“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...| By PR Newswire | Article Rating: |
|
| November 14, 2012 08:01 AM EST | Reads: |
214 |
BELLEVUE, Wash., Nov. 14, 2012 /PRNewswire/ -- When it comes to mobile usage habits, a new custom study from Expedia® Media Solutions, the advertising sales division of global online travel leader Expedia, Inc., shows that travelers are increasingly comfortable and savvy at planning, researching and booking trips on the go.
Commissioned by Expedia® and conducted by comScore, the study examines consumer behavior on mobile devices and sheds light on the role of mobile in travel research, planning and booking, as well as the unique attributes of the travel demographic. Travelers frequently turn to mobile devices for travel planning – whether conducting aspirational research, planning an existing trip or booking a last-minute getaway. With one out of every ten dollars spent online occurring on a mobile device, marketers who are ripe to target travelers should be adding mobile into their marketing mix.1
Travelers frequently use smartphones and tablets to research and plan trips.
- Forty-eight percent used a tablet or smartphone to plan their trip – while 44 percent used a mobile device to dream of their next trip
- Eighty-six percent of mobile planners already knew their destination when conducting research on a mobile device
- Forty-seven percent relied on friend and family recommendations and 40 percent relied on Online Travel Agencies (OTAs) for destination ideas
- Deals and promotions (64 percent), photos (55 percent) and recommendations (38 percent) are the most useful types of content for those seeking trip ideas
Travelers are comfortable making purchases on mobile devices.
- Of travelers who own a mobile device, 61 percent have made a purchase on a tablet in the last six months while 51 percent have made a purchase on a smartphone, showing that travelers are more likely to purchase travel on tablets versus smartphones
- Of those who have booked travel on a mobile device, 80 percent of smartphone users and 90 percent of tablet users would do so again
Travelers will continue to use mobile to plan travel, but easy-to-use apps will drive usage.
- Of the 44 percent who plan travel on a mobile device, 44 percent used an app
- Nearly 60 percent of mobile airline and 56 percent of hotel bookers used an app to book their reservation
- Accessibility (43 percent), ease of use (35 percent) and app availability (33 percent) drive travel bookings for smartphone users
Advertisers can take advantage of accessibility and easy-to-use touchscreens to create effective mobile ad solutions and campaigns that enhance the overall user experience. As mobile users continue to turn to apps for planning, there's potential to provide incremental reach and increase engagement time with travel brands, thereby spurring higher category reach, as well as mobile purchase and booking conversion.
"With the steady growth of mobile adoption and content consumption, we've seen an increase in on-the-go travel planning – more than one-third of mobile device owners, according to the study," said Noah Tratt, global vice president of Expedia Media Solutions. "The findings also show a significant number of consumers rely on OTAs for destination ideas, and we've developed a mobile strategy to help our advertisers reach travelers during critical planning phases, allowing them to influence customer decisions and optimize the experience closer to purchase."
Expedia Media Solutions currently offers mobile targeting solutions for Expedia.com®, Hotels.com® and Hotwire®. In addition, Expedia Media Solutions expects to launch sponsored search results – Expedia's Travel Ads program – on Expedia.com mobile and display ads on Hotels.com mobile later this month. Additional mobile display ad opportunities will be available in Q1 2013. For more information on Expedia Media Solutions, please visit www.advertising.expedia.com.
About Expedia Media Solutions
Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia's network of leading travel brands and global points of sale. For more information, visit www.advertising.expedia.com.
About Expedia, Inc.
Expedia, Inc. is the largest online travel company in the world, with an extensive brand portfolio that includes some of the world's leading online travel brands, including:
- Expedia.com®, the world's largest full service online travel agency, with localized sites in 30 countries
- Hotels.com®, the hotel specialist with sites in more than 60 countries
- Hotwire®, a leading discount travel site that offers opaque deals in nine countries on its eight sites in North America and Europe
- Egencia®, the world's fifth largest corporate travel management company
- eLong™, the second largest online travel company in China
- Venere.com®, the online hotel reservation specialist in Europe
- Expedia Local Expert®, a provider of in-market concierge services, activities and experiences in 18 markets worldwide
- Classic Vacations®, a top luxury travel specialist
The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. (NASDAQ: EXPE) For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.
