Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model.
In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...| By Business Wire | Article Rating: |
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| November 15, 2012 12:01 AM EST | Reads: |
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Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled major new components of Project Primetime, the industry’s first fully integrated video technology platform that publishes and monetizes broadcast TV content across any Web-connected device. Adobe® MediaWeaver®, Adobe’s new ad insertion service, dynamically places ads into content to maximize revenue. This new offering delivers a viewing experience that mirrors broadcast TV while also supporting audience targeting and analytics to increase media inventory value. Adobe also introduced Primetime Media Player, an industry-first player technology that allows TV content owners and distributors to maximize audience reach and ensure that all experiences are immediately monetizable through seamless ad insertion and analytics.
Along with these new components, the company announced the availability of the beta version of the full Primetime solution. The platform tightly integrates Adobe’s video publishing, advertising and data solutions to ensure TV content owners and distributors can maximize the value of their content with the broadest audience reach, seamless HD video playback, and fully optimized content and ad delivery across any Web-connected device. Content owners can easily deploy individual components of Primetime to fit their infrastructure needs or let the full solution handle the entire workflow.
Adobe MediaWeaver
Adobe MediaWeaver, Adobe’s new ad insertion service, places ads into live, linear, and Video-on-Demand (VoD) content using new patent-pending technology that provides unparalleled control, flexibility and user experiences. The system, which is available as a beta today, enables dynamic ad executions for video content in browsers and apps on any Web-connected device, creating an engaging, buffer-free ad and content experience for consumers. Adobe is the only company in the industry that provides dynamically inserted ad experiences that mirror broadcast TV while also offering content owners and distributors the ability to effectively target and report on audiences, a limitation with other current solutions. For more details, visit our blog.
Primetime Media Player
The new Primetime Media Player is at the core of Primetime and allows TV content owners and distributors to rely on a single workflow for content preparation, rights management and streaming to eliminate platform fragmentation challenges and maximize reach. In addition, the player reduces costs by tightly integrating with all Primetime components including Adobe SiteCatalyst®, Adobe AudienceManager and Adobe Auditude®, which ensures for the first time that content, ads and analytics are optimized and inserted within the player to maximize the value of the content and provide a more meaningful audience experience.
The Primetime Media Player is available as a beta today via an SDK for Windows, Mac OS, Android and iOS and will also be extended to include web-connected platforms such as game consoles, OTT devices and connected TVs. Primetime Media Player for desktop browsers leverages Flash® Player, and adds broadcast-specific capabilities such as closed captioning, seamless ad insertion, and advanced analytics. The Primetime Media Player for mobile works within apps today, and will support native browser environments in the future. Consumers do not have to download a separate player for non-desktop devices. For more details, visit our blog.
Full Integration with Adobe Advertising and Data Solutions
The unique integration of Adobe MediaWeaver, Adobe SiteCatalyst, Adobe AudienceManager, and Adobe Auditude allows TV content owners and distributors to optimize their video and ad content, and quickly turn insights into greater revenue. In return, audiences will benefit from video content and ads that are more relevant to them. Adobe SiteCatalyst gives TV content owners and distributors a deep understanding of consumer engagement with content and ads. By integrating it into Adobe AudienceManager and Adobe Auditude, this valuable consumer engagement data can now seamlessly be used to activate audience segments and further optimize the ad experience and revenue. For more details, visit our blog.
About Project Primetime
Primetime is the industry’s first fully integrated video technology platform that publishes and monetizes TV content across any Web-connected device. The platform tightly integrates Adobe’s video publishing, advertising and data solutions to maximize the value of content through a more meaningful audience experience and greater monetization. Publishing solutions include Adobe Media Server, Primetime Media Player, Adobe Access, and Adobe Pass. Adobe’s advertising solutions include Adobe MediaWeaver and Adobe Auditude. Adobe SiteCatalyst and Adobe AudienceManager complement Primetime by helping TV content owners and distributors drive business optimization. For more information on Primetime and its point solutions including Primetime Highlights and Primetime Simulcast, visit http://www.adobe.com/solutions/project-primetime.html.
Quote
“Adobe is uniquely positioned to help drive a major industry transformation with Project Primetime. The introduction of Adobe MediaWeaver and Primetime Media Player mark a significant step in making broadcast TV content and ads work seamlessly online as more content is consumed across devices. This is a massive opportunity for the industry, and we are working closely with leading TV content owners and distributors to better deliver and monetize broadcast content across all major platforms.”
Jeremy Helfand, vice president of monetization, Adobe.
Useful Links
- Blog Post - Introducing Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content
- Blog Post - Introducing Adobe MediaWeaver – Innovation for Video Ad Insertion Across Devices
- Blog Post - Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video
- Project Primetime – Addressing the needs of broadcasters
- How to profit from video delivery across desktops and devices
- Getting ready for Project Primetime
- Multi-screen Reality – From creation to distribution to monetization
- Project Primetime, the BBC and the London Games
- Primetime Web Site
- Project Primetime YouTube channel
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Mediaweaver, SiteCatalyst, Auditude and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Android is a trademark of Google Inc. Microsoft is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.
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Published November 15, 2012 Reads 649
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SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible.
In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how.
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