networking Group, Cisco
"The influx in mobile devices provides enterprises with unique ways to transform the end-user experience. The Fernbank Museum of Natural History, AT&T and Copenhagen Airport are leading the trend of using Wi-Fi to introduce exciting mobile experiences for customers that adapts to their interests and behaviors, and increases revenue. With rich radio frequency innovation in wireless networking infrastructure, our recent investment in ThinkSmart Technologies for location data analytics, and new indoor hyper-location capabilities we are unlocking an unsurpassed end-user experience and powerful business benefits. These mobile networking advancements mark the end of the days of inaccurate, two-dimensional maps and 'good-enough' services offered to people at indoor-locations and venues."
- Joey Schultz, vice president of consumer marketing, AT&T
"AT&T's vision is to expand the value of Wi-Fi networks from high-quality connectivity to a business innovation platform -- a direct result of our commitment to consumers and the business community that serves them. We view the Fernbank Museum as a showcase of technology innovation applied towards changing the relevance of a business proposition to its consumers."
* Joey Schultz, vice president of consumer marketing, AT&T also serves as a board member on the Fernbank Museum of Natural History
- Jennifer Grant Warner, senior vice president and chief programming officer, Fernbank Museum of Natural History
"We are delighted to work with AT&T and Cisco to offer the first-of-its-kind application to amplify the education value that we provide at Fernbank Museum. This groundbreaking technology maximizes convenience and engagement opportunities for visitors and offers an educational experience like no other -- while offering analytics to derive improved business planning and marketing strategies."
- Christian Poulsen, assets and technical director, Copenhagen Airport
"Copenhagen Airport, in partnership with SITA, chose Cisco for its real-time location analytics solution, giving us more insight into meaningful data about passenger patterns. A positive passenger experience is valuable to us and we strive to provide the travelers with a stress-free airport experience. In the future, we are looking to also implement push notifications with flight information and other relevant material pertinent to a passenger, as well as ensuring an appropriate level of staffing is present to assist the travelers in a timely manner."
- Cormac Conroy, vice president, location products and technology, Qualcomm
"Indoor location represents a significant opportunity for Qualcomm to enhance the mobile experience and provide businesses with a new way to reach, interact with and profit from connected consumers. Through delivery of a complete indoor-location solution, we are accelerating indoor location services for public and private venues that utilize Cisco wireless infrastructure. Our combined strengths will make indoor location technology as ubiquitous as outdoor location-based services are now."
Editor's and Blogger's Note
- At 6 p.m. (EST) today media and bloggers are invited to attend a public demonstration of the new Wi-Fi app at the Fernbank Museum of Natural History in Atlanta. Interviews are available with Fernbank Museum, AT&T and Cisco executives and Fernbank patrons. To register and attend, please contact Brandi Berry, director of public relations and promotions at Fernbank Museum, at 404-929-6339 or [email protected] or Kevin Petschow, Cisco, at 847-678-5462 or [email protected].
