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AdMobius Appoints Key Mobile Execs to Lead Business and Product

Opens New York City Office to Manage Global Demand

SAN MATEO, CA -- (Marketwire) -- 11/15/12 -- AdMobius, the first mobile audience management platform, has announced today the appointment of Mike Coppola, Vice President of Business Development and Melissa Stein, Vice President of Product. Both Coppola and Stein bring extensive mobile and digital advertising experience to AdMobius and will be integral to the continued growth of the company.

At AdMobius, Coppola's role will be focused on global business, partnerships and revenue initiatives. Prior to AdMobius, Coppola was Head of Sales, Americas, at Adsmobi, a demand side subsidiary of mobile ad exchange, Smaato, Inc., where he led revenue for North America, Canada and Latin America in addition to collaborating global efforts with APAC and EMEA. He started his mobile career when he co-created and was part of the founding team at mobile video and rich media advertising platform iVdopia, now Vdopia, Inc. Coppola played a critical role in not only conceptualizing the company's initial ad formats and user experience, but also successfully monetizing the business into its Series A funding by executing partnerships with premium publishers, advertisers and media agencies. Coppola holds a B.A. in Corporate Communication and Business Administration from the College of Charleston in South Carolina.

"My entire career in the mobile industry has been spent on dreaming of ways to help the world's leading brand marketers and publishers discover their real audience. AdMobius is a game changer for mobile, finally enabling deeper insight into targeted audience segments and delivering what the market has been demanding for years. I'm proud to be part of this innovative team and look forward to making mobile advertising more intelligent," said Mike Coppola.

Stein will be responsible for product strategy, product management, user experience and product marketing. Most recently, Stein was Vice President of Product at Velti, where she was responsible for defining and bringing to market the next generation of advertising products. She also brings experience from Yahoo!, where she was the Senior Director for Product Management, responsible for ensuring a pipeline of innovative advertising solutions such as new forms of targeting and managing the suite of display ad serving products, including Right Media, that are responsible for driving a significant percentage of Yahoo!'s revenue. She also rebuilt the contextual matching solution to increase ad relevance and helped simplify search marketing for small business marketers. Stein received a B.A. in Economics from University of California, Santa Barbara and a MBA from the University of Southern California.

"AdMobius is finally bringing the ability to buy audiences to mobile. I am excited to work with such a talented technical team to create products that enable advertisers to reach their desired customers who are increasingly spending their time on mobile devices," said Melissa Stein.

With the rapid growth AdMobius has seen, the company is opening a new office in New York City to manage its global business initiatives.

"Since our launch last month, we've seen high demand from potential partners and customers," said Dan Grigorovici, Co-Founder and CEO of AdMobius. "The New York office, where Coppola will primarily be based, will help us reach our goal of scaling the business to support the substantial demand for our platform. We have high growth targets and that's why we hire such talented and experienced people. Both Mike and Melissa bring a wealth of knowledge and vision that will help shape our development."

AdMobius' New York City office will initially focus on business development, while the company's development and management teams will remain in Silicon Valley.

ABOUT ADMOBIUS. AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale. By organizing and interpreting unique demographic and interest-based information, AdMobius unlocks the rich value of mobile data. Based in San Mateo, Calif., AdMobius has strong partnerships with mobile advertising technology companies to improve the performance and reach of mobile ad campaigns. AdMobius is backed by Opus Capital and Storm Ventures. For more information, visit

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LEWIS PR for AdMobius
Jade Wilkinson
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