Trademarks and logos are the property of their respective owners. © 2012 Expedia, Inc. All rights reserved. CST: 2029030-50
1 comScore Mobile Measurement Q2 2012 study
Contact:
Casey Ibbetson
Zeno Group
+1-310-566-2282
Casey.Ibbetson@zenogroup.com
SOURCE Expedia Media Solutions
Published November 14, 2012 Reads 214
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
- Cloud People: A Who's Who of Cloud Computing
- New Relic Q1 2013 Blazes Past Growth Targets and Reaches 40,000 Active Customer Accounts
- Five Big Data Features in SQL Server
- Cloud Business Solutions, Social Media, and Platform Systems of Engagement Market Shares, Strategies, and Forecasts, Worldwide, 2013 to 2019
- Cloud Expo NY: Cloud & Location-Aware Big Data Is Changing Our World
- MicroStrategy Announces General Availability of MicroStrategy 9.3.1
- GoBank Announces Timing of General Availability and National Distribution Relationships at FinovateSpring
- ExtraHop Named a Best of Interop 2013 Finalist for Two Awards: Best Cloud and Virtualization Product and Best Monitoring and Management Product
- MicroStrategy Announces General Availability of MicroStrategy 9.3.1
- Riverbed Strengthens Commitment to Federal Market; Achieves Common Criteria Certification for Network Performance Management Solution
- Part 3 | Component Models in Java
- Component Models in Java | Part 2
- Cloud People: A Who's Who of Cloud Computing
- AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance Through Open Standards
- New Relic Q1 2013 Blazes Past Growth Targets and Reaches 40,000 Active Customer Accounts
- Predixion Software Announces General Availability of the Latest Version of its Predictive Analytics Platform
- Social Loginwall Failure
- Five Big Data Features in SQL Server
- WordsEye Announces Upcoming Beta of a First-of-Its-Kind Text-to-Scene Application
- Cloud Business Solutions, Social Media, and Platform Systems of Engagement Market Shares, Strategies, and Forecasts, Worldwide, 2013 to 2019
- Cloud Expo NY: Cloud & Location-Aware Big Data Is Changing Our World
- MicroStrategy Announces General Availability of MicroStrategy 9.3.1
- GoBank Announces Timing of General Availability and National Distribution Relationships at FinovateSpring
- ExtraHop Named a Best of Interop 2013 Finalist for Two Awards: Best Cloud and Virtualization Product and Best Monitoring and Management Product
- Building a Drag-and-Drop Shopping Cart with AJAX
- What Is AJAX?
- Google Maps! AJAX-Style Web Development Using ASP.NET
- Flashback to January 2006: Exclusive SYS-CON.TV Interviews on "OpenAjax Alliance" Announcement
- Where Are RIA Technologies Headed in 2008?
- How and Why AJAX, Not Java, Became the Favored Technology for Rich Internet Applications
- AJAXWorld Conference & Expo to Take Place October 2-4, 2006, at the Santa Clara Convention Center, California
- "Real-World AJAX" One-Day Seminar Arrives in Silicon Valley
- AJAX Sponsor Webcasts Are Now Available at AJAXWorld Website
- AJAXWorld University Announces AJAX Developer Bootcamp
- AJAX Support In JadeLiquid WebRenderer v3.1
- Struts Validations Framework Using AJAX
“I believe it is incumbent on the Cloud Service Providers (CSPs) and/or System Integrators (SIs) to understand the regulatory and compliance-related issues that their customers face,” noted Manjula Talreja, VP of Global Cloud Business Development at Cisco, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Of course these issues are different in each industry and in each country.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - ...Jun. 17, 2013 07:00 AM EDT Reads: 3,883 |
By Jeremy Geelan “Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
Sve...Jun. 17, 2013 06:30 AM EDT Reads: 1,589 |
By Jeremy Geelan Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value. Jun. 13, 2013 09:00 AM EDT Reads: 3,074 |
By Elizabeth White Jun. 13, 2013 07:00 AM EDT Reads: 2,241 |
By Jeremy Geelan IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...Jun. 12, 2013 08:30 AM EDT Reads: 3,038 |
By Elizabeth White Jun. 11, 2013 12:00 PM EDT Reads: 1,888 |
By Elizabeth White One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
I...Jun. 11, 2013 09:00 AM EDT Reads: 4,122 |
By Pat Romanski In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly.
A hyb...Jun. 11, 2013 08:00 AM EDT Reads: 4,216 |
By Pat Romanski INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City.
As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...Jun. 11, 2013 07:00 AM EDT Reads: 1,851 |
By Liz McMillan “I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.”
Cloud Co...Jun. 10, 2013 01:00 PM EDT Reads: 2,106 |








“Regulations and compliance are key trust topics with regards to cloud solutions and technology,” noted Sven Denecken, Vice President, Strategy and Co-Innovation Cloud Solutions, SAP AG, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “But it is also more than security of access – it is portability of data and a clear definition of where the data resides.”
Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time – agree or disagree?
Sve...
Many organizations want to expand upon the IaaS foundation to deliver cloud services in all forms – software, mobility, infrastructure and IT. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value.
IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel's Rob Crooke will describe the range of products that Intel provides to support different usa...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
I...
In the old world of IT, if you didn't have hardware capacity or the budget to buy more, your project was dead in the water. Budget constraints can leave some of the best, most creative and most ingenious innovations on the cutting room floor. It’s a true dilemma for developers and innovators – why spend the time creating, when a project could be abandoned in a blink? That was the old world. In the new world of IT, developers rule. They have access to resources they can spin up instantly.
A hyb...
INetU, the industry's experts in complex hosting and a global provider of business-centric managed cloud and application hosting, has announced that Cloud Architect Rich Hand will be presenting "Private Cloud, Public Cloud - Is There a Third Option?" at the 12th International Cloud Expo taking place June 10-13, 2013 in New York City.
As more enterprise IT departments move into the cloud, many executives are evaluating whether to adopt a Public or Private cloud. The cost benefits of the Public ...
“I’m careful when using terms like Big Data, because it can mean so many things to different people,” explained Eric Hanselman, Chief Analyst at 451 Research, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “There is huge value in analytics that companies can use to pull intelligence from a collection of data sources that are available in their businesses. The inexpensive storage that cloud services can offer make a great environment to pull together siloed data.”
Cloud Co...
For more than half a century, cloud computing has changed names more often than a Hollywood starlet.
Utility computing. Time share. Thin client. SaaS. PaaS. IaaS. While concepts have been added and capabilities grown, cloud computing was no more invented by Amazon or other modern vendors in the las...
OpenStack is easily installed using a package called Packstack. Redhat is one of the primary contributors to packstack and my install experience is similar to the installation of RDO, described here
The procedure is quite simple:
Install Redhat, Fedora or Centos on one or more x86 servers.
I inst...
Virtual Desktop Infrastructure (VDI) solutions allow IT organizations to deploy and manage virtual user desktops in the data center, eliminating the tedious management of numerous physical desktops. At the same time, virtual desktops allow end users to maintain their own personal desktops with acces...
As with everything else, the best way to get a view of a new technology area is by asking for independent opinions. The old adage of the 6 blind men and the elephant comes to mind. Coincidentally, there were six "blind men" on the panel, including our very engaging host, Mr. Geelan. And there were v...
Cloud Expo 2013 New York is all about the technlogies that enable cloud computing. The multiple tracks,, boot camp, keynotes and general sessions all focus on how to enable cloud computing through hosting, storage, data, APIs and services and application - grouped under IaaS, PaaS, and SaaS models. ...
Legacy apps are surely the albatross of the modern cloud-enabled IT department – you put them there, and now you have to live with them.
Short of scrapping millions of dollars of worth of investments, something needs to be done with these apps, especially when cloud adoption is altering the effic...
Cloud is typically approached as a combination of virtualized or bare metal infrastructure. At this stage of the game, to think about cloud is to think at some level about virtualization. Businesses are also looking at some form of orchestration. And the underlying hardware – CPU, RAM, and disk – is...
Recently, there have been an increasing number of cloud-based static code quality analysis tools, or should I say services. A few that I’ve been watching include:
Code Climate consolidates the results from a suite of Ruby static analysis tools into a real-time report, giving teams the information t...
Over 81 percent of organizations have suffered at least one IT data breach over the past two years, whilst the Federation of Small Business (FSB) estimate that online criminal activity is currently costing SMEs a combined £785m every year.
The revolutionary concept of cloud hosting, by which access...
Sequestration burst out of obscurity and entered our household vocabulary in 2013. It got our attention because the impact of it is $1.2 trillion in automatic spending cuts from the Federal budget over the next ten years. About $85B of these cuts will occur by September of 2013 - and these cuts ar...