Embedded YouTube Videos
- Watch: "AT&T and Cisco Bring the Past to Life at Fernbank Museum"
- Watch: "Increasing Airport Efficiencies with Cisco Wi-Fi"
- Watch: "Connected Mobile Experiences Overview"
- Watch: "Connected Mobile Experiences Partner Ecosystem"
- Cisco Mobility Services Engine
- Sujai Hajela, vice president and general manager, Wireless Networking Business Unit, Cisco
- Kelly Ahuja, senior vice president and general manager, Mobile Internet Technology Group, Cisco
- Fernbank Museum Application, powered by Meridian
Supporting Partners and Resources
- Fernbank Museum of Natural History
- Copenhagen Airport
- Qualcomm Expands IZat Location Platform to Enable Indoor Positioning Experiences for Consumers, Revenue Opportunities for Businesses
- Qualcomm Atheros and Cisco Announce Indoor Mobile and Location Technology Collaboration
- Cisco Mobility Services Engine
- Cisco Service Provider Wi-Fi solution
- Cisco Mobility: Enabling mobile experience, your way
- Information on Cisco Service Provider products and technologies
- For more information about Cisco's wireless networking and service provider news and activities visit the Cisco Mobility Blog and SP360 Blog or follow us on Twitter @Cisco_Mobility and @CiscoSPMobility
- Cisco Service Provider Mobility Community
- Subscribe to Cisco's SP360 feed
Keywords: Cisco, Wireless, Mobility, Mobility Services Engine, MSE, Mobile Services Locator, Mobile Concierge, Wi-Fi, WiFi, BYOD, Service Providers, Mobile Operators, Cable Operators, Mobile Internet, Enterprise, Retail, Hospitality, Travel, Sujai Hajela, Joey Schultz, Jennifer Grant Warner, Amir Faintuch, AT&T, Fernbank Museum of Natural History, Copenhagen Airport, Qualcomm, Unified Access
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155220
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155222
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155224
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2155227
Industry Analyst Contacts:
Investor Relations Contact:
EMC Corporation on Tuesday announced it has entered into a definitive agreement to acquire privately held Virtustream. When the transaction closes, Virtustream will form EMC’s new managed cloud services business. The acquisition represents a transformational element of EMC’s strategy to help customers move all applications to cloud-based IT environments. With the addition of Virtustream, EMC completes the industry’s most comprehensive hybrid cloud portfolio to support all applications, all workl...
May. 29, 2015 02:00 PM EDT Reads: 1,506
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
May. 29, 2015 02:00 PM EDT Reads: 6,845
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
May. 29, 2015 02:00 PM EDT Reads: 2,488
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
May. 29, 2015 01:15 PM EDT Reads: 2,742
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
May. 29, 2015 01:15 PM EDT Reads: 3,045
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
May. 29, 2015 01:00 PM EDT Reads: 7,501
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 29, 2015 01:00 PM EDT Reads: 2,445
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud cre...
May. 29, 2015 12:42 PM EDT Reads: 557
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
May. 29, 2015 12:30 PM EDT Reads: 1,296
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
May. 29, 2015 12:15 PM EDT Reads: 1,595
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @Thi...
May. 29, 2015 12:13 PM EDT Reads: 590
Software development, like manufacturing, is a craft that requires the application of creative approaches to solve problems given a wide range of constraints. However, while engineering design may be craftwork, the production of most designed objects relies on a standardized and automated manufacturing process. By contrast, much of moving an application from prototype to production and, indeed, maintaining the application through its lifecycle has often remained craftwork. In his session at Dev...
May. 29, 2015 12:00 PM EDT Reads: 2,094
Amazon, Google and Facebook are household names in part because of their mastery of Big Data. But what about organizations without billions of dollars to spend on Big Data tools - how can they extract value from their data? In his session at 6th Big Data Expo®, Ali Ghodsi, Co-Founder and Head of Engineering at Databricks, discussed how the zero management cost and scalability of the cloud is addressing the challenges and pain points that data engineers face when working with Big Data. He also s...
May. 29, 2015 12:00 PM EDT Reads: 4,682
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 29, 2015 12:00 PM EDT Reads: 2,659
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
May. 29, 2015 11:00 AM EDT Reads: 6,149
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
May. 29, 2015 11:00 AM EDT Reads: 4,455
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
May. 29, 2015 11:00 AM EDT Reads: 2,249
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and re...
May. 29, 2015 10:50 AM EDT Reads: 655
Andi Mann has been serving as Conference Chair of the DevOps Summit since its inception. He is one of the world's recognized leaders in DevOps, and continues to be one of its most articulate advocates. Here are some recent thoughts of his in an interview we conducted in the run-up to the DevOps Summit to be held June 9-11 at the Javits Center in New York City. When did you first start thinking about DevOps and its potential impact on enterprise IT? Andi: I first started thinking about DevOps b...
May. 29, 2015 10:33 AM EDT Reads: 676
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
May. 29, 2015 10:00 AM EDT Reads: 5,846