|By RealWire News Distribution||
|November 14, 2012 08:53 PM EST||
Leading children's charity focuses on digital and moves to data driven decisions
London - 14 November, 2012 - UK children's charity Action for Children has deployed Searchmetrics' latest search and social analytics software to shape its digital strategy and increase its search and social media visibility across all of its campaigns and activities, which range from supporting children's fostering to highlighting child neglect.
Founded 140 years ago, Action for Children is committed to helping the most vulnerable and neglected children and young people break through injustice, deprivation and inequality, so they can achieve their full potential. It is using Searchmetrics to analyse its online activities, track other charities in the sector and recommend strategies, partners and tactics to move up the search rankings and increase engagement.
Action for Children's in-house search team began using Searchmetrics in March 2012 and has already seen tangible return on investment. The software has helped the charity to increase search visibility, contributing to a substantial rise in donation traffic as well as improving online brand recognition.
"By using Searchmetrics data to drive decisions on content, links and strategy, our site has moved up the rankings for key search terms such as Fostering Children and Neglect, improving our online presence and helping to attract more supporters for our work," explained Darren Robertson, Digital Communications - Data Scientist at Action for Children.
The charity is now using the new Searchmetrics Suite, which became available in August 2012. This includes new features such as detailed site optimisation information which highlights technical issues that can be improved to support a web site's search visibility along with in-depth insights on competitors' strategies and comprehensive reporting.
"Action for Children has been working with vulnerable children for over 140 years," said Darren. "In the past much of our activity has been led by high profile PR campaigns - digital is now becoming a greater focus, and Searchmetrics provides us with the data we need to shape our strategy and deliver on our objectives. It produces a constant stream of recommendations, such as for new content to add and sites, such as local charities, that we can build long term partnerships with. The breadth and depth of Searchmetrics is delivering real results, and its powerful reporting capabilities enable senior management to understand our digital achievements and plan for the future."
The charity sector is both large and varied, with hundreds of organisations vying for online attention from supporters. This means that ranking highly for generic charity terms such as 'donate' is extremely difficult. Searchmetrics not only helps Action for Children by recommending changes to its web pages to improve organic rankings, but also makes suggestions on new search terms to focus on.
"Action for Children's work has a positive effect on thousands of children and families every year," said Kevin Thiele, Sales Director, Searchmetrics Northern Europe. "In an extremely competitive sector, ensuring the organisation has the right online visibility to showcase its activities and attract supporters is crucial. Searchmetrics provides Action for Children with a single solution to manage its online search and social rankings. It's wonderful to see how our software is directly helping the charity achieve its goals and improve the lives of vulnerable children across the UK."
As well as organic search, Action for Children is using Searchmetrics to monitor social media and to inform PPC activity under the Google Grants programme. This provides eligible charities with free AdWords spend. By using Searchmetrics Action for Children has been able to increase the grants it receives from Google by over 100%. It is also central to marketing Action for Children's myactionforchildren site, which enables people to find and support projects in their local area or that meet their specific interests.
Searchmetrics is an on-line subscription service that automates many aspects of SEO analysis, monitoring and reporting for agencies and in-house search marketers. It provides search performance data and analysis relating to multiple domains to support campaign measurement and planning. It helps organisations to analyse the visibility of their sites on key social networks including Facebook, Twitter and LinkedIn.
Searchmetrics is the global expert in search and social analytics software, empowering marketers to increase visibility and market share on the world's leading search engines. We create value by providing the best quality data on a global scale. Clients and partners worldwide rely on Searchmetrics to maximize return from search investments with actionable insights that help better manage, improve and scale search marketing campaigns
Searchmetrics' robust search marketing tool, Searchmetrics Suite, is supported by a unique server infrastructure that offers monitoring of over 170 search engines in over 70 countries worldwide. With the Searchmetrics Essentials product line, Searchmetrics offers a comprehensive analytics solution at a lower price point for SEO, SEM (PPC), Universal Search, backlinks and social networks with high-quality data and services. In addition, Searchmetrics also offers high-end SEO consulting services in Germany, Austria and Switzerland, ensuring that our clients' web content can be found in the top results of every leading search engine.
Headquartered in Berlin, with subsidiaries and offices in New York, London and Paris, the company delivers real web intelligence to a growing international customer base. In 2011 Searchmetrics was named as Best Technology Partner, EMEA by Adobe and is listed in the 2012 Always-On Media 100 companies.
For more information, please visit: www.searchmetrics.com.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jul. 31, 2016 12:45 AM EDT Reads: 2,041
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Jul. 30, 2016 11:30 PM EDT Reads: 1,337
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jul. 30, 2016 10:30 PM EDT Reads: 1,944
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 09:45 PM EDT Reads: 1,497
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 30, 2016 09:45 PM EDT Reads: 1,320
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 09:30 PM EDT Reads: 1,532
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Jul. 30, 2016 07:30 PM EDT Reads: 1,768
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 30, 2016 07:00 PM EDT Reads: 2,777
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 30, 2016 05:00 PM EDT Reads: 1,311
[webcast] Continuous Delivery in the Enterprise | @DevOpsSummit @IBMDevOps #IBM #DevOps #ContinuousDelivery
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Jul. 30, 2016 04:30 PM EDT Reads: 586
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 04:30 PM EDT Reads: 2,283
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Jul. 30, 2016 04:15 PM EDT Reads: 660
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Jul. 30, 2016 02:30 PM EDT Reads: 1,080
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
Jul. 30, 2016 02:00 PM EDT Reads: 544
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 30, 2016 01:30 PM EDT Reads: 987
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Jul. 30, 2016 01:00 PM EDT Reads: 1,867
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 30, 2016 01:00 PM EDT Reads: 2,136
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jul. 30, 2016 12:00 PM EDT Reads: 1,378
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 30, 2016 11:30 AM EDT Reads: 1,416
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Jul. 30, 2016 11:00 AM EDT Reads: 565