|By Marketwired .||
|November 15, 2012 08:00 AM EST||
SAN MATEO, CA -- (Marketwire) -- 11/15/12 -- AdMobius, the first mobile audience management platform, has announced today the appointment of Mike Coppola, Vice President of Business Development and Melissa Stein, Vice President of Product. Both Coppola and Stein bring extensive mobile and digital advertising experience to AdMobius and will be integral to the continued growth of the company.
At AdMobius, Coppola's role will be focused on global business, partnerships and revenue initiatives. Prior to AdMobius, Coppola was Head of Sales, Americas, at Adsmobi, a demand side subsidiary of mobile ad exchange, Smaato, Inc., where he led revenue for North America, Canada and Latin America in addition to collaborating global efforts with APAC and EMEA. He started his mobile career when he co-created and was part of the founding team at mobile video and rich media advertising platform iVdopia, now Vdopia, Inc. Coppola played a critical role in not only conceptualizing the company's initial ad formats and user experience, but also successfully monetizing the business into its Series A funding by executing partnerships with premium publishers, advertisers and media agencies. Coppola holds a B.A. in Corporate Communication and Business Administration from the College of Charleston in South Carolina.
"My entire career in the mobile industry has been spent on dreaming of ways to help the world's leading brand marketers and publishers discover their real audience. AdMobius is a game changer for mobile, finally enabling deeper insight into targeted audience segments and delivering what the market has been demanding for years. I'm proud to be part of this innovative team and look forward to making mobile advertising more intelligent," said Mike Coppola.
Stein will be responsible for product strategy, product management, user experience and product marketing. Most recently, Stein was Vice President of Product at Velti, where she was responsible for defining and bringing to market the next generation of advertising products. She also brings experience from Yahoo!, where she was the Senior Director for Product Management, responsible for ensuring a pipeline of innovative advertising solutions such as new forms of targeting and managing the suite of display ad serving products, including Right Media, that are responsible for driving a significant percentage of Yahoo!'s revenue. She also rebuilt the contextual matching solution to increase ad relevance and helped simplify search marketing for small business marketers. Stein received a B.A. in Economics from University of California, Santa Barbara and a MBA from the University of Southern California.
"AdMobius is finally bringing the ability to buy audiences to mobile. I am excited to work with such a talented technical team to create products that enable advertisers to reach their desired customers who are increasingly spending their time on mobile devices," said Melissa Stein.
With the rapid growth AdMobius has seen, the company is opening a new office in New York City to manage its global business initiatives.
"Since our launch last month, we've seen high demand from potential partners and customers," said Dan Grigorovici, Co-Founder and CEO of AdMobius. "The New York office, where Coppola will primarily be based, will help us reach our goal of scaling the business to support the substantial demand for our platform. We have high growth targets and that's why we hire such talented and experienced people. Both Mike and Melissa bring a wealth of knowledge and vision that will help shape our development."
AdMobius' New York City office will initially focus on business development, while the company's development and management teams will remain in Silicon Valley.
ABOUT ADMOBIUS. AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale. By organizing and interpreting unique demographic and interest-based information, AdMobius unlocks the rich value of mobile data. Based in San Mateo, Calif., AdMobius has strong partnerships with mobile advertising technology companies to improve the performance and reach of mobile ad campaigns. AdMobius is backed by Opus Capital and Storm Ventures. For more information, visit www.admobius.com.
LEWIS PR for AdMobius
+1 415 432 2459
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of...
May. 24, 2015 09:00 PM EDT Reads: 6,495
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
May. 24, 2015 09:00 PM EDT Reads: 6,071
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
May. 24, 2015 08:45 PM EDT Reads: 1,864
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
May. 24, 2015 08:00 PM EDT Reads: 4,855
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
May. 24, 2015 08:00 PM EDT Reads: 2,195
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
May. 24, 2015 07:00 PM EDT Reads: 6,001
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
May. 24, 2015 07:00 PM EDT Reads: 4,674
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
May. 24, 2015 06:00 PM EDT Reads: 5,442
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
May. 24, 2015 06:00 PM EDT Reads: 2,472
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
May. 24, 2015 05:30 PM EDT Reads: 4,285
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 24, 2015 05:30 PM EDT Reads: 1,663
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
May. 24, 2015 05:00 PM EDT Reads: 1,895
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
May. 24, 2015 05:00 PM EDT Reads: 1,801
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
May. 24, 2015 05:00 PM EDT Reads: 5,959
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 24, 2015 05:00 PM EDT Reads: 2,567
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
May. 24, 2015 05:00 PM EDT Reads: 4,483
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
May. 24, 2015 04:15 PM EDT Reads: 1,659
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
May. 24, 2015 04:00 PM EDT Reads: 6,608
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
May. 24, 2015 03:30 PM EDT Reads: 2,074
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
May. 24, 2015 03:00 PM EDT Reads: 2,